Translation Blog

Learning Chinese

What’s the Best Way to Learn a New Language?

July 2, 2015 at 7:30 am

If you’re learning a foreign language, is it necessary to spend some time abroad? Some people feel strongly that the classroom, or private study, isn’t sufficient to really get to grips with learning a new language. In fact, many learners get put off their language studies if they are unableRead More

Language fluency

At What Point Do You Become Fluent in a Language?

June 30, 2015 at 9:01 am

A person who speaks another language will often be asked to explain how well they can speak it. “But are you fluent?” they’ll often be asked. It’s a surprisingly tricky question to answer. What does fluency really mean and at what point of language learning can you truly say thatRead More

Disneyland fireworks

How Shanghai Disneyland Fits Disney’s Global Strategy

June 29, 2015 at 9:37 am

When Shanghai Disney Resort opens towards the beginning of 2016, it will represent just the latest move by western companies determined to entertain and profit from China’s new middle classes. Chinese household spending on entertainment and leisure activities rose 56% in just one year between 2010 and 2011 and the riseRead More

Smiling

The Meaning of a Smile In Different Cultures

June 25, 2015 at 9:57 am

The act of smiling is not as universal in culture as you might think and the amount people smile is culturally-influenced rather than directly related to their level of happiness with life. In some parts of the world, such as America, smiling is much more common than in less emotionally expressive countriesRead More

Super rich

Woes of the Global Super Rich Causing Changes in Behaviour

June 22, 2015 at 9:00 am

With Russia’s economy under pressure from reduced oil prices, China’s slowing growth, and Brazil flirting with recession, some of the world’s wealthiest people are having to tighten their diamond-studded belts. There’s evidence that fewer private jets are being purchased, and luxury brands are seeing lower sales to Russian and ChineseRead More

How Language Speed and Density Differs

How Language Speed and Density Differs

June 16, 2015 at 9:24 am

Most people trying to learn a new language will have experienced feelings of intimidation at how quickly native speakers seem to talk. But is this just because non-native speakers need more time to understand what is being said? Not according to recent research, which implies there may actually be someRead More

Exams

Testing as a Fundamental Part of Culture

June 12, 2015 at 4:25 pm

This summer, UK school kids took to social media howling in protest at a particularly difficult set of problems featured in their recent exam papers. In early June pupils taking the Edexcel maths GCSE complained that the paper accelerated in difficulty halfway through, with some questions they found all butRead More

Tape measure

Size Isn’t Everything: Emerging Rivals to China & India

June 11, 2015 at 9:46 am

Why size and growth rates are not the only factors to consider when exploring new markets. China and India often dominate the conversation about emerging markets but there are other star players of the global economy that are also growing apace. Philippines and Kenya both look set to rival India’s GDPRead More

Monkey

Even Monkeys Fall from Trees: Every Language Loves an Idiom

June 9, 2015 at 8:00 am

Learning a language would be a great deal simpler if all you had to do was learn the words and grammar. Besides learning their vocabulary, language learners also have to spend a proportion of their study time absorbing the cultural context for communicating with that particular culture. This might includeRead More

Human to human marketing

Forget B2B & B2C – Human to Human is the Future of Marketing

June 8, 2015 at 11:56 am

For years marketers have talked about business-to-business (B2B) and business-to-consumer (B2C) marketing as if these transactions could exist. Communications are produced and received by humans, not organisations, and it is human beings that make decisions about what will be purchased. This human to human (H2H) approach may seem self-evident butRead More


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