Blog

TranslateMedia’s blog on Translation, Language, International Business and Marketing. We collect news and write in-depth pieces on the translation industry.


Digital transformation

Digital Transformation Across Cultures

September 1, 2015 at 9:07 am

Digital transformation has become somewhat of a buzzword recently. Everyone claims to be doing it? But who’s succeeding? And how are they managing it across different languages and cultures? Digital transformation is a process that organizations engage in to realign their technology and business model in order to more effectivelyRead More

Swearing

The Language of Obscenity

August 27, 2015 at 9:51 am

All societies and all languages have developed their own swear words, taboo words, and curses, and that seems to have been true for all periods of history. Swear words constitute around 0.7% of the words people use in everyday speech – which seems a lot when you consider that it’sRead More

Creative translation

How To Boost Creativity in the Workplace

August 26, 2015 at 10:00 am

Without creativity, businesses risk their products becoming undifferentiated commodities. So how do businesses encourage and nurture creativity? The UK is a world leader when it comes to the creative industries. But globalization has created an environment in which the success of the UK depends on its ability to inspire theRead More

Localisation

Localization in the TV and Movie Industries

August 11, 2015 at 10:22 am

As is the case with many sectors, the TV and movie industries are becoming increasingly globalized in the modern age. More and more movies and TV series are being submitted for translation, and as the modern consumer expects work to be released in their native language almost simultaneously to its originalRead More

Time in culture

How Different Cultures Handle Time

August 6, 2015 at 8:08 am

Do you value punctuality? Can you multitask? How well do you deal with interruptions? Your approach to these matters may reveal whether you come from a monochronic culture – one that sees time as a linear concept – or a polychronic culture – one that sees time as cyclical. TheRead More

How Volkswagen Became the World’s Largest Car Manufacturer

How Volkswagen Became the World’s Largest Car Manufacturer

July 30, 2015 at 9:08 am

Now the biggest-selling car manufacturer in the world, Volkswagen Group has seen a wealth of success since its uncertain beginnings in inter-war Germany. The brand has endured desperate periods of economic crisis and enjoyed huge accomplishments in times of great prosperity. In any and every situation throughout its lifetime, memorableRead More

Machine

The World’s Powerhouse Languages

July 29, 2015 at 8:00 am

Worldwide, it’s thought up to 1.5 billion people could be learning English. This means that the number of people studying English as a second language dwarfs the number of native speakers. With under 330 million native speakers of English across countries such as the US, UK and former British colonies,Read More

The Connection Between Music and Language

The Connection Between Music and Language

July 24, 2015 at 9:07 am

Music making seems to occur, in some form or another, in all human societies. Although musical behavior varies in sophistication, music itself seems to be universal across all human cultures and plays a key part in rituals of all varieties, and the origins of these practices seem very ancient. There’sRead More

Remote teams

Advice on Managing Remote Teams

July 22, 2015 at 8:30 am

As organizations expand outside of their domestic markets, they will inevitably face challenges with managing remote teams and will have to decide on the best approaches and tools for internal communication. So, how should teams that work remotely make the most of their situation? There’s a story of an 18th-centuryRead More

Programmatic advertising

Insights into Global Programmatic Advertising

July 20, 2015 at 9:50 am

Programmatic advertising brings some big advantages to the international marketer. Buying your ads programmatically (using software and technology rather than manual input) is much more efficient than the human-input methods, which often involved negotiating with ad space suppliers and their intermediaries. It certainly saves time compared to manually inserting the adsRead More


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