28 Nov 2016

The Technology Behind Fortune Global 500 Companies

It’s safe to say that technology is shifting the way large organisations market their brands. Companies with traditional and well-honoured principles have had to slowly navigate their way into the online arena in a more strategic way – ensuring that […]

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11 Nov 2016

The Importance of Innovation in Retail

The rise of smartphones and the tech-savvy consumer means we’re increasingly seeing a world where people are more connected than ever before. Globally, 51.4% of people using the internet are doing so via mobile according to the web statistics site […]

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08 Nov 2016

Why Branding is Critical to Singles’ Day

It’s the retail event that seemingly came out of nowhere: a day that encourages China’s singletons to buy themselves something nice. On 11/11 – a date selected because it contains the most number ones representing a lone individual – Chinese retailers […]

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31 Oct 2016

A Look at India’s Startup Scene

It’s thought that India has the world’s third largest start-up scene, beaten only by the US and UK in terms of the number of ventures. After a frenzied 2015 with many overhyped and overpriced investments, the market seems to be […]

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26 Oct 2016

How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes. Sites such as Chic by Choice, The Black Tux, Borrowing Magnolia and Mine […]

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16 Oct 2016

Diversity Marketing: Who’s Doing It?

Diversity marketing isn’t about political correctness, it’s about the bottom line. So, which companies are doing it and are they doing it well? Diversity marketing (or in-culture marketing) is an approach that recognises the influence of cultural programming, suggesting that different […]

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13 Oct 2016

What Next for Athleisure?

Athleisure describes the trend for wearing your workoutwear all day – taking yoga leggings around town, or wearing trainers in the boardroom. But this isn’t about wearing scruffy old jogging bottoms on the school run – athleisure is about wearing […]

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10 Oct 2016

The Korean Brands Succeeding in China

South Korean cultural influence is felt across the wider Asian region. This effect’s known as Hallyu (‘Korean wave’) and it’s especially big in China, where South Korean influence often informs consumer trends. This cultural impact has helped South Korean brands […]

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03 Oct 2016

The Rise of Dark Social & What It Means for Your Business

So-called ‘dark social’ describes the social sharing of content that occurs outside of what can be tracked by web analytics software. This stops you from gaining a true picture of how your content is being used and as a consequence […]

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05 Sep 2016

China’s New Rules on Internet Advertising

Almost overnight, China has gone from one of the least regulated to one of the world’s most regulated markets for online advertising. The new approach has repercussions for any brand that’s currently advertising on the PRC’s media landscape. It’s also […]

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