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TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.


The Connection Between Music and Language

The Connection Between Music and Language

July 24, 2015 at 9:07 am

Music making seems to occur, in some form or another, in all human societies. Although musical behavior varies in sophistication, music itself seems to be universal across all human cultures and plays a key part in rituals of all varieties, and the origins of these practices seem very ancient. There’sRead More

Programmatic advertising

Insights into Global Programmatic Advertising

July 20, 2015 at 9:50 am

Programmatic advertising brings some big advantages to the international marketer. Buying your ads programmatically (using software and technology rather than manual input) is much more efficient than the human-input methods, which often involved negotiating with ad space suppliers and their intermediaries. It certainly saves time compared to manually inserting the adsRead More

Attribution modelling

Localizing Attribution Models For Global Customers

July 13, 2015 at 12:30 pm

Businesses expanding into different regions around the world are often aware that they need to localize their websites, social media properties and offline marketing material – but many marketers fail to consider the localization of their attribution models. The huge differences in purchasing behavior in different regions around the worldRead More

The Huge Vocabulary of Drugs: Slang Terms for Illicit Substances

The Huge Vocabulary of Drugs: Slang Terms for Illicit Substances

July 10, 2015 at 10:16 am

Recreational drugs are known under a plethora of slang terms that parents and police officers often scramble to keep on top of. Each drug can have a surprisingly long list of aliases in different regions around the world, and these change all the time. Drug slang is so prolific thatRead More

Linguist family tree

The Best Language Infographics & Interactive Tools on the Web

July 7, 2015 at 8:33 am

We’ve come across so many informative infographics and handy interactive tools on the web recently that we felt it was time to share and celebrate them. Here’s a beautiful visual representation of the relative proportions of native speakers of the world’s largest languages. Created for the South China Morning Post,Read More

Language fluency

At What Point Do You Become Fluent in a Language?

June 30, 2015 at 9:05 am

A person who speaks another language will often be asked to explain how well they can speak it. “But are you fluent?” they’ll often be asked. It’s a surprisingly tricky question to answer. What does fluency really mean and at what point of language learning can you truly say thatRead More

Disneyland fireworks

How Shanghai Disneyland Fits Disney’s Global Strategy

June 29, 2015 at 9:37 am

When Shanghai Disney Resort opens towards the beginning of 2016, it will represent just the latest move by western companies determined to entertain and profit from China’s new middle classes. Chinese household spending on entertainment and leisure activities rose 56% in just one year between 2010 and 2011 and the riseRead More

Smiling

The Meaning of a Smile In Different Cultures

June 25, 2015 at 9:57 am

The act of smiling is not as universal in culture as you might think and the amount people smile is culturally-influenced rather than directly related to their level of happiness with life. In some parts of the world, such as in the United States, smiling is much more common than in lessRead More

Super rich

Woes of the Global Super Rich Causing Changes in Behavior

June 22, 2015 at 9:00 am

With Russia’s economy under pressure from reduced oil prices, China’s slowing growth, and Brazil flirting with recession, some of the world’s wealthiest people are having to tighten their diamond-studded belts. There’s evidence that fewer private jets are being purchased, and luxury brands are seeing lower sales to Russian and ChineseRead More

How Language Speed and Density Differs

How Language Speed and Density Differs

June 16, 2015 at 9:24 am

Most people trying to learn a new language will have experienced feelings of intimidation at how quickly native speakers seem to talk. But is this just because non-native speakers need more time to understand what is being said? Not according to recent research, which implies there may actually be someRead More


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