Translation Blog

The Age of the T-Shaped Translator Is Upon Us

The Age of the T-Shaped Translator Is Upon Us

October 23, 2014 at 4:03 pm

Though the concept of T-shaped individuals arose in the 1990s, it has become more prominent lately, particularly within the marketing industry. As you may already know, it refers not to how people actually look, but to their skill sets – with the vertical line representing deep expertise in one orRead More

Website localisation China

Website Localisation Key to Improving Customer Experience

October 22, 2014 at 9:41 am

The benefits of localising your online offering are undeniable. In a 2014 Common Sense Advisory poll surveying 10 countries, consumers showed a strong bias towards localised online services and reported avoiding English-language websites when English was not their native tongue. Those surveyed also reported spending less time on a siteRead More

Luxury goods

Where to Next for the Luxury Goods Sector?

October 20, 2014 at 2:26 pm

After many years of growth in emerging markets, luxury goods brands could be falling on hard times. The European luxury goods market has long been regarded as the most sophisticated and brands like Burberry, Mulberry, Giorgio Armani, Gucci, Prada and Louis Vuitton have enjoyed many years of growth in globalRead More

Mobile first

Mobile First Design a Must in Emerging Markets

October 15, 2014 at 11:20 am

Businesses that hope to succeed in emerging markets should focus on delivering high-quality mobile customer experiences. Some businesses in developed markets aren’t only thinking about desktop-first when it comes to online strategy – many are still desktop-only. Research from early 2014 found more than a quarter of US businesses stillRead More

China Fashion

How Fashion Brands Can Succeed in China

October 13, 2014 at 11:54 am

China is one of the largest fashion markets in the world – and it’s on course to leapfrog those above it in the coming years. The country is home to the largest internet population anywhere on the planet, while the social media boom – which is still gathering pace asRead More

Word of mouth

Harnessing Word of Mouth to Build a Global Brand

October 10, 2014 at 10:31 am

Word-of-mouth advertising shouldn’t be underestimated. It’s important for every business – large or small – as a happy customer can easily steer dozens of new ones your way without you even having to lift a finger. This unpaid form of promotion is invaluable as it represents one of the mostRead More

Music

Tips for Using Music in International Marketing Campaigns

October 9, 2014 at 9:51 am

Music has always played an important role in society. Just take a look back at the rock ‘n’ roll years of the ‘50s, not to mention the swinging ‘60s when a certain band called The Beatles shot to prominence. We still love music today – perhaps even more so –Read More

Global business

International Expansion Key to Future Growth

October 7, 2014 at 3:01 pm

Businesses are advised to look abroad for expansion opportunities. Consumer purse strings in the UK are set to tighten even more over the coming years – which is bad news for business. The average take-home pay of £18,852 back in 2008 is expected to plummet to £17,827 in 2017, accordingRead More

Homour in international marketing

The Use of Humour in International Marketing

October 3, 2014 at 10:41 am

There’s no doubt that humour sells when it comes to marketing. A comedic element can make all the difference between a successful campaign and a really successful campaign, so it’s worth the extra effort. When marketing takes a funny approach, messages are welcomed by target audiences, not just simply received.Read More

China Town

Most of the USA is Now Multicultural

September 30, 2014 at 1:30 pm

Large parts of the US are now majority-minority America’s white population is expected to become a minority in 2043 – if estimates by the US Census Bureau are to be believed -something that has come about due to continuous mass immigration since the first half of the 19th century. ButRead More


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