Blog

TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.


Chinese junk boat

The New Spice Routes: Thriving Cross-border Ecommerce Trends

May 6, 2015 at 12:12 pm

The historic Spice Route was a well trodden path formed by merchants bringing spices from exotic places such as Indonesia westwards via the Persian Gulf and through the Red Sea, before finally travelling overland through Europe to reach the tables of the West’s wealthy and powerful. The old Spice Route wasn’tRead More

Price tag

Advice on Pricing in New Markets

May 5, 2015 at 10:46 am

When companies get their pricing wrong – it’s far more likely that they’ve pitched it too low than too high. That’s according to management consultants McKinsey anyway. Underpricing your product means your company doesn’t achieve the profits that it could potentially have generated. But pitch prices too high and youRead More

New York shopping

How UK Fashion Brands Are Finding Stateside Success

April 30, 2015 at 11:44 am

American businesses have long eyed up opportunities in the buoyant UK retail market with US brands typically establishing a presence in the UK as a launchpad into Europe. Now a large number of British retail brands are heading back in our direction. In many cases, these ventures have met with considerable success. TheRead More

B2B personas

Developing Effective Personas for International B2B Marketing

April 27, 2015 at 10:40 am

Successful B2B marketing is all about reaching the right audience at the right time. That’s why it’s so critical to understand exactly who your target audience is and what their needs and expectations are at any given point. B2B marketing spend is regularly wasted on activities that don’t manage toRead More

Social media

The Impact of Language in a World Gone Social

April 24, 2015 at 11:19 am

Ask many people what “hobby” they’d like – or need – to start, and “learn a new language” is at or near the top of the list. Take that question to another level and ask those in the C-suite, business development types and deal-brokers everywhere, what would help them mostRead More

Exporting to Brazil

Exporting to Brazil: Opportunities and Challenges

April 21, 2015 at 11:44 am

Brazil’s thriving economy represents an exciting prospect for exporters. Now the world’s seventh largest economy, with GDP per capita ahead of China’s – there’s been a huge expansion in the number of businesses active in the country over the last five years. With GDP growth at around 3.4% and anRead More

b2b ecommerce

B2B Ecommerce Is Evolving: Is Your Business Ready?

April 20, 2015 at 10:17 am

B2B ecommerce is already thought to be around four times the size of the B2C ecommerce market, and by 2020 it’s estimated that business buying through ecommerce will be worth close to $7 trillion. Alibaba, the Chinese B2B ecommerce giant, is now larger than both Amazon and Ebay combined. ThisRead More

Barbie

What Does the World Think of Barbie?

April 14, 2015 at 10:29 am

With domestic sales dwindling, Barbie manufacturer Mattel has shifted its focus to new markets in recent years, although not with complete success. Worldwide, sales for the Barbie brand were down 14% in 2014 and Lego has now beaten it to the top spot as the world’s best selling toy. It’sRead More

China’s Indigenous Innovators: How Haeir Is Shaking Things Up

China’s Indigenous Innovators: How Haeir Is Shaking Things Up

April 9, 2015 at 1:09 pm

Haier, the world’s biggest appliance-maker, has implemented a radical new business approach in order to turn itself into a machine for innovation. Under the leadership of Zhang Ruimin, profits have soared as this China-based firm implements a structure that allows talent to rise to the top and great ideas toRead More

Advice on Setting up International Storage and Delivery

Advice on Setting up International Storage and Delivery

April 7, 2015 at 9:35 am

If you’re trading internationally then the collection, storage and delivery of your products becomes vitally important. With customers expecting rapid shipping – especially in markets like China where same day delivery is not unusual – you face a requirement to keep some inventory close to your market. Getting your logisticsRead More