TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.


Are Chinese Companies Set to Conquer the West?

January 30, 2015 at 7:59 am

Several notable Chinese companies look set to take their operations increasingly global in 2015. This raises some questions about how far China’s influence will now extend beyond its immediate region. It’s looking as if we are about to witness a period in which Chinese companies increasingly exert their influence inRead More


Challenging Hollywood’s Dominance – Rising Film Industries from Emerging Markets

January 29, 2015 at 2:12 pm

These days Hollywood is very much in third place when it comes to new movie releases. Nigeria’s film industry, christened ‘Nollywood’, produced during its 2008 peak over 2,500 movies in a single year. Nollywood and the wider African film industry has already eclipsed the US film powerhouse of Hollywood in termsRead More


The Disruptive Influence of the Internet on Religion

January 19, 2015 at 9:22 am

The Dalai Lama clocks up an impressive 10 million followers on Twitter: twice as many as the Pope. Religion has embraced internet technology in order to reach, engage and connect with its audience in new ways, bringing religion outside the confines or church or temple and into the pockets ofRead More

Japanese business man

Using Anthropological Models to Inform Working Practices Between Cultures

January 13, 2015 at 12:33 pm

Back in November 2014, we took a look at how various cultural dimensions might influence people’s expectations of web design. We looked at an anthropological model examining how various cultures value elements such as uncertainty avoidance, or how accepting people are of unequal power within a society. The blog post exploredRead More

Will English Be Challenged as the Dominant Web Language?

Will English Be Challenged as the Dominant Web Language?

January 12, 2015 at 9:36 am

Prevailing wisdom states that 70-80% of the web’s content is in English but the linguistic breakdown of the internet is surprisingly hard to verify. Many of the early studies were based on random page sampling, and this method isn’t as valid when massive social media sites such as Facebook canRead More

Rich lady

How Etiquette Is the New Bling for Wealthy Elites in Emerging Markets

December 15, 2014 at 5:01 pm

Etiquette has become a desirable commodity for wealthy consumers in emerging markets, both for themselves and for their children. Large emerging markets such as China and Russia are seeing wealthy consumers signing up enthusiastically for etiquette lessons, wine appreciation lessons and learning ‘elite’ pursuits such as polo and golf. There’sRead More

Video localisation

Best Practice Approaches to Video Localization

December 8, 2014 at 11:00 am

There’s strong argument for incorporating video content into your marketing strategy. It’s thought that video could be up to four times as engaging as static content, and could drive conversion much more quickly. With video a relatively expensive content medium to work in, international brands are often tempted to repurposeRead More

Taiwan Shopping

Beyond Black Friday: The World’s Biggest Shopping Days

November 28, 2014 at 10:37 am

Black Friday is upon us. The 24-hour retail bonanza has become big business, with retailers predicting that today’s sales will be double those of last year. While Black Friday has been successfully exported from the US to the UK, Canada and even Latin America, there are still regions around theRead More


10 Ways SMEs Can Compete With Big Business Globally

November 20, 2014 at 9:36 am

Small businesses don’t have the luxury of huge advertising budgets, large teams of marketers, developers, product managers and sales staff and all the other benefits of scale enjoyed by large multi-national corporations. However, bigger isn’t always better and as the world moves further into the digital age, and consumers requireRead More

Content marketing

What Content Suits a Culture Best?

November 13, 2014 at 5:09 pm

Depending on the region and culture your brand is targeting, there are approaches to content marketing that work and ones that don’t. Below are some examples of content marketing around the world so you can gain an insight into the approaches that might best suit your business. Time travel allowed:Read More