TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.

Language fluency

At What Point Do You Become Fluent in a Language?

June 30, 2015 at 9:05 am

A person who speaks another language will often be asked to explain how well they can speak it. “But are you fluent?” they’ll often be asked. It’s a surprisingly tricky question to answer. What does fluency really mean and at what point of language learning can you truly say thatRead More

Disneyland fireworks

How Shanghai Disneyland Fits Disney’s Global Strategy

June 29, 2015 at 9:37 am

When Shanghai Disney Resort opens towards the beginning of 2016, it will represent just the latest move by western companies determined to entertain and profit from China’s new middle classes. Chinese household spending on entertainment and leisure activities rose 56% in just one year between 2010 and 2011 and the riseRead More


The Meaning of a Smile In Different Cultures

June 25, 2015 at 9:57 am

The act of smiling is not as universal in culture as you might think and the amount people smile is culturally-influenced rather than directly related to their level of happiness with life. In some parts of the world, such as in the United States, smiling is much more common than in lessRead More

Super rich

Woes of the Global Super Rich Causing Changes in Behavior

June 22, 2015 at 9:00 am

With Russia’s economy under pressure from reduced oil prices, China’s slowing growth, and Brazil flirting with recession, some of the world’s wealthiest people are having to tighten their diamond-studded belts. There’s evidence that fewer private jets are being purchased, and luxury brands are seeing lower sales to Russian and ChineseRead More

How Language Speed and Density Differs

How Language Speed and Density Differs

June 16, 2015 at 9:24 am

Most people trying to learn a new language will have experienced feelings of intimidation at how quickly native speakers seem to talk. But is this just because non-native speakers need more time to understand what is being said? Not according to recent research, which implies there may actually be someRead More

Tape measure

Size Isn’t Everything: Emerging Rivals to China & India

June 11, 2015 at 9:46 am

Why size and growth rates are not the only factors to consider when exploring new markets. China and India often dominate the conversation about emerging markets but there are other star players of the global economy that are also growing apace. Philippines and Kenya both look set to rival India’s GDPRead More


Even Monkeys Fall from Trees: Every Language Loves an Idiom

June 9, 2015 at 8:00 am

Learning a language would be a great deal simpler if all you had to do was learn the words and grammar. Besides learning their vocabulary, language learners also have to spend a proportion of their study time absorbing the cultural context for communicating with that particular culture. This might includeRead More

Human to human marketing

Forget B2B & B2C – Human to Human is the Future of Marketing

June 8, 2015 at 11:56 am

For years marketers have talked about business-to-business (B2B) and business-to-consumer (B2C) marketing as if these transactions could exist. Communications are produced and received by humans, not organizations, and it is human beings that make decisions about what will be purchased. This human to human (H2H) approach may seem self-evident butRead More

Language learning

Why Are Some Languages Harder to Learn than Others?

June 3, 2015 at 10:20 am

It’s common for people to describe languages as being relatively easier or harder to learn than others. English speakers usually agree that languages such as Hungarian and Mongolian are particularly challenging but often find Spanish relatively easy to pick up. In many cases it’s the degree of similarity between theRead More

Asian social media

Asian Social Media Trends That Could Be Heading Westwards

June 2, 2015 at 11:50 am

It used to be the case that the USA influenced the rest of the world in terms of technology adoption but now Asia is increasingly behind some of the trends being picked up in the States. From the East we have the printing press, tea drinking, lean manufacturing and theRead More

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