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Why Consumers Are Ready for Social Commerce

Why Consumers Are Ready for Social Commerce

Do you remember Blippy? The short-lived app promised to kickstart social eCommerce by sharing your purchase behaviour to your social media profile.

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Political Marketing: Why Winding Trump Up Can Make Surprisingly Good Business Sense

Political Marketing: Why Winding Trump Up Can Make Surprisingly Good Business Sense

In electing Donald Trump to the presidency, the US has entered a new era of political involvement in business. Trump has a habit of speaking his mind.

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How the Beauty Industry is Winning in Ecommerce

How the Beauty Industry is Winning in Ecommerce

In recent years we’ve seen the beauty industry successfully navigate the eCommerce gauntlet of technological innovations and changes in consumer behaviour.

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Why F-commerce is So Hard to Crack

Why F-commerce is So Hard to Crack

With a huge chunk of the world’s population actively using Facebook, bringing eCommerce onto the site seems an obvious win for both brands and Facebook itself.

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Is the FinTech Bubble About to Burst?

Is the FinTech Bubble About to Burst?

The past few years have seen FinTech emerge as a major start-up sector, with huge injections of cash into emerging businesses creating financial innovations

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The Power of the Micro-Influencer

The Power of the Micro-Influencer

To survive in the modern world, most people erect an 'attention barrier' to protect themselves from the ceaseless influx of brand messaging.

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How To Successfully Market Your Mobile Game

How To Successfully Market Your Mobile Game

Mobile games are now phenomenally popular and gaming apps are the number one category in Apple’s App Store by revenue, engagement and availability.

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Using Artificial Intelligence to Personalise the Customer Journey

Using Artificial Intelligence to Personalise the Customer Journey

Artificial intelligence is one of the latest new technologies that marketers are still figuring out how to play with

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What Technical SEO Should You Be Auditing On Your Website Right Now?

What Technical SEO Should You Be Auditing On Your Website Right Now?

Search engine optimisation is about more than just content. Technical SEO covers everything else: site speed, internal linking, schema markup to name a few.

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How the Travel Industry Uses Customer Data to Improve Customer Loyalty

How the Travel Industry Uses Customer Data to Improve Customer Loyalty

It's safe to say that technology has disrupted the travel industry. Travel agents are no longer siloed to bricks-and-mortar stores and international airports have a strong digital focus when engaging with travellers.

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Is Marketing Really Getting Easier?

Is Marketing Really Getting Easier?

It’s looking as if 2017 could be the first year that marketers jobs won’t get more complex. Competitive forces are driving platforms to offer a better user experience

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How China Has Influenced the Rising Trend in Cross-Border eCommerce

How China Has Influenced the Rising Trend in Cross-Border eCommerce

There’s a rising trend in cross-border e-commerce: and China is behind a lot of the growth. Over the next 3 years, Retail Week expects cross-border eCommerce to increase twice as fast as domestic eCommerce.

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The Current State of Mobile Banking and Online Payments

The Current State of Mobile Banking and Online Payments

Using mobile apps developed by high street banks has become the leading way customers manage their everyday finances and is the future of banking.

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Benchmarking: A Best-Practice for Improving Your Marketing Performance

Benchmarking: A Best-Practice for Improving Your Marketing Performance

When you’re immersed in your business’s marketing dashboard it’s easy to overlook the external perspective.

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Working with Full Stack Marketers

Working with Full Stack Marketers

‘Full stack’ is usually a term applied to developers that can code both front and back ends of a project.

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How To Talk To Xennials: Generational Change In Youth Marketing

How To Talk To Xennials: Generational Change In Youth Marketing

Marketers have a tendency to lump huge numbers of consumers into demographic groups that are too broad to be very revealing.

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Beyond Banking: How Blockchain Technology Could Disrupt a Surprisingly Large Number of Industries

Beyond Banking: How Blockchain Technology Could Disrupt a Surprisingly Large Number of Industries

Blockchain technology essentially enables you to create a permanent, unchangeable ledger of transactions and save it in a distributed database.

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The Origin of Language: Why it isn’t as Straightforward as you Might Think

The Origin of Language: Why it isn’t as Straightforward as you Might Think

Questions about the origin of human language are so controversial that when the Paris Linguistic Society was founded in 1866, discussion of the topic was banned.

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How eCommerce Companies Can Increase Their Mobile Conversion Rates

How eCommerce Companies Can Increase Their Mobile Conversion Rates

The bad news for online retailers is that conversion rates are consistently lower when users are on a mobile compared to when they’re using desktop.

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How Different Cultures Value the Spoken vs. the Written Word

How Different Cultures Value the Spoken vs. the Written Word

Communication can essentially be divided into two categories: the written and spoken word. The balance depends on the individual culture.

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