Blog

TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.


Rich lady

How Etiquette Is the New Bling for Wealthy Elites in Emerging Markets

December 15, 2014 at 5:01 pm

Etiquette has become a desirable commodity for wealthy consumers in emerging markets, both for themselves and for their children. Large emerging markets such as China and Russia are seeing wealthy consumers signing up enthusiastically for etiquette lessons, wine appreciation lessons and learning ‘elite’ pursuits such as polo and golf. There’sRead More

Video localisation

Best Practice Approaches to Video Localization

December 8, 2014 at 11:00 am

There’s strong argument for incorporating video content into your marketing strategy. It’s thought that video could be up to four times as engaging as static content, and could drive conversion much more quickly. With video a relatively expensive content medium to work in, international brands are often tempted to repurposeRead More

Taiwan Shopping

Beyond Black Friday: The World’s Biggest Shopping Days

November 28, 2014 at 10:37 am

Black Friday is upon us. The 24-hour retail bonanza has become big business, with retailers predicting that today’s sales will be double those of last year. While Black Friday has been successfully exported from the US to the UK, Canada and even Latin America, there are still regions around theRead More

Content marketing

What Content Suits a Culture Best?

November 13, 2014 at 5:09 pm

Depending on the region and culture your brand is targeting, there are approaches to content marketing that work and ones that don’t. Below are some examples of content marketing around the world so you can gain an insight into the approaches that might best suit your business. Time travel allowed:Read More

Website design

How Cultural Relativism Affects Web Design

November 11, 2014 at 11:34 am

Theories of cultural anthropology may have some real bearing on how different cultures respond to web design. Anthropologists have suggested that world cultures vary along five consistent dimensions: Power-distance Collectivism versus individualism Femininity versus masculinity Uncertainty avoidance Long- versus short-term orientation What are these cultural dimensions and how do theyRead More

Seasonal marketing overseas

KFC for Christmas: Succeeding at Seasonal Marketing Overseas

October 28, 2014 at 3:17 pm

One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with a local holiday. Seasonal holidays are emotive times, whether it’s a country’s national independence day, saints’ day carnivals, New Year or the mid-autumn festival celebrations in parts of Asia.Read More

Website localisation China

Website Localization Key to Improving Customer Experience

October 22, 2014 at 1:36 pm

The benefits of localizing your online offering are undeniable. In a 2014 Common Sense Advisory poll surveying 10 countries, consumers showed a strong bias towards localized online services and reported avoiding English-language websites when English was not their native tongue. Those surveyed also reported spending less time on a siteRead More

Luxury goods

Where to Next for the Luxury Goods Sector?

October 20, 2014 at 2:26 pm

After many years of growth in emerging markets, luxury goods brands could be falling on hard times. The European luxury goods market has long been regarded as the most sophisticated and brands like Burberry, Mulberry, Giorgio Armani, Gucci, Prada and Louis Vuitton have enjoyed many years of growth in globalRead More

Millennials

Reaching Millennials: How Brands Need to Adapt To Changes In Modern Culture

October 20, 2014 at 9:56 am

Barack Obama recently stated that he is betting on millennials to reshape the American economy. Media research giant Nielsen defines Millennials as adults in the 18- to 36-year-old age group. One of the most important signifiers of this generation is that they are digital natives. In other words, they haveRead More

Mobile first

Mobile First Design a Must in Emerging Markets

October 15, 2014 at 11:20 am

Businesses that hope to succeed in emerging markets should focus on delivering high-quality mobile customer experiences. Some businesses in developed markets aren’t only thinking about desktop-first when it comes to online strategy – many are still desktop-only. Research from early 2014 found more than a quarter of US businesses stillRead More