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How Brands Can Use Language Sensitivities to Navigate Gender Identity and Connect With Younger Consumers

How Brands Can Use Language Sensitivities to Navigate Gender Identity and Connect With Younger Consumers

Younger generations are much more open minded on gender-related issues compared to old ones. Some brands are choosing to reflect open concepts of gender identity

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How Neuroscience Could Transform the Effectiveness of Digital Ads

How Neuroscience Could Transform the Effectiveness of Digital Ads

Marketers have been pondering the mystery of what drives consumer behaviour since the dawn of commerce. Neuroscience may have the answer.

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How Will Artificial Intelligence Affect Language

How Will Artificial Intelligence Affect Language

Artificial intelligence (AI) is helping us organise our lives, via virtual PAs such as Siri, and it’ll soon be driving us around.

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What Legal Teams Need to do to Respond to Cyber Risk More Effectively

What Legal Teams Need to do to Respond to Cyber Risk More Effectively

Cybersecurity concerns are pertinent to all industries and sectors, but law firms represent a particular target for cyber security breaches.

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The Surprising Trends Behind Sales From Social Media Platforms

The Surprising Trends Behind Sales From Social Media Platforms

A few years ago, eCommerce platform Shopify released some interesting stats that indicated which were the best social media sites for generating sales.

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Artificial Intelligence: The Next Frontier in Travel

Artificial Intelligence: The Next Frontier in Travel

The days of making the trip to a travel agent to sit at a desk and go through booking options have all but disappeared for holidaymakers.

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Why Consumers Are Ready for Social Commerce

Why Consumers Are Ready for Social Commerce

Do you remember Blippy? The short-lived app promised to kickstart social eCommerce by sharing your purchase behaviour to your social media profile.

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Political Marketing: Why Winding Trump Up Can Make Surprisingly Good Business Sense

Political Marketing: Why Winding Trump Up Can Make Surprisingly Good Business Sense

In electing Donald Trump to the presidency, the US has entered a new era of political involvement in business. Trump has a habit of speaking his mind.

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How the Beauty Industry is Winning in Ecommerce

How the Beauty Industry is Winning in Ecommerce

In recent years we’ve seen the beauty industry successfully navigate the eCommerce gauntlet of technological innovations and changes in consumer behaviour.

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Why F-commerce is So Hard to Crack

Why F-commerce is So Hard to Crack

With a huge chunk of the world’s population actively using Facebook, bringing eCommerce onto the site seems an obvious win for both brands and Facebook itself.

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Is the FinTech Bubble About to Burst?

Is the FinTech Bubble About to Burst?

The past few years have seen FinTech emerge as a major start-up sector, with huge injections of cash into emerging businesses creating financial innovations

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The Power of the Micro-Influencer

The Power of the Micro-Influencer

To survive in the modern world, most people erect an 'attention barrier' to protect themselves from the ceaseless influx of brand messaging.

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How to Successfully Market Your Mobile Game

How to Successfully Market Your Mobile Game

Mobile games are now phenomenally popular and gaming apps are the number one category in Apple’s App Store by revenue, engagement and availability.

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Using Artificial Intelligence to Personalise the Customer Journey

Using Artificial Intelligence to Personalise the Customer Journey

Artificial intelligence is one of the latest new technologies that marketers are still figuring out how to play with

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What Technical SEO Should You Be Auditing On Your Website Right Now?

What Technical SEO Should You Be Auditing On Your Website Right Now?

Search engine optimisation is about more than just content. Technical SEO covers everything else: site speed, internal linking, schema markup to name a few.

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How the Travel Industry Uses Customer Data to Improve Customer Loyalty

How the Travel Industry Uses Customer Data to Improve Customer Loyalty

It's safe to say that technology has disrupted the travel industry. Travel agents are no longer siloed to bricks-and-mortar stores and international airports have a strong digital focus when engaging with travellers.

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Is Marketing Really Getting Easier?

Is Marketing Really Getting Easier?

It’s looking as if 2017 could be the first year that marketers jobs won’t get more complex. Competitive forces are driving platforms to offer a better user experience

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How China Has Influenced the Rising Trend in Cross-Border eCommerce

How China Has Influenced the Rising Trend in Cross-Border eCommerce

There’s a rising trend in cross-border e-commerce: and China is behind a lot of the growth. Over the next 3 years, Retail Week expects cross-border eCommerce to increase twice as fast as domestic eCommerce.

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The Current State of Mobile Banking and Online Payments

The Current State of Mobile Banking and Online Payments

Using mobile apps developed by high street banks has become the leading way customers manage their everyday finances and is the future of banking.

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Benchmarking: A Best-Practice for Improving Your Marketing Performance

Benchmarking: A Best-Practice for Improving Your Marketing Performance

When you’re immersed in your business’s marketing dashboard it’s easy to overlook the external perspective.

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