Translation Blog

Grammar

Are Brands Using Bad Grammar to Get Noticed?

July 31, 2014 at 11:16 am 0 comments

Advertisers are increasingly turning to ‘bad’ grammar these days in a bid to sell their products or services. The concept of ‘unconventional’ grammar, as it is otherwise known, works by making people stop and focus on the message that is being conveyed.  After all, the job of advertising is toRead More

Ramadan

Are Retailers Ready for the Post-Ramadan Rush?

July 30, 2014 at 1:33 pm 0 comments

Middle Eastern shoppers are used to forking out on the luxuries in life. But at this time of year many have been fasting for a month, going without food or drink between sunrise and sunset, and denying themselves even the most basic indulgences. With the end of Ramadan comes theRead More

Demandware

TranslateMedia Launches Demandware Translation Cartridge

July 29, 2014 at 4:37 pm 0 comments

TranslateMedia has released The Language Cartridge, an innovative solution allowing ecommerce retailers to manage their international multi-language websites. The technology enables seamless integration with Demandware and STREAM, TranslateMedia’s translation management system. The technology can be integrated in minutes and extends the Demandware Business Manager with its own translation interface. It provides a fast, secureRead More

Hipsters

Mind the Gap When Targeting Hipsters

July 25, 2014 at 1:10 pm 0 comments

Hipsters portray deep anxieties about consumer society and mass culture. They are a group sceptical of marketing and advertising and therefore seek their own way of defining the fashions of the times, largely independent of the status quo, putting a gap between themselves and the rest of society. So howRead More

Food on forks

The Importance of Food in Language Development

July 24, 2014 at 3:46 pm 0 comments

It’s difficult to overestimate the impact of food on the development of modern languages. The word for the cereal we eat in the morning is derived from Ceres – the Greek goddess of agriculture – while dinner originates from ‘disner’ in Old French, which in turn stems from the Gallo-RomanceRead More

Localising Smells

Localising Smells: How Different Cultures Perceive Scents

July 22, 2014 at 10:37 am 0 comments

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon. For the Ongee people, who reside on the Andaman Islands in the Bay of Bengal between India and Burma, the universe and everything in it is defined by smell. It is the heartbeatRead More

Hinglish

Forget Hindi and English: Hinglish is the Future of Advertising in India

July 17, 2014 at 11:58 am 0 comments

The British have been borrowing Indian words since the earliest days of the Raj. Some of the most well-known examples to have made their way into the English lexicon include guru, yoga and curry. But you might be surprised to hear that pyjamas, bangle, jodhpurs, look, khaki, bungalow, shampoo and evenRead More

Bitcoin

Should Your International Ecommerce Website Accept Bitcoin?

July 15, 2014 at 1:12 pm 0 comments

Bitcoin appears to be finally entering the mainstream after years of waiting patiently on the sidelines. A number of high-profile companies are now accepting the digital currency for online payments – but is this a good or bad thing? John Donahoe, CEO of eBay, says Bitcoin is an exciting prospectRead More

marketing ethics

The Impact of Cultural Values on Marketing Ethics

July 11, 2014 at 2:29 pm 0 comments

A single marketing message cannot be expected to work in multiple territories due to cultural and ethical differences. You must therefore be prepared to make necessary adjustments when attempting to break into international markets. Failure to do so could leave you red-faced and considerably out of pocket. Even the smallestRead More

Emerging markets

5 Emerging Markets to Consider

July 10, 2014 at 1:57 pm 0 comments

BRIC countries – Brazil, Russia, India and China – were once touted as the most promising emerging markets in the world. The term was coined by economist Jim O’Neill back in 2001 to distinguish the nations from a host of other promising emerging markets by their demographic and economic potentialRead More