20 Oct 2016

Fast Fashion Begins to Impact the Jewellery Industry

The trend towards ‘fast fashion’ seen in the clothing industry is increasingly evident in the world of jewellery. Changes in technology and the growth of ecommerce means that trends seen on the catwalk and on celebrities are now being fast […]

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18 Oct 2016

Portmanteau and Compound Words: Ways to Plug Gaps in a Language

A portmanteau is a linguistic blend that occurs when the sounds, spellings and meanings of two words are combined to make a new one. In a typical portmanteau, the two words chosen relate to the new item or concept that […]

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17 Oct 2016

How Zara is Tackling India and China

Zara has been described as “possibly the most innovative and devastating retailer in the world”. Spanish clothes retailer Zara is a huge global phenomenon and it seems to have bold ambitions to grow in the major emerging markets of India and […]

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05 Oct 2016

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behaviour in order to increase sales. It’s thought consumer retail spending could reach nearly $27 trillion next year, thanks to rising population and […]

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15 Sep 2016

How Automotive Manufacturers Localise For Emerging Market Consumers

The automobile market is a pretty crowded place – but emerging markets are offering a new battle ground for major automotive brands to compete. Car brands can leverage local manufacturing to reduce costs in these new markets. This is helping […]

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14 Sep 2016

CNN’s Adventures in Africa

US-based cable and news broadcaster CNN is constantly on the lookout for ways to engage new audiences. The broadcaster’s been experimenting on Snapchat as it seeks out the notoriously hard-to-reach Centennial generation. Now CNN is venturing into the African continent […]

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05 Sep 2016

China’s New Rules on Internet Advertising

Almost overnight, China has gone from one of the least regulated to one of the world’s most regulated markets for online advertising. The new approach has repercussions for any brand that’s currently advertising on the PRC’s media landscape. It’s also […]

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01 Sep 2016

Digital Marketing Trends in the Legal Sector

The way that businesses and individuals seek out information on the most suitable providers of legal services for their needs has changed dramatically in the last few years. A 2012 study by The Research Intelligence Group found 76% of 4,000 […]

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30 Aug 2016

Technology for the Legal Services Sector

The legal industry is now at the forefront of adoption of technologies that will not only help them grow but also better manage their reputations in an increasingly connected world. Technologies that are helping legal firms perform better on a […]

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