24 Mar 2017

How To Successfully Market Your Mobile Game

Mobile games are now phenomenally popular and gaming apps are the number one category in Apple’s App Store by revenue, engagement and availability. Games such a Pokémon Go and Clash Royale continue to dominate in the UK and US and […]

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23 Mar 2017

Using Artificial Intelligence to Personalise the Customer Journey

Artificial intelligence is one of the latest new technologies that marketers are still figuring out how to play with. AI offers many possibilities for improving the way brands interact with their audiences, and one of the key ones could be […]

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21 Mar 2017

What Technical SEO Should You Be Auditing On Your Website Right Now?

Search engine optimisation is about more than just content. Technical SEO covers everything else: site speed, internal linking, schema markup, and elements of your site such as the sitemap and domain structure. It’s important to get your technical SEO right […]

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17 Mar 2017

How the Travel Industry Uses Customer Data to Improve Customer Loyalty

It’s safe to say that technology has disrupted the travel industry. Travel agents are no longer siloed to bricks-and-mortar stores and international airports have a strong digital focus when engaging with travellers. Advances in technology and high-speed internet allow travellers […]

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16 Mar 2017

Is Marketing Really Getting Easier?

It’s looking as if 2017 could be the first year that marketers jobs won’t get more complex. There’s evidence that consolidation trends are beginning to make digital marketing less siloed, and possibly making the marketer’s job slightly less complex. Competitive […]

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14 Mar 2017

How China Has Influenced the Rising Trend in Cross-Border eCommerce

There’s a rising trend in cross-border e-commerce: and China is behind a lot of the growth. Over the next 3 years, Retail Week expects cross-border eCommerce to increase twice as fast as domestic eCommerce. Global cross-border spending could more than […]

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10 Mar 2017

The Current State of Mobile Banking and Online Payments

Using mobile apps developed by high street banks has become the leading way customers manage their everyday finances. This cultural shift has led to mobile banking eclipsing desktop internet as well as local branch visits. After a number of years […]

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09 Mar 2017

Benchmarking: A Best-Practice for Improving Your Marketing Performance

When you’re immersed in your business’s marketing dashboard it’s easy to overlook the external perspective. One of the most important factors that you can include in your monitoring activities is a view of what’s going on in the wider world. […]

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07 Mar 2017

Working with Full Stack Marketers

‘Full stack’ is usually a term applied to developers that can code both front and back ends of a project. It’s a term that’s increasingly being used to describe that rare breed of marketers that’s able to deliver across the […]

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03 Mar 2017

How To Talk To Xennials: Generational Change In Youth Marketing

Marketers have a tendency to lump huge numbers of consumers into demographic groups that are too broad to be very revealing. Lumping two decades worth of birthdates together to create generations such as the Millennials and Centennials ignores the very […]

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