Blog

TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.


Shopping

Rise of Online Grocery Shopping in Emerging Markets

March 6, 2015 at 11:10 am

Online food sales could be big business for emerging markets such as Russia, China, India and Brazil. But what needs to happen for food retail online to really take off in these markets? It’s clear that ecommerce is growing apace in the BRIC countries, despite the challenges posed by poorRead More

Market testing

Market Testing Strategies for Global Businesses

March 4, 2015 at 1:16 pm

Corporate lifespans seem to be shorter than ever before – and it could be the pace of technological change that’s to blame. What are the implications of decreasing organizational lifespans – and how can companies prolong their lives? According to a Yale study, a company listed on the S&P 500Read More

Conversion rates

Applying Behavioral Insights to Improve Business Performance

March 3, 2015 at 3:45 pm

International businesses increasingly need to use insights from behavioral economics, social anthropology and psychology to increase online conversion rates. The UK government was one of the first to employ a behavioral insights team to design and implement better services and policies, in the hope of saving money and getting betterRead More

Colour festival

Color and Culture: Similarities and Differences

February 23, 2015 at 2:14 pm

It probably isn’t news to you that different cultures make their own associations with different colors. Take purple, for instance. In Japan this color signifies wealth and power. In Ukraine and Egypt, it signifies faith, patience and trust, whereas in Thailand it’s a mourning color worn by widows. For theRead More

Chinese New Year

Happy Chinese New Year from TranslateMedia!

February 18, 2015 at 10:00 am

The Year of the Horse has official ended – ushering in the Year of the Goat according to Chinese astrology. In Chinese astrology, each year (starting from Chinese New Year) is associated with an animal sign, occurring in a twelve-year cycle. The different zodiac animals are: the Rat, Ox, Tiger,Read More

Video Games

Cheap Gaming Consoles for Emerging Markets

February 18, 2015 at 8:00 am

We’ve already seen the rise of cheap basic mobile handsets. Now there’s talk of bringing out low-cost gaming consoles for emerging markets. But is this the right strategy for gaming companies hoping to move into emerging markets? Nintendo has announced plans to develop a new gaming console specifically targeted atRead More

The Rise of the State-owned Enterprise

The Rise of the State-owned Enterprise

February 13, 2015 at 2:44 pm

The modern world is seeing a remarkable resurgence of a form of organization thought to have become extinct – the State-owned enterprise. State-owned enterprises (SOEs) are flourishing globally, led in many cases by huge public-private hybrids from major emerging markets such as the BRIC countries. Companies under state control areRead More

Drone

Drone Technology: a Tricky Take-off or the Future of Ecommerce?

February 9, 2015 at 3:08 pm

It seems right to be talking about drone technology in the year 2015: the year Back to the Future II is set. Although 2015 doesn’t look ready to deliver the hover-boards and flying cars the film promised this year would bring, flying robotic servants could make a satisfactory replacement. That’sRead More

Dollar bill y'all

In COD We Trust

February 6, 2015 at 10:59 am

Why consumer preference for cash on delivery is holding back global ecommerce. Although markets such as India and parts of the Middle East offer huge potential to ecommerce retailers, the preference of consumers to pay using cash on delivery (COD) is really holding back the growth of ecommerce in theseRead More

Iran

Iran: The New Frontier for Global Ecommerce?

February 3, 2015 at 11:48 am

Is Iran a star economy waiting to step into the spotlight? It’s been compared to the emerging markets of Turkey, Nigeria and Poland in terms of the size of its population, its daily trading volume and the total market cap of its stock market. Estimates of its GDP suggest itRead More