Blog

Should Luxury Brands Get Involved in Cyber Monday?

Should Luxury Brands Get Involved in Cyber Monday?

It’s generally a very short-term strategy for a luxury brand to offer any kind of price reduction even during in prime shopping days .

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Is Black Friday Actually Profitable for Retailers?

Is Black Friday Actually Profitable for Retailers?

Every the Black Friday shopping event dominates the news and breaks new sales records. But does this annual consumer frenzy really benefit retailers?

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How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes.

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Fast Fashion Begins to Impact the Jewellery Industry

Fast Fashion Begins to Impact the Jewellery Industry

The trend towards ‘fast fashion’ seen in the clothing industry is increasingly evident in the world of jewellery.

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How Zara is Tackling India and China

How Zara is Tackling India and China

Zara has been described as “the most innovative and devastating retailer in the world”. How is it managing its international expansion into India & China?

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What Next for Athleisure?

What Next for Athleisure?

Athleisure clothing is high-performance, luxurious workout wear that’s socially acceptable enough to wear even when you aren’t training. Is it a fad?

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The Korean Brands Succeeding in China

The Korean Brands Succeeding in China

Several clothing chains from Korea have conquered the Chinese apparel market and other South Korean brands have seen strong growth. Here are some examples

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Marketing Cosmetics to Asian Consumers

Marketing Cosmetics to Asian Consumers

Chinese audiences are less cynical than Western ones, and believe that the standards of appearance shown in adverts are actually attainable.

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The Future of Chinese Fashion

The Future of Chinese Fashion

China’s demand for fashion and accessories is expected to continue to expand and become increasingly sophisticated in the future.

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What Millennials and Centennials Can Teach Fashion Brands

What Millennials and Centennials Can Teach Fashion Brands

The generation known as Millennials are now highly influential, representing a high purchasing power worldwide.

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Fashion’s Counterfeiting Problem

Fashion’s Counterfeiting Problem

For criminals, counterfeiting is arguably a more attractive prospect than narcotics. It’s more profitable, and there’s less risk of being caught.

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Buying into Brand Britain: Global Opportunities for UK Exporters

Buying into Brand Britain: Global Opportunities for UK Exporters

British goods are not only considered to be desirable across much of the world but the ‘made in Britain’ label also commands a premium in many markets.

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Building Exceptional Fashion Technology Platforms

Building Exceptional Fashion Technology Platforms

Technology in fashion has now gone beyond mere novelty and is now a significant differentiator and major driver of brand-consumer interactions. 

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Join Us at Fashion Without Borders

Join Us at Fashion Without Borders

TranslateMedia has teamed up with We Are Pentagon to present at this year's Fashion Without Borders event.

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Digital Natives and the Future of Online Retail

Digital Natives and the Future of Online Retail

Digital natives are accustomed to online shopping, mobile phones and ubiquitous broadband; all of which impacts on their behaviour as consumers.

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The New Spice Routes: Thriving Cross-border Ecommerce Trends

The New Spice Routes: Thriving Cross-border Ecommerce Trends

Who spends on the most on overseas websites? A revealing snapshot of cross-border ecommerce trends in the UK, USA, China, Germany, Brazil and Australia.

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How Fashion Brands Are Finding Success Across the Pond

How Fashion Brands Are Finding Success Across the Pond

The USA is a popular choice for UK brands looking for success in new, overseas markets.

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Avoiding Fashion Faux Pas in Different Cultures

Avoiding Fashion Faux Pas in Different Cultures

In Brazil it’s a bit of a faux pas for women to wear their hair down at work, whilst in Japan it’s less acceptable for women to wear trousers or high heels.

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The Continuing Adventures of M&S in China

The Continuing Adventures of M&S in China

Many UK brands have made attempts at cracking China over the last few years. Some succeed but a few have slunk home with their tail between their legs.

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Why Does Asia Consume, But Not Produce Luxury Brands?

Why Does Asia Consume, But Not Produce Luxury Brands?

Of the world’s 22 most profitable luxury brands, 20 come from Europe. Why is this, and is this situation likely to change?

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