Blog

TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.


Localisation

Localization in the TV and Movie Industries

August 11, 2015 at 10:22 am

As is the case with many sectors, the TV and movie industries are becoming increasingly globalized in the modern age. More and more movies and TV series are being submitted for translation, and as the modern consumer expects work to be released in their native language almost simultaneously to its originalRead More

Time in culture

How Different Cultures Handle Time

August 6, 2015 at 8:08 am

Do you value punctuality? Can you multitask? How well do you deal with interruptions? Your approach to these matters may reveal whether you come from a monochronic culture – one that sees time as a linear concept – or a polychronic culture – one that sees time as cyclical. TheRead More

How Volkswagen Became the World’s Largest Car Manufacturer

How Volkswagen Became the World’s Largest Car Manufacturer

July 30, 2015 at 9:08 am

Now the biggest-selling car manufacturer in the world, Volkswagen Group has seen a wealth of success since its uncertain beginnings in inter-war Germany. The brand has endured desperate periods of economic crisis and enjoyed huge accomplishments in times of great prosperity. In any and every situation throughout its lifetime, memorableRead More

Machine

The World’s Powerhouse Languages

July 29, 2015 at 8:00 am

Worldwide, it’s thought up to 1.5 billion people could be learning English. This means that the number of people studying English as a second language dwarfs the number of native speakers. With under 330 million native speakers of English across countries such as the US, UK and former British colonies,Read More

The Connection Between Music and Language

The Connection Between Music and Language

July 24, 2015 at 9:07 am

Music making seems to occur, in some form or another, in all human societies. Although musical behavior varies in sophistication, music itself seems to be universal across all human cultures and plays a key part in rituals of all varieties, and the origins of these practices seem very ancient. There’sRead More

Remote teams

Advice on Managing Remote Teams

July 22, 2015 at 8:30 am

As organizations expand outside of their domestic markets, they will inevitably face challenges with managing remote teams and will have to decide on the best approaches and tools for internal communication. So, how should teams that work remotely make the most of their situation? There’s a story of an 18th-centuryRead More

Programmatic advertising

Insights into Global Programmatic Advertising

July 20, 2015 at 9:50 am

Programmatic advertising brings some big advantages to the international marketer. Buying your ads programmatically (using software and technology rather than manual input) is much more efficient than the human-input methods, which often involved negotiating with ad space suppliers and their intermediaries. It certainly saves time compared to manually inserting the adsRead More

Attribution modelling

Localizing Attribution Models For Global Customers

July 13, 2015 at 12:30 pm

Businesses expanding into different regions around the world are often aware that they need to localize their websites, social media properties and offline marketing material – but many marketers fail to consider the localization of their attribution models. The huge differences in purchasing behavior in different regions around the worldRead More

The Huge Vocabulary of Drugs: Slang Terms for Illicit Substances

The Huge Vocabulary of Drugs: Slang Terms for Illicit Substances

July 10, 2015 at 10:16 am

Recreational drugs are known under a plethora of slang terms that parents and police officers often scramble to keep on top of. Each drug can have a surprisingly long list of aliases in different regions around the world, and these change all the time. Drug slang is so prolific thatRead More

Linguist family tree

The Best Language Infographics & Interactive Tools on the Web

July 7, 2015 at 8:33 am

We’ve come across so many informative infographics and handy interactive tools on the web recently that we felt it was time to share and celebrate them. Here’s a beautiful visual representation of the relative proportions of native speakers of the world’s largest languages. Created for the South China Morning Post,Read More


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