10 Feb 2017

China’s Passion for QR Codes

QR codes are considered dead and buried in the UK but they’re alive and well in Asia. First created in Japan in the mid-nineties, QR codes first seemed a great way to connect the offline and online worlds – it’s […]

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25 Jan 2017

Meet the Mobile Technology Helping to Connect India

The Indian smartphone market has consistently been growing over the last five years. Notably, budget smartphones are considered more favourable in the region. These economical devices are proving stiff competition to rivals smartphone leaders like Apple, Sony and Samsung. The […]

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09 Jan 2017

Mandarin’s Problem of Character Amnesia

They call it tibiwangzi: the problem of native Chinese speakers forgetting how to write their own language. Although it’s hard to understand if you’re from a Latin alphabet background, character amnesia is a very real and widespread phenomenon in Chinese […]

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28 Nov 2016

The Technology Behind Fortune Global 500 Companies

It’s safe to say that technology is shifting the way large organisations market their brands. Companies with traditional and well-honoured principles have had to slowly navigate their way into the online arena in a more strategic way – ensuring that […]

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11 Nov 2016

The Importance of Innovation in Retail

The rise of smartphones and the tech-savvy consumer means we’re increasingly seeing a world where people are more connected than ever before. Globally, 51.4% of people using the internet are doing so via mobile according to the web statistics site […]

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08 Nov 2016

Why Branding is Critical to Singles’ Day

It’s the retail event that seemingly came out of nowhere: a day that encourages China’s singletons to buy themselves something nice. On 11/11 – a date selected because it contains the most number ones representing a lone individual – Chinese retailers […]

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31 Oct 2016

A Look at India’s Startup Scene

It’s thought that India has the world’s third largest start-up scene, beaten only by the US and UK in terms of the number of ventures. After a frenzied 2015 with many overhyped and overpriced investments, the market seems to be […]

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26 Oct 2016

How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes. Sites such as Chic by Choice, The Black Tux, Borrowing Magnolia and Mine […]

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16 Oct 2016

Diversity Marketing: Who’s Doing It?

Diversity marketing isn’t about political correctness, it’s about the bottom line. So, which companies are doing it and are they doing it well? Diversity marketing (or in-culture marketing) is an approach that recognises the influence of cultural programming, suggesting that different […]

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13 Oct 2016

What Next for Athleisure?

Athleisure describes the trend for wearing your workoutwear all day – taking yoga leggings around town, or wearing trainers in the boardroom. But this isn’t about wearing scruffy old jogging bottoms on the school run – athleisure is about wearing […]

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