03 Nov 2016

Should You Really Write with Translation in Mind?

If you’re writing content that’s going to be translated, should you write it in a way that’s going to be easy to translate? It’s a question that we’re asked frequently, and it’s well worth thinking about if you’re commissioning content […]

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13 Oct 2016

What Next for Athleisure?

Athleisure describes the trend for wearing your workoutwear all day – taking yoga leggings around town, or wearing trainers in the boardroom. But this isn’t about wearing scruffy old jogging bottoms on the school run – athleisure is about wearing […]

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10 Oct 2016

The Korean Brands Succeeding in China

South Korean cultural influence is felt across the wider Asian region. This effect’s known as Hallyu (‘Korean wave’) and it’s especially big in China, where South Korean influence often informs consumer trends. This cultural impact has helped South Korean brands […]

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29 Sep 2016

Africa’s Emerging Fashion Industry

Some of the world’s fastest growing economies are in Africa, and there’s a growing market for both luxury fashion and fashionable mid-market clothing and accessories. A growing middle class has money to spend on clothes and are taking an increasing […]

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26 Sep 2016

What’s Your Company’s Language Strategy?

Communication is an essential part of any organisation. This means that your organisation’s language decisions will be far-reaching, influencing professional competence and daily co-operation and dictating elements of your organisational identity. This is why one of the most important decisions […]

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22 Sep 2016

India’s Gold Rush: A Growing Online Jewellery Market

Online jewellery sales are expected to take off in the next few years. Who are going to be the winners and losers from India’s shift to online jewellery sales? India’s appetite for jewellery is considerable. This $50bn market consumes 1000 […]

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02 Aug 2016

Language Purists Look Away Now: How the Internet Transmits Language Change

It’s inevitable that any language changes over time. New words are created, old ones fall into disuse, and the meanings of words shift Social media has enabled speakers of all languages to interact with a lot of people across a […]

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22 Jul 2016

Turbulent Times in the International Art Market

Asia’s high saving rate is thought to be one of the reasons behind spiralling prices in the international art market. Key pieces by significant artists have been achieving astonishing figures when they reach auction- just this month, several records were […]

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13 Jul 2016

The Rise of the Midult

Marketers and political pundits are fond of identifying new demographic groups and consumer segments on which to focus their attentions. The latest is the Midult – a phrase coined by journalists Emilie McMeekan and Annabel Rivkin to describe a new […]

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05 Jul 2016

International Data Protection Laws Post Brexit

Although the UK electorate has voted for the country to leave the EU, any uncoupling from the EU’s regulatory environment is likely to take considerable time. One of the many issues yet to be agreed is what is going to […]

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