Blog

TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.


Barbie

What Does the World Think of Barbie?

April 14, 2015 at 10:29 am

With domestic sales dwindling, Barbie manufacturer Mattel has shifted its focus to new markets in recent years, although not with complete success. Worldwide, sales for the Barbie brand were down 14% in 2014 and Lego has now beaten it to the top spot as the world’s best selling toy. It’sRead More

Stop

Saying ‘No': How Conflict Avoidance Varies Between Cultures

April 1, 2015 at 7:30 am

At the end of last year we examined how theories of cultural anthropology may offer insights to those engaging in global business. Anthropologists consider that world cultures vary along five consistent dimensions, which include collectivism versus individualism, and cultural preference for uncertainty avoidance. The extent to which cultures vary forRead More

India from space

India’s Ecommerce Explosion: Another Sleeping Giant Awakens

March 30, 2015 at 9:51 am

India is turning into the fastest-growing ecommerce market in the world and by the end of this year, Indians are expected to outnumber Americans online. That’s despite the fact that only around 20% of the entire population presently have access to the internet. What characteristics do this new online populationRead More

Google

Google Campus Event: How to Do Business in China

March 27, 2015 at 12:24 pm

This week we went along to Google campus for an insightful event on how entrepreneurs can do more business with China. Panellists were from Qumin, the UK’s largest Chinese digital agency, China Business Services, communications consultancy Yuyu Media, and 11k Consulting. Also taking part was Jeremy Gordon, author of ‘RiskyRead More

Translation Security

The Importance of Translation Security for Global Businesses

March 26, 2015 at 12:28 pm

Companies spend huge amounts of time and money protecting their data from prying eyes – installing anti-virus software, implementing firewalls and using the latest encryption standards to send documents to each other internally. But as soon as they have to deal with external suppliers, the secure processes and systems inRead More

Chinese market

How to Introduce a New Concept into an International Market

March 24, 2015 at 11:20 am

Taking a look at how international brands have introduced new concepts to emerging markets – with differing levels of success. Last week we looked at the difficulties Kellogg’s experienced when they first tried to introduce breakfast cereals to the Indian consumer. Indian households weren’t accustomed to drinking their milk cold or unsweetened. SugarRead More

Partnership

Advice on Developing Successful Local Partnerships

March 23, 2015 at 11:12 am

Finding a local partner can be essential to doing business in foreign markets. But how should you go about recruiting the right partner? We’ll explore some avenues that could help you connect with the right partner to support a successful expansion into new markets. Network Networking is an important partRead More

Cereal

How Kellogg’s Failed, and Then Won, in India

March 16, 2015 at 12:12 pm

Kellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent. As part of our series of in-depth case studies looking at major brands tackling major new markets, lastRead More

Food mashup

The Worst Food Mash-ups in History

March 13, 2015 at 1:08 pm

Globalization is responsible for some of the most terrifying food mash-ups in history, from cheese-flavor Kit Kats to seaweed donuts. But behind many of these monster creations lies the story of a brand seeking to find relevance in a local market. Starbucks defied those who doubted it could sell bitter,Read More

Ecommerce logistics

Translation Key to Ecommerce Logistics in Emerging Markets

March 11, 2015 at 11:19 am

Emerging markets face many barriers to the development of ecommerce but they also offer the most growth potential in this sector, particularly for cross-border commerce. Frustratingly, many developing countries also offer additional logistical challenges to the aspiring vendor. Communication plays a key role in overcoming logistical challenges in any transactionRead More