Translation Blog

Tourism from emerging markets

Responding to the Growth in Tourism from Emerging Markets

December 18, 2014 at 8:45 am

Tourists from emerging markets are travelling the world in increasing numbers and they are increasingly spending more than other nationalities when they do. How is the tourist industry responding to this – and what impact will it have? Since 2012 Chinese tourists have overtaken their American and German counterparts asRead More

Asian market

Vietnam, Cambodia and Laos Expected to Drive Growth in Asia

December 17, 2014 at 2:18 pm

For decades China has been the biggest economy on the Asian continent, and has for years been the European Union’s main trading partner along with the United States. China is the EU’s biggest source of imports, but has also become one of Europe’s fastest growing export partners. While low labourRead More

Rich lady

Loadsa Money: How Etiquette Is the New Bling for Wealthy Elites in Emerging Markets

December 15, 2014 at 5:01 pm

Etiquette has become a desirable commodity for wealthy consumers in emerging markets, both for themselves and for their children. Large emerging markets such as China and Russia are seeing wealthy consumers signing up enthusiastically for etiquette lessons, wine appreciation lessons and learning ‘elite’ pursuits such as polo and golf. There’sRead More

Video localisation

Best Practice Approaches to Video Localisation

December 8, 2014 at 11:00 am

There’s strong argument for incorporating video content into your marketing strategy. It’s thought that video could be up to four times as engaging as static content, and could drive conversion much more quickly. With video a relatively expensive content medium to work in, international brands are often tempted to repurposeRead More

CMS

CMS Considerations for Multiple Languages

December 1, 2014 at 11:10 am

Localising your website can represent an enormous task both in terms of time, energy and expenditure. Not only do you have to consider the translation of content you have to consider how that translated content will be inserted and managed, which can be particularly tricky depending on the complexity ofRead More

Taiwan Shopping

Beyond Black Friday: The World’s Biggest Shopping Days

November 28, 2014 at 10:36 am

Black Friday is upon us. The 24-hour retail bonanza has become big business in the UK too, with retailers predicting that today’s sales will be double those of last year. While Black Friday has been successfully exported from the US to the UK, Canada and even Latin America, there areRead More

Branding

Retaining Your Brand Identity When Expanding Overseas

November 24, 2014 at 10:44 am

How much can a brand change itself without losing sight of its meaning? Moving your brand overseas into a new market is a challenging task. The brand you’ve worked hard to build in its home market needs to find a new meaning for an audience with a different set ofRead More

Red Herring Global

TranslateMedia Named Red Herring Global 100 Winner

November 21, 2014 at 1:05 pm

Red Herring announced its Top 100 award winners this month, recognising the world’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models originating from over 1,000 companies from more than 40Read More

Competition

10 Ways SMEs Can Compete With Big Business Globally

November 20, 2014 at 9:36 am

Small businesses don’t have the luxury of huge advertising budgets, large teams of marketers, developers, product managers and sales staff and all the other benefits of scale enjoyed by large multi-national corporations. However, bigger isn’t always better and as the world moves further into the digital age, and consumers requireRead More

Content marketing

What Content Suits a Culture Best?

November 13, 2014 at 5:09 pm

Depending on the region and culture your brand is targeting, there are approaches to content marketing that work and ones that don’t. Below are some examples of content marketing around the world so you can gain an insight into the approaches that might best suit your business. Time travel allowed:Read More