Pixar voices bumpkin character in 44 dialects
Film company Pixar went to extraordinary lengths to ensure their film Cars 2 was a success worldwide, with expert transcreation into 44 languages.
A key challenge in the film was voicing Mater, a country bumpkin truck with a hillbilly accent in the original US version.
Quoted in the Daily Mail, Rick Dempsey, senior vice president of Disney Character Voices says: “Mater’s kind of a redneck, but that means nothing to anyone overseas becasue they don’t have that particular vocal culture.”
“So we had to figure out what region of Germany, for example, has more of an uneducated population without being offensive.”
Cars 2 took $68million during its first three days of release in the US and Canada. The video game tie-in for the film has received good reviews in on gaming websites but it is unclear whether the title will be localized in the same way as the film.
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