Translation Blog

Google

Google Campus Event: How to Do Business in China

March 27, 2015 at 12:24 pm

This week we went along to Google campus for an insightful event on how entrepreneurs can do more business with China. Panellists were from Qumin, the UK’s largest Chinese digital agency, China Business Services, communications consultancy Yuyu Media, and 11k Consulting. Also taking part was Jeremy Gordon, author of ‘RiskyRead More

Translation Security

The Importance of Translation Security for Global Businesses

March 26, 2015 at 12:28 pm

Companies spend huge amounts of time and money protecting their data from prying eyes – installing anti-virus software, implementing firewalls and using the latest encryption standards to send documents to each other internally. But as soon as they have to deal with external suppliers, the secure processes and systems inRead More

Chinese market

How to Introduce a New Concept into an International Market

March 24, 2015 at 11:20 am

Taking a look at how international brands have introduced new concepts to emerging markets – with differing levels of success. Last week we looked at the difficulties Kellogg’s experienced when they first tried to introduce breakfast cereals to the Indian consumer. Indian households weren’t accustomed to drinking their milk cold or unsweetened. SugarRead More

Partnership

Advice on Developing Successful Local Partnerships

March 23, 2015 at 11:12 am

Finding a local partner can be essential to doing business in foreign markets. But how should you go about recruiting the right partner? We’ll explore some avenues that could help you connect with the right partner to support a successful expansion into new markets. Network Networking is an important partRead More

China marketing

Cost-effective Ways for SMEs to Test the Chinese Market

March 19, 2015 at 12:57 pm

Thanks to the internet and globalisation, many believe that testing new markets for opportunities is easier and cheaper than ever before. However, not all markets are easy to crack and China is a particularly tough one. Small businesses tend to lack the knowledge and resources to compete in China. CompaniesRead More

Cereal

How Kellogg’s Failed, and Then Won, in India

March 16, 2015 at 12:12 pm

Kellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent. As part of our series of in-depth case studies looking at major brands tackling major new markets, lastRead More

Food mashup

The Worst Food Mash-ups in History

March 13, 2015 at 1:08 pm

Globalisation is responsible for some of the most terrifying food mash-ups in history, from cheese-flavour Kit Kats to seaweed donuts. But behind many of these monster creations lies the story of a brand seeking relevance in a local market. Starbucks defied those who doubted it could sell bitter, overpriced coffeeRead More

Ecommerce logistics

Translation Key to Ecommerce Logistics in Emerging Markets

March 11, 2015 at 11:19 am

Emerging markets face many barriers to the development of ecommerce but they also offer the most growth potential in this sector, particularly for cross-border commerce. Frustratingly, many developing countries also offer additional logistical challenges to the aspiring vendor. Communication plays a key role in overcoming logistical challenges in any transactionRead More

M&S

The Continuing Adventures of M&S in China

March 9, 2015 at 2:48 pm

Many UK brands have been making attempts at cracking China over the last few years. This huge market represents a terrific growth prospect – if only they can get it right. British brands who’ve recently had a go include Argos, B&Q, Tesco and that classic bellwether of the British HighRead More

German Stevie

TranslateMedia Named Winner of German Silver Stevie® Award

March 9, 2015 at 10:39 am

TranslateMedia has been named the winner of the German Silver Stevie® Award. The German Stevie Awards are a premier business award for the German corporate world. It recognises outstanding achievements in over 80 different categories in more than 30 industries, including manager of the year, marketing campaign of the year, product of the year andRead More