Translation Blog

Religion

The Disruptive Influence of the Internet on Religion

January 19, 2015 at 9:22 am

The Dalai Lama clocks up an impressive 10 million followers on Twitter: twice as many as the Pope. Religion has embraced internet technology in order to reach, engage and connect with its audience in new ways, bringing religion outside the confines or church or temple and into the pockets ofRead More

The Age of the T-Shaped Translator Is Upon Us

The Age of the T-Shaped Translator Is Upon Us

January 16, 2015 at 11:45 am

Though the concept of T-shaped individuals arose in the 1990s, it has become more prominent lately, particularly within the marketing industry. As you may already know, it refers not to how people actually look, but to their skill sets – with the vertical line representing deep expertise in one orRead More

Japanese business man

Using Anthropological Models to Inform Working Practices Between Cultures

January 13, 2015 at 12:33 pm

Back in November 2014, we took a look at how various cultural dimensions might influence people’s expectations of web design. We looked at an anthropological model examining how various cultures value elements such as uncertainty avoidance, or how accepting people are of unequal power within a society. The blog post exploredRead More

TranslateMedia Sponsors the Global eCommerce Leaders Forum

TranslateMedia Sponsors the Global eCommerce Leaders Forum

January 12, 2015 at 11:11 am

We’re pleased to announce that TranslateMedia will be sponsoring the 2015 Global eCommerce Leaders Forum. The second Global eCommerce Leaders Forum brings together retail leaders and global ecommerce experts to focus on the next phase of digital retail transformation. Global thought leaders and commerce influencers will provide a mix of global vision, international strategy  andRead More

Will English Be Challenged as the Dominant Web Language?

Will English Be Challenged as the Dominant Web Language?

January 6, 2015 at 3:04 pm

Prevailing wisdom states that 70-80% of the web’s content is in English but the linguistic breakdown of the internet is surprisingly hard to verify. Many of the early studies were based on random page sampling, and this method isn’t as valid when massive social media sites such as Facebook canRead More

Luxury brands

Why Does Asia Consume, But Not Produce Luxury Brands?

January 5, 2015 at 12:22 pm

Of the world’s 22 most profitable luxury brands, 20 come from Europe. Yet Europe is no longer the world’s biggest consumer of the luxury labels it produces. Nor is America, which is responsible for the other two. Asia, the Middle East and Russia now represent huge markets for these brands.Read More

Tourism from emerging markets

Responding to the Growth in Tourism from Emerging Markets

December 18, 2014 at 8:45 am

Tourists from emerging markets are travelling the world in increasing numbers and they are increasingly spending more than other nationalities when they do. How is the tourist industry responding to this – and what impact will it have? Since 2012 Chinese tourists have overtaken their American and German counterparts asRead More

Asian market

Vietnam, Cambodia and Laos Expected to Drive Growth in Asia

December 17, 2014 at 2:18 pm

For decades China has been the biggest economy on the Asian continent, and has for years been the European Union’s main trading partner along with the United States. China is the EU’s biggest source of imports, but has also become one of Europe’s fastest growing export partners. While low labourRead More

Rich lady

Loadsa Money: How Etiquette Is the New Bling for Wealthy Elites in Emerging Markets

December 15, 2014 at 5:01 pm

Etiquette has become a desirable commodity for wealthy consumers in emerging markets, both for themselves and for their children. Large emerging markets such as China and Russia are seeing wealthy consumers signing up enthusiastically for etiquette lessons, wine appreciation lessons and learning ‘elite’ pursuits such as polo and golf. There’sRead More

Video localisation

Best Practice Approaches to Video Localisation

December 8, 2014 at 11:00 am

There’s strong argument for incorporating video content into your marketing strategy. It’s thought that video could be up to four times as engaging as static content, and could drive conversion much more quickly. With video a relatively expensive content medium to work in, international brands are often tempted to repurposeRead More