Translation Blog

China Town

Most of the USA is Now Multicultural

September 30, 2014 at 1:30 pm

Large parts of the US are now majority-minority America’s white population is expected to become a minority in 2043 – if estimates by the US Census Bureau are to be believed -something that has come about due to continuous mass immigration since the first half of the 19th century. ButRead More

Bubbles

Tips for Avoiding Emerging Market Bubbles

September 26, 2014 at 1:38 pm

Investors and economic commentators are constantly on the lookout for emerging markets around the world. They desperately want to find ‘The Next China’ or ‘The Next India’ and reap the rewards that come with it – yet this is much easier said than done thanks to a massive economic bubbleRead More

website localisation

Website Localisation Doubles Online Sales for UK Retailers

September 25, 2014 at 2:30 pm

Over a third of UK retailers have seen online sales to overseas customers grow by more than 40% in the past 12 months. That’s according to a recent IMRG study into the opportunities for e-retailers when it comes to trading across borders. Retailers that have developed localised websites, meanwhile, haveRead More

Working in China

Corporate Culture Shock: Working in China

September 24, 2014 at 7:30 am

As Chinese companies become leading players on the global stage, entering a number of markets such as technology, energy and utilities, financial services and transport – an increasing number of European and American citizens are being employed at Chinese firms. There have been some high-profile moves recently. For instance, HugoRead More

Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

September 19, 2014 at 10:40 am

We all like to save money here and there, whether it’s moving to a low-cost hairdresser or switching allegiance to a budget supermarket. Businesses tend to think along the same lines, always looking to make a profit, only they’re more concerned with cutting operational costs rather than a cheaper short,Read More

Future digital

Is the Future of All Business Digital?

September 17, 2014 at 1:43 pm

The Internet has completely changed the world of business. The instant, two-way communication offered by the World Wide Web has altered the world of business immeasurably. As a result, the way that companies develop and market products, interact with consumers and conduct business is almost unrecognisable to what it wasRead More

Hispanic Marketing

US Hispanic Marketing Spend Surges

September 16, 2014 at 12:45 pm

More brands are realising the potential of targeting the Hispanic community with spend on Spanish language marketing on the up. That’s the case in the US where Hispanic media spending jumped a staggering 8.1% to $8.3 billion in 2013, according to data released by Ad Age, putting it way aheadRead More

Demandware

TranslateMedia Launches Demandware Translation Cartridge

September 14, 2014 at 4:37 pm

Benefit from the high-quality translations provided by TranslateMedia’s team of expert linguists combined with the efficiency of Demandware’s innovative ecommerce platform TranslateMedia has released The Language Cartridge, an innovative solution allowing ecommerce retailers to manage their international multi-language websites. The technology enables seamless integration with Demandware and STREAM, TranslateMedia’s translation management system.Read More

Language

Is the Internet Accelerating Language Development?

September 12, 2014 at 9:04 am

Our lives are now dominated by the internet. Communicating via emails and social media has become part of the norm in modern-day society in pretty much all four corners of the globe. By and large, it’s our first port of call for everything we do, whether we’re looking for informationRead More

Social media marketing

How Social Media Can Boost International Sales

September 10, 2014 at 4:49 pm

It’s hard to imagine a world without social media. Social media networks have really taken off over the course of the last few years, gaining traction in all four corners of the globe and proving to be much more than a passing trend. The likes of Twitter, Facebook and Google+Read More


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