Blog

TOPPAN Digital Language, already an established LINK Technology partner for 18 months, announced today that it has become a Demandware Premier Partner.

Good brand stories are powerful tools for emotional engagement with audiences: they make brands more memorable, and more likely to be discussed.

The holidays are underway - China had Singles’ Day, the US celebrated Thanksgiving, Black Friday has happened, and now Christmas and New Year are ahead.

Borrowing the credibility of a known marketplace is a good way to introduce your brand to a new audience.

In many places around the world it’s important to exchange pleasantries before getting down to business.

It’s worth challenging the assumption that there’s a perfect correlation between better online regulation and online consumer confidence.

Some new and innovative ways that modern organizations are using to make this time count and stop meetings becoming an obstacle to productivity

Growth hacking isn’t just a way to describe marketing activities in a sexier way. It involves a different set of skills and techniques compared to “regular” marketing.

Social media has evolved a great deal over the years and marketers now have to look beyond likes and shares to deliver real business value and ROI from social media activity.

It’s long been known that Americans don’t tend to be savers – especially compared to other nations such as China where around 30% of household income is saved.

There are many ways in which you can display the languages that your website is available in and the countries the content is intended for. But which way is best?

If you are trying to reach a global audience, physical distance is still a barrier, even in the digital age. Content Delivery Networks can help. Find out how

We’ve teamed up with Smart Insights to help you explain your current use of localization to colleagues and how you aim to develop it.

The ability to acquire language may be an innate human skill – and one that’s fundamental to our entire civilization.

Thanks to a number of factors, including an oil boom in Angola and greater stability in the Ivory Coast, the number of dollar millionaires in the African continent is rising rapidly.

To a US or European audience, Asian web design seems hugely crowded with images, text, distracting gif and Flash animations and a overwhelming mass of icons.

For US brands expanding into the UK, it’s important to change elements of communication such as spelling, grammar and vocabulary. Other elements of tone and style will probably also need to change.

With lots of money invested in sending workers overseas, or recruiting internationally, savvy organisations seek to minimize the turnover of this group.

Reaching a new audience gives brands a new freedom to present themselves, and brands entering a market from overseas can often leverage a certain mystery that comes from being an import.

Here at TOPPAN Digital Language, we take your existing Wordpress website and efficiently localize it in order to engage with a global, multilingual audience.