Translation Blog

More than on language

Business Benefits of Speaking More Than One Language

August 21, 2014 at 1:25 pm Comments are Disabled

English is undoubtedly the language of global business. It is the lingua franca that allows international brands to communicate with people around the world, no matter whereabouts on the planet they come from. There are estimated to be up to 7,000 global languages, all of which are inherently different andRead More

Stevie Awards

Translatemedia Wins Silver Stevie® Award in 2014 International Business Awards℠

August 21, 2014 at 8:55 am Comments are Disabled

TranslateMedia was named the winner of a Silver Stevie® Award in the Business Services category in the 11th Annual International Business Awards. The International Business Awards is the world’s premier business awards program. All individuals and organisations worldwide – public and private, for-profit and non-profit, large and small – areRead More

Native advertising

Translating Native Advertising for an International Audience

August 19, 2014 at 9:30 am Comments are Disabled

Native advertising is more effective than display advertising when it comes to grabbing the attention of consumers. That’s according to research from IPG Media Lab which measured visual attention and brand lift for native ads from a number of top brands including National Geographic and Southern Comfort. Consumers look atRead More

Languages

New Words Added to Oxford Dictionaries

August 14, 2014 at 10:04 am Comments are Disabled

The English language has never been afraid to embrace change over the years – and today is no different. It is constantly evolving, refusing to stand still, as it bids to keep pace with an increasingly influential society. We therefore frequently encounter new words, almost on a daily basis, muchRead More

Corporate culture

Translating Corporate Culture on the World Stage

August 13, 2014 at 11:30 am Comments are Disabled

Increased globalisation and rapid advancements in technology have allowed brands to reach consumers at the furthest ends of the globe. A number of companies have consequently expanded into previously uncharted territory in a bid to attract new business. Integrating a global company into a single corporate structure is far fromRead More

Why Translation Could Be Key To Expansion For China’s Answer To Amazon and Google

Why Translation Could Be Key To Expansion For China’s Answer To Amazon and Google

August 11, 2014 at 7:13 am Comments are Disabled

Alibaba and Baidu aren’t yet the household names in Britain as they are in China. But that could be set to change with both Far-Eastern giants eyeing global expansion. Alibaba is China’s nearest equivalent of the western world’s Amazon e-retailer. Baidu is the Asian economic powerhouse’s answer to Google. TheRead More

How Google ‘Pigeon’ May Impact Local Businesses

How Google ‘Pigeon’ May Impact Local Businesses

August 6, 2014 at 12:42 pm Comments are Disabled

Back in 2002, Google announced something called Google Pigeon and an updated version of their PageRank algorithm called PigeonRank. “PigeonRank’s success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects regardless of spatial orientation,” the firm stated at the time.Read More

English Language

Grammatical Habits of Non-native Speakers Offer Linguistic Clues

August 6, 2014 at 8:00 am Comments are Disabled

Machine translation tools are extremely useful in the world of business. They helps professionals from different countries communicate with each other, allowing them to discuss terms and thrash out deals relatively quickly. The rising popularity of machine translation, particularly among companies – both large and small – that use it toRead More

Website localisation for travel websites

How Website Localisation Can Boost UK Tourism

August 4, 2014 at 2:30 pm Comments are Disabled

Millions of international holidaymakers flock to London every year for a taste of the English lifestyle, a spot of shopping and to see the sights. Sights like Buckingham Palace, Tate Modern, London Eye and the Palace of Westminster pull in tourists from throughout the world, making tourism a very lucrativeRead More

Grammar

Are Brands Using Bad Grammar to Get Noticed?

July 31, 2014 at 11:16 am Comments are Disabled

Advertisers are increasingly turning to ‘bad’ grammar these days in a bid to sell their products or services. The concept of ‘unconventional’ grammar, as it is otherwise known, works by making people stop and focus on the message that is being conveyed.  After all, the job of advertising is toRead More