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TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.

Chinese market

How to Introduce a New Concept into an International Market

March 24, 2015 at 11:20 am

Taking a look at how international brands have introduced new concepts to emerging markets – with differing levels of success. Last week we looked at the difficulties Kellogg’s experienced when they first tried to introduce breakfast cereals to the Indian consumer. Indian households weren’t accustomed to drinking their milk cold or unsweetened. SugarRead More


Advice on Developing Successful Local Partnerships

March 23, 2015 at 11:12 am

Finding a local partner can be essential to doing business in foreign markets. But how should you go about recruiting the right partner? We’ll explore some avenues that could help you connect with the right partner to support a successful expansion into new markets. Network Networking is an important partRead More


How Kellogg’s Failed, and Then Won, in India

March 16, 2015 at 12:12 pm

Kellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent. As part of our series of in-depth case studies looking at major brands tackling major new markets, lastRead More

Food mashup

The Worst Food Mash-ups in History

March 13, 2015 at 1:08 pm

Globalization is responsible for some of the most terrifying food mash-ups in history, from cheese-flavor Kit Kats to seaweed donuts. But behind many of these monster creations lies the story of a brand seeking to find relevance in a local market. Starbucks defied those who doubted it could sell bitter,Read More

Ecommerce logistics

Translation Key to Ecommerce Logistics in Emerging Markets

March 11, 2015 at 11:19 am

Emerging markets face many barriers to the development of ecommerce but they also offer the most growth potential in this sector, particularly for cross-border commerce. Frustratingly, many developing countries also offer additional logistical challenges to the aspiring vendor. Communication plays a key role in overcoming logistical challenges in any transactionRead More


Rise of Online Grocery Shopping in Emerging Markets

March 6, 2015 at 11:10 am

Online food sales could be big business for emerging markets such as Russia, China, India and Brazil. But what needs to happen for food retail online to really take off in these markets? It’s clear that ecommerce is growing apace in the BRIC countries, despite the challenges posed by poorRead More

Market testing

Market Testing Strategies for Global Businesses

March 4, 2015 at 1:16 pm

Corporate lifespans seem to be shorter than ever before – and it could be the pace of technological change that’s to blame. What are the implications of decreasing organizational lifespans – and how can companies prolong their lives? According to a Yale study, a company listed on the S&P 500Read More

Conversion rates

Applying Behavioral Insights to Improve Business Performance

March 3, 2015 at 3:45 pm

International businesses increasingly need to use insights from behavioral economics, social anthropology and psychology to increase online conversion rates. The UK government was one of the first to employ a behavioral insights team to design and implement better services and policies, in the hope of saving money and getting betterRead More

Colour festival

Color and Culture: Similarities and Differences

February 23, 2015 at 2:14 pm

It probably isn’t news to you that different cultures make their own associations with different colors. Take purple, for instance. In Japan this color signifies wealth and power. In Ukraine and Egypt, it signifies faith, patience and trust, whereas in Thailand it’s a mourning color worn by widows. For theRead More

Chinese New Year

Happy Chinese New Year from TranslateMedia!

February 18, 2015 at 10:00 am

The Year of the Horse has official ended – ushering in the Year of the Goat according to Chinese astrology. In Chinese astrology, each year (starting from Chinese New Year) is associated with an animal sign, occurring in a twelve-year cycle. The different zodiac animals are: the Rat, Ox, Tiger,Read More