Blog

TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.


Rich lady

How Etiquette Is the New Bling for Wealthy Elites in Emerging Markets

December 15, 2014 at 5:01 pm

Etiquette has become a desirable commodity for wealthy consumers in emerging markets, both for themselves and for their children. Large emerging markets such as China and Russia are seeing wealthy consumers signing up enthusiastically for etiquette lessons, wine appreciation lessons and learning ‘elite’ pursuits such as polo and golf. There’sRead More

Video localisation

Best Practice Approaches to Video Localization

December 8, 2014 at 11:00 am

There’s strong argument for incorporating video content into your marketing strategy. It’s thought that video could be up to four times as engaging as static content, and could drive conversion much more quickly. With video a relatively expensive content medium to work in, international brands are often tempted to repurposeRead More

CMS

CMS Considerations for Multiple Languages

December 1, 2014 at 11:10 am

Localising your website can represent an enormous task both in terms of time, energy and expenditure. Not only do you have to consider the translation of content you have to consider how that translated content will be inserted and managed, which can be particularly tricky depending on the complexity ofRead More

Taiwan Shopping

Beyond Black Friday: The World’s Biggest Shopping Days

November 28, 2014 at 10:37 am

Black Friday is upon us. The 24-hour retail bonanza has become big business, with retailers predicting that today’s sales will be double those of last year. While Black Friday has been successfully exported from the US to the UK, Canada and even Latin America, there are still regions around theRead More

Branding

Retaining Your Brand Identity When Expanding Overseas

November 24, 2014 at 10:44 am

How much can a brand change itself without losing sight of its meaning? Moving your brand overseas into a new market is a challenging task. The brand you’ve worked hard to build in its home market needs to find a new meaning for an audience with a different set ofRead More

Competition

10 Ways SMEs Can Compete With Big Business Globally

November 20, 2014 at 9:37 am

Small businesses don’t have the luxury of huge advertising budgets, large teams of marketers, developers, product managers and sales staff and all the other benefits of scale enjoyed by large multi-national corporations. However, bigger isn’t always better and as the world moves further into the digital age, and consumers requireRead More

Content marketing

What Content Suits a Culture Best?

November 13, 2014 at 5:09 pm

Depending on the region and culture your brand is targeting, there are approaches to content marketing that work and ones that don’t. Below are some examples of content marketing around the world so you can gain an insight into the approaches that might best suit your business. Time travel allowed:Read More

Website design

How Cultural Relativism Affects Web Design

November 11, 2014 at 11:34 am

Theories of cultural anthropology may have some real bearing on how different cultures respond to web design. Anthropologists have suggested that world cultures vary along five consistent dimensions: Power-distance Collectivism versus individualism Femininity versus masculinity Uncertainty avoidance Long- versus short-term orientation What are these cultural dimensions and how do theyRead More

Seasonal marketing overseas

KFC for Christmas: Succeeding at Seasonal Marketing Overseas

October 28, 2014 at 3:17 pm

One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with a local holiday. Seasonal holidays are emotive times, whether it’s a country’s national independence day, saints’ day carnivals, New Year or the mid-autumn festival celebrations in parts of Asia.Read More

International SEO transcreation

9 Ways Transcreation Can Improve Your SEO

October 27, 2014 at 11:04 am

Companies that are serious about expanding into international markets will eventually come to realize that the transcreation of their websites and marketing communications is critical to success in many regions around the world. English is no longer the dominant language of the internet and consumers in countries where English isRead More