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How to Implement Machine Translation into Your Translation Process

How to Implement Machine Translation into Your Translation Process

We implemented neural machine translation in place of statistical machine translation in 2018. This is what we learned during that process.

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The golden rule of global financial communication: language really matters

The golden rule of global financial communication: language really matters

The translation of financial communications and policies presents a huge challenge for companies and policymakers in an industry that is constantly evolving.

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Effective Multilingual E-discovery

Effective Multilingual E-discovery

Nowhere is the language obstacle more pervasive than in the legal profession where documents in any language could be relevant to a legal matter.

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How Changes to Section 1557 Could Affect Healthcare Organisations

How Changes to Section 1557 Could Affect Healthcare Organisations

The U.S. Department of Health and Human Services proposes to change section 1557 of the Affordable Care Act to improve language access.

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How to Describe “Luxury”

How to Describe “Luxury”

An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.

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How Big Brands Use Ethnography for In-depth Customer Insight

How Big Brands Use Ethnography for In-depth Customer Insight

Ethnography is the study of describing the social life of humans. Ethnographic studies aim to produce a detailed description of everyday life.

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How Culture Influences Consumer Purchasing Decisions

How Culture Influences Consumer Purchasing Decisions

Studies have shown that the complexities of a person's culture play a huge part in their purchasing decisions in both Western and Asian markets.

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How Localization Technology Can Amplify Martech for International Growth

How Localization Technology Can Amplify Martech for International Growth

If you want to successfully grow your brand internationally, you'll need to add language tech to your marketing tech. Here's how!

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Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity allows marketers to be aware of local cultural nuances in order to develop appropriate messaging that engages their target audience.

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3 Powerful Ways to Adapt the Ecommerce Experience for Global Consumers

3 Powerful Ways to Adapt the Ecommerce Experience for Global Consumers

To adapt the eCommerce experience for global customers, transcreation, cultural sensitivity, and visual images should be core priorities.

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Designing a Localization-first Retail Business to Reach Global Consumers

Designing a Localization-first Retail Business to Reach Global Consumers

If you want your brand to reach global audiences with less in-house friction or complexity, you'll need to adapt to a Localization-first OP.

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What Promise Does AI Offer the Legal Sector?

What Promise Does AI Offer the Legal Sector?

Although law firms aren’t universally quick to adopt new technologies, most are at least aware that legal technology is changing their industry.

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How Artificial Intelligence is Going to Transform the Legal Sector

How Artificial Intelligence is Going to Transform the Legal Sector

Although the legal sector is notoriously reluctant to absorb new technologies, it seems that artificial intelligence is highly likely to cause disruption.

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Content Marketing for the Legal Services Industry

Content Marketing for the Legal Services Industry

Global law firms are increasingly using content marketing – particularly blogging – to demonstrate their expertise and raise their organisational profiles.

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Improving Scientific Innovation Through Language Inclusivity

Improving Scientific Innovation Through Language Inclusivity

In order to improve scientific innovation, language inclusivity is now being encouraged by the scientific community when publishing new research papers.

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7 Things to Consider Before You Approach a Language Service Provider

7 Things to Consider Before You Approach a Language Service Provider

We put together a list of 7 common factors to consider before you approach a language service provider to translate your website.

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How to Manage Text Expansion and Contraction in Translation

How to Manage Text Expansion and Contraction in Translation

Text Expansion occurs when you translate content from one language to another and the translated text appears longer than the source text.

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How to Improve Your Voice Search Strategy Globally

How to Improve Your Voice Search Strategy Globally

With voice search continuing to grow in popularity we unpack how you can adapt your voice search strategy for multiple languages.

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How Camping Became the New Travel Trend in China

How Camping Became the New Travel Trend in China

Camping has become the new travel trend in China for young Chinese travellers and many overseas outdoor brands are eyeing the Chinese market.

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How Sportswear Has Outperformed the Wider Retailer Sector

How Sportswear Has Outperformed the Wider Retailer Sector

Sportswear seems to be booming in spite of the recent pandemic. Particularly apparel aimed at home workouts, cycling and running.

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