Blog

CNN’s Adventures in Africa

CNN’s Adventures in Africa

How CNN is using English-language content for audiences in Nigeria as a launchpad into Africa.

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Building Exceptional Fashion Technology Platforms

Building Exceptional Fashion Technology Platforms

Technology in fashion has now gone beyond mere novelty and is now a significant differentiator and major driver of brand-consumer interactions. 

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Storytelling Your Brand to an International Audience

Storytelling Your Brand to an International Audience

Good brand stories are powerful tools for emotional engagement with audiences: they make brands more memorable, and more likely to be discussed.

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Insights into Theories of Language Acquisition

Insights into Theories of Language Acquisition

The ability to acquire language may be an innate human skill – and one that’s fundamental to our entire civilisation.

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The Death of the Accent & Its Impact on Search

The Death of the Accent & Its Impact on Search

Spanish users are starting to replace “qué” (what) with “q,” and “más” (more) is often reduced to a simple “+.” So how does this affect search marketing?

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Digital Natives and the Future of Online Retail

Digital Natives and the Future of Online Retail

Digital natives are accustomed to online shopping, mobile phones and ubiquitous broadband; all of which impacts on their behaviour as consumers.

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Insights into Global Programmatic Advertising

Insights into Global Programmatic Advertising

Buying ads through software and technology is more efficient than human-input methods, which involve negotiating with ad space suppliers and intermediaries.

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How Big Brands Use Ethnography for In-depth Customer Insight

How Big Brands Use Ethnography for In-depth Customer Insight

Ethnography is the study of describing the social life of humans. Ethnographic studies aim to produce a detailed description of everyday life.

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The Worst Food Mash-ups in History

The Worst Food Mash-ups in History

Behind many terrifying food combinations lies the story of a brand seeking relevance in a local market.

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Colour and Culture: Similarities and Differences

Colour and Culture: Similarities and Differences

Different cultures make their own associations with colour. But don’t be fooled into thinking colours are perceived completely differently in every culture.

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Retaining Your Brand Identity When Expanding Overseas

Retaining Your Brand Identity When Expanding Overseas

How much can a brand change itself without losing sight of its meaning?

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What Content Suits a Culture Best?

What Content Suits a Culture Best?

Depending on the region and culture your brand is targeting, there are approaches to content marketing that work and ones that don't.

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Is Robo-Journalism the Future of News Publishing?

Is Robo-Journalism the Future of News Publishing?

‘Robo-journalism’ is becoming more and more prevalent in newsrooms and among publishers all over the world. Should journalists be worried?

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Should Brands Get ‘Down With da Kids’?

Should Brands Get ‘Down With da Kids’?

One of the greatest challenges for brands these days is connecting with the younger generation. But should they use slang to do so?

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Multilingual Content Creation 101

Multilingual Content Creation 101

What are the best approaches to creating a multilingual website or advertising campaign?

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Learning to COPE with Your Content Marketing

Learning to COPE with Your Content Marketing

COPE stands for Create Once, Publish Everywhere. The pace of change in digital media is so fast that today's technology can soon become yesterday's news....

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21 Elements of International Marketing

21 Elements of International Marketing

Expanding your business abroad is a major undertaking, even for the most experienced entrepreneurs and marketing professionals....

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Top 3 Digital Trends for 2014

Top 3 Digital Trends for 2014

Digital is changing today’s business model as a near-dizzying number of technologies create new ways for companies to generate revenue and value.

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Localisation and Creativity: How to improve your Transcreation skills.

Localisation and Creativity: How to improve your Transcreation skills.

Creative translation, or transcreation, is the art of adapting and recreating original content in order to appeal to your target audience.

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