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Onomatopoeia in Different Languages

Onomatopoeia in Different Languages

Onomatopoeia has a big presence in languages around the world – from English and Spanish to Korean and Japanese.

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Business Benefits of Speaking More Than One Language

Business Benefits of Speaking More Than One Language

English is undoubtedly the language of global business. It is the lingua franca that allows international brands to communicate with people around the world.

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Is Speaking Chinese Good for Business in the United States?

Is Speaking Chinese Good for Business in the United States?

US Census Bureau figures show that the number of Chinese language speakers in the country has increased almost fourfold over the course of the last three decades.

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Are Brands Using Bad Grammar to Get Noticed?

Are Brands Using Bad Grammar to Get Noticed?

Advertisers are increasingly turning to ‘bad’ grammar these days in a bid to sell their products or services.

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The Importance of Food in Language Development

The Importance of Food in Language Development

It’s difficult to overestimate the impact of food on the development of modern languages.

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Localizing Smells: How Different Cultures Perceive Scents

Localizing Smells: How Different Cultures Perceive Scents

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.

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Forget Hindi and English: Hinglish is the Future of Advertising in India

Forget Hindi and English: Hinglish is the Future of Advertising in India

The British have been borrowing Indian words since the earliest days of the Raj - pyjamas, bangle, jodhpurs, look, khaki, bungalow and shampoo are all of Indian origin.

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6 Reasons to Learn a Second Language

6 Reasons to Learn a Second Language

If you've ever thought about learning Spanish, German, French, or another language, there's no time like the present to begin the journey.

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Video Game Localization: Challenges & Pitfalls

Video Game Localization: Challenges & Pitfalls

The worldwide appeal of gaming, with its attendant need for localization, translates into several major new challenges for developers.

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The Rise of the Acronym

The Rise of the Acronym

Acronyms seem to be everywhere and they play an important role in our daily lives. But is it always a good idea to use them in business settings?

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The US Hispanic Market – A Powerful Minority

The US Hispanic Market – A Powerful Minority

To say the Hispanic market in the United States is big would be an understatement. Brands that want to succeed in the USA need to target this lucrative and growing market.

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Going Global With Social Media

Going Global With Social Media

Increased globalization brings opportunities and challenges for businesses launching social media internationally. Luckily, we have some of the best practices to share.

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Language Etiquette Tips for International Business

Language Etiquette Tips for International Business

A business deal can live or die simply because you have overlooked the idiosyncrasies of language in relation to business etiquette.

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3DCart Provides eBay Integration

3DCart Provides eBay Integration

3DCart, the online store builder and ecommerce platform, has provided their customers the ability to sell goods through eBay.

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Translating Content for International Markets

Translating Content for International Markets

Embarking on a global project that requires translation across several markets is a mammoth undertaking. Here are some tips to ensure your translation or localization project is a success.

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Tackling Untranslatable Content

Tackling Untranslatable Content

Translating any language will always feature a degree of interpretation. But are some words untranslatable?

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Why Content Management is More Than Just a CMS

Why Content Management is More Than Just a CMS

A CMS needs to be used in tandem with a robust editorial process in order to increase the likelihood of content marketing success.

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How to Manage Global Translation Teams

How to Manage Global Translation Teams

Emails, videoconferencing, and intranet technology mean many of us work with colleagues not only in different buildings, but in different countries.

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Managing a Translation Mix-Up

Managing a Translation Mix-Up

If you fall foul of a translation gaffe, how best to manage the fall-out? Here are some effective tips…

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Should Kids be Taught How to Code or Learn a Language?

Should Kids be Taught How to Code or Learn a Language?

Joanna Shields, the UK's digital industries ambassador, believes coding should replace French in our schools.

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