02 Dec 2016

The Surprising Cost of Learning a New Language

One aspect of language learning that’s often overlooked is the sheer cost of acquiring fluency. With languages varying widely in terms of the amount of time it takes to achieve full competency, the cost of study can be very different […]

Read More
 
25 Nov 2016

Should Luxury Brands Get Involved in Cyber Monday?

Discounting compromises exclusivity. That’s why it’s difficult for luxury brands to decide how to participate in seasonal sales events such as Cyber Monday. It’s common for retailers to lure customers with tempting offers at this time of the year in […]

Read More
 
23 Nov 2016

The State of eCommerce Localisation 2016 Report

Practicology & TranslateMedia release research identifying localisation opportunities for global online retailers. “The retail industry is still in the early stages of defining strategies for localisation.” Cross-border eCommerce has always been a major challenge for brands and retailers. This report […]

Read More
 
21 Nov 2016

Things We Can All Learn from the Travel Industry

The travel industry has long been at the forefront of technology adoption. Some of the most successful businesses to survive the dotcom bubble of the early 2000s were travel companies – notably Expedia, lastminute.com and priceline.com – all of which […]

Read More
 
18 Nov 2016

Tools to Help You Build a Business Case for Going Global

Sometimes businesses hold back their own expansion. This can happen for a number of reasons, such as complacency, fear, and lack of understanding of the possibilities. If you’re trying to build a business case for going global, there are a […]

Read More
 
17 Nov 2016

Is Black Friday Actually Profitable for Retailers?

Each year the Black Friday shopping event dominates the news and breaks new sales records. But does this annual consumer frenzy really benefit retailers? With savvy shoppers expecting huge discounts, and retailers facing massive logistical challenges for fulfilling orders, is […]

Read More
 
15 Nov 2016

Quality Standards in Translation

It’s difficult to assess the quality of translated material – after all – you’re probably bringing in a translator because you don’t speak the target language. Some translation agencies offer quality management standard certifications that establish a framework for how […]

Read More
 
14 Nov 2016

Are You Addressing Your Audience Correctly?

One of the challenges of localisation is knowing how to address your audience. Many cultures have specific linguistic rules on how you speak to people and whether you can use formal or informal phrasing in different situations. There’s an additional […]

Read More
 
08 Nov 2016

Why Branding is Critical to Singles’ Day

It’s the retail event that seemingly came out of nowhere: a day that encourages China’s singletons to buy themselves something nice. On 11/11 – a date selected because it contains the most number ones representing a lone individual – Chinese retailers […]

Read More
 
31 Oct 2016

A Look at India’s Startup Scene

It’s thought that India has the world’s third largest start-up scene, beaten only by the US and UK in terms of the number of ventures. After a frenzied 2015 with many overhyped and overpriced investments, the market seems to be […]

Read More
 
 

Sign up to our newsletter

Get our blog articles straight to your inbox.