Blog

Why Branding is Critical to Singles’ Day

Why Branding is Critical to Singles’ Day

On 11/11, Chinese retailers enjoy a shopping bonanza, with sales in the first few minutes often exceeding those of the entire 24 hours of Black Friday.

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China’s Passion for QR Codes

China’s Passion for QR Codes

QR codes are considered dead and buried in the UK but they’re alive and well in Asia. You’d see the distinct squares on leaflets, billboards and magazines.

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The Technology Behind Fortune Global 500 Companies

The Technology Behind Fortune Global 500 Companies

We've analysed the websites of companies in the Global Fortune 500 to investigate which technologies are being used to power their online presence.

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The Importance of Innovation in Retail

The Importance of Innovation in Retail

The rise of smartphones and the tech-savvy consumer means we’re increasingly seeing a world where people are more connected than ever before.

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A Look at India’s Startup Scene

A Look at India’s Startup Scene

It’s thought that India has the world’s third largest start-up scene, beaten only by the US and UK in terms of the number of ventures.

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How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes.

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Diversity Marketing: Who’s Doing It?

Diversity Marketing: Who’s Doing It?

Diversity marketing recognises the influence of cultural programming, or how various communication methods reach more people than a one-size-fits-all approach.

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What Next for Athleisure?

What Next for Athleisure?

Athleisure clothing is high-performance, luxurious workout wear that’s socially acceptable enough to wear even when you aren’t training. Is it a fad?

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The Korean Brands Succeeding in China

The Korean Brands Succeeding in China

Several clothing chains from Korea have conquered the Chinese apparel market and other South Korean brands have seen strong growth. Here are some examples

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The Rise of Dark Social & What It Means for Your Business

The Rise of Dark Social & What It Means for Your Business

So-called 'dark social' describes the social sharing of content that occurs outside of what can be tracked by web analytics software.

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Marketing Cosmetics to Asian Consumers

Marketing Cosmetics to Asian Consumers

Chinese audiences are less cynical than Western ones, and believe that the standards of appearance shown in adverts are actually attainable.

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China’s New Rules on Internet Advertising

China’s New Rules on Internet Advertising

Almost overnight, China has gone from one of the least regulated to one of the world’s most regulated markets for online advertising.

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The Future of Chinese Fashion

The Future of Chinese Fashion

China’s demand for fashion and accessories is expected to continue to expand and become increasingly sophisticated in the future.

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Turbulent Times in the International Art Market

Turbulent Times in the International Art Market

Art may be a turbulent and unregulated vehicle for investment but Asia’s high savings rates mean there’s a global lack of places to park that money.

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A Look at India’s Amazing Linguistic Diversity

A Look at India’s Amazing Linguistic Diversity

India may be a big country but it still packs in an astonishing array of languages. Over 1600 languages are thought to be spoken in the subcontinent

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Fashion’s Counterfeiting Problem

Fashion’s Counterfeiting Problem

For criminals, counterfeiting is arguably a more attractive prospect than narcotics. It’s more profitable, and there’s less risk of being caught.

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China Loves Wine & International Entrepreneurs Love China

China Loves Wine & International Entrepreneurs Love China

Although Chinese wine drinkers remain a small minority, they have having a big effect on international wine trades.

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How Language Provides Insights into Culture

How Language Provides Insights into Culture

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Social Collaboration: An Emerging Trend in eCommerce

Social Collaboration: An Emerging Trend in eCommerce

It’s looking likely that online shopping is going to become more collaborative in the West as well as the East.

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Opportunities and Costs of an Ageing Global Population

Opportunities and Costs of an Ageing Global Population

Many world economies are seeing demographic changes that are likely to impact on their economic futures.

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