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TranslateMedia Sponsors Drapers Digital Festival 2019

TranslateMedia Sponsors Drapers Digital Festival 2019

The digital revolution continues to have an unprecedented impact on the fashion industry and the Drapers Digital Festival provides an excellent opportunity to hear from pioneers of the digital economy, leading fashion retailers and tech giants about what’s driving transformation in the industry and how to stay ahead of the game.

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Optimising Your Content to Capture Customers at Peak Purchase Intent

Optimising Your Content to Capture Customers at Peak Purchase Intent

Writing content that matches customer search intent and persuades them to click through to your site is challenging but worth the effort.

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How to Work Around China’s New Ecommerce Rules

How to Work Around China’s New Ecommerce Rules

The latest move by China’s regulators obliges online retailers to do more to fight against online vendor fraud. How will the new eCommerce rules affect you?

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How The Red Book Has Been a Roaring Success for China’s Overseas Shoppers

How The Red Book Has Been a Roaring Success for China’s Overseas Shoppers

China’s digital platforms are acing social commerce Western social media can only dream of. Xiaohongshu (Little Red Book) is just another prime example.

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Niche Product Optimisation for Ecommerce Retailers

Niche Product Optimisation for Ecommerce Retailers

Niche products appeal only to specific customers with particular tastes or preferences. How can you optimise your site to reach these customers?

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Understanding the Opportunities of China’s Ecommerce Special Trade Zones

Understanding the Opportunities of China’s Ecommerce Special Trade Zones

Three years ago, a solution was launched that could facilitate the burgeoning cross-border eCommerce scene: experimental eCommerce “special trade” zones.

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Tips on Reducing Friction in Your Payment Process

Tips on Reducing Friction in Your Payment Process

The payment process can be the most challenging part of your eCommerce site to optimise. But conversion rates can be improved by a number of small tweaks.

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Is the End Finally in Sight for India’s Cash-on-delivery Habit?

Is the End Finally in Sight for India’s Cash-on-delivery Habit?

Cash-on-delivery maybe convienient for Indian consumers but there's evidence to suggest that this popular payment method could be on its last legs.

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Why Minority Languages Are a Key Part of Driving Online Sales

Why Minority Languages Are a Key Part of Driving Online Sales

Minority languages Language plays a key role in garnering more customers to your website as the number of these minority language speakers increase.

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Why India’s Interest in Cross-border Shopping is Skyrocketing

Why India’s Interest in Cross-border Shopping is Skyrocketing

There's a surge in cross-boarder eCommerce in India with half of cross-border shopping done on US-based sites. The rest is split between the UK and China.

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How the EU’s New Geo-blocking Rules Will Affect Your Business

How the EU’s New Geo-blocking Rules Will Affect Your Business

The GDPR is already having an impact on EU web users using non-EU websites. But the new EU geo-blocking regulation affecting online businesses is different.

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Why Consumers in Smaller Countries Are Most Interested in Cross-border Shopping

Why Consumers in Smaller Countries Are Most Interested in Cross-border Shopping

Although China and the US are the dominant destinations for cross-border shopping, it's smaller countries that are eager to purchase goods from abroad.

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Why Customers’ Post-purchase Experience is Critical to Your Business

Why Customers’ Post-purchase Experience is Critical to Your Business

Post-purchase activity is vital to a customers' experience of your brand and can also determine whether they’ll choose your products or services again.

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Is Your Website Ready for International Shipping?

Is Your Website Ready for International Shipping?

If you’re offering international shipping on your website or building a dedicated online store for overseas customers, you must ensure your site is ready.

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Why Varying Prices Are the New Norm in Commerce

Why Varying Prices Are the New Norm in Commerce

Canny companies use data and their ability to track visitors to determine the optimum price to charge at any point in time. Is varying prices the new norm?

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WeChat Search and What it Tells us About Chinese Commerce

WeChat Search and What it Tells us About Chinese Commerce

Baidu dominates the Chinese market. But when the popular WeChat messaging app introduced its own search tool, it was clear this was going to be a disruptor.

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How to Optimise Your Ecommerce Site for Google’s ‘EAT’ Scoring System

How to Optimise Your Ecommerce Site for Google’s ‘EAT’ Scoring System

Google has revised its scoring system which places new emphasis on your content’s expertise, authority and trustworthiness – hence the nickname ‘EAT score’.

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Is This the Magic Formula That Can Turn Around Abandoned Baskets?

Is This the Magic Formula That Can Turn Around Abandoned Baskets?

It’s the greatest mystery of online retail – why do consumers abandon their baskets and what, if anything, can retailers do about abandoned baskets?

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How Google Trends Can Help You Understand New Markets

How Google Trends Can Help You Understand New Markets

If you’re working in local market languages, Google Trends can help you understand the vocabulary local audiences use to search for products or services.

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How Artificial Intelligence Will Revolutionise Global Retail

How Artificial Intelligence Will Revolutionise Global Retail

Responsive retail allows retailers to connect data to their products in ways never seen before in order to better serve their customers.

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