Translation Blog

Fashion faux pas

Avoiding Fashion Faux Pas in Different Cultures

April 17, 2015 at 1:46 pm

Britain offers some of the word’s strictest codes of dress – in certain situations at least. Whilst the country that inspired punk has high tolerance of straying from convention when it comes to streetwear, that tolerance stops at the entrance to Royal Ascot or the Regatta at Henley, in privateRead More

Diversity marketing

Diversity Marketing: Who’s Doing It?

April 16, 2015 at 1:29 pm

Diversity marketing isn’t about political correctness, it’s about the bottom line. So, which companies are doing it and are they doing it well? Diversity marketing (or in-culture marketing) is an approach that recognises the influence of cultural programming, suggesting that different communication methods be used to best reach diverse groups, ratherRead More

Barbie

What Does the World Think of Barbie?

April 14, 2015 at 10:29 am

With domestic sales dwindling, Barbie manufacturer Mattel has shifted its focus to new markets in recent years, although not with complete success. Worldwide, sales for the Barbie brand were down 14% in 2014 and Lego has now beaten it to the top spot as the world’s best selling toy. It’sRead More

China’s Indigenous Innovators: How Haeir Is Shaking Things Up

China’s Indigenous Innovators: How Haeir Is Shaking Things Up

April 9, 2015 at 1:09 pm

Haier, the world’s biggest appliance-maker, has implemented a radical new business approach in order to turn itself into a machine for innovation. Under the leadership of Zhang Ruimin, profits have soared as this China-based firm implements a structure that allows talent to rise to the top and great ideas toRead More

Advice on Setting up International Storage and Delivery

Advice on Setting up International Storage and Delivery

April 7, 2015 at 9:35 am

If you’re trading internationally then the collection, storage and delivery of your products becomes vitally important. With customers expecting rapid shipping – especially in markets like China where same day delivery is not unusual – you face a requirement to keep some inventory close to your market. Getting your logisticsRead More

How different cultures celebrate Easter

How Different Cultures Celebrate Easter

April 2, 2015 at 9:00 am

Easter is almost upon us. In Britain, Easter occurs at a different time each year. It is celebrated on the Sunday after the first full moon following the first day of spring. This means that the Easter festival can occur on any Sunday between March 22 and April 25. NotRead More

Stop

Saying ‘No': How Conflict Avoidance Varies Between Cultures

April 1, 2015 at 7:30 am

At the end of last year we examined how theories of cultural anthropology may offer insights to those engaging in global business. Anthropologists consider that world cultures vary along five consistent dimensions, which include collectivism versus individualism, and cultural preference for uncertainty avoidance. The extent to which cultures vary forRead More

India from space

India’s Ecommerce Explosion: Another Sleeping Giant Awakens

March 30, 2015 at 9:51 am

India is turning into the fastest-growing ecommerce market in the world and by the end of this year, Indians are expected to outnumber Americans online. That’s despite the fact that only around 20% of the entire population presently have access to the internet. What characteristics do this new online populationRead More

Google

Google Campus Event: How to Do Business in China

March 27, 2015 at 12:24 pm

This week we went along to Google campus for an insightful event on how entrepreneurs can do more business with China. Panellists were from Qumin, the UK’s largest Chinese digital agency, China Business Services, communications consultancy Yuyu Media, and 11k Consulting. Also taking part was Jeremy Gordon, author of ‘RiskyRead More

Translation Security

The Importance of Translation Security for Global Businesses

March 26, 2015 at 12:28 pm

Companies spend huge amounts of time and money protecting their data from prying eyes – installing anti-virus software, implementing firewalls and using the latest encryption standards to send documents to each other internally. But as soon as they have to deal with external suppliers, the secure processes and systems inRead More