01 Dec 2016

How the Cosmetics Industry Embraced Technology

According to Allied Market Research, the cosmetics market is expected to reach $390.07 Billion, Globally, by 2020. With its ability to reinvent itself using emerging technology and an array of entry price point products in its arsenal, it’s beaten the […]

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25 Nov 2016

Should Luxury Brands Get Involved in Cyber Monday?

Discounting compromises exclusivity. That’s why it’s difficult for luxury brands to decide how to participate in seasonal sales events such as Cyber Monday. It’s common for retailers to lure customers with tempting offers at this time of the year in […]

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17 Nov 2016

Is Black Friday Actually Profitable for Retailers?

Each year the Black Friday shopping event dominates the news and breaks new sales records. But does this annual consumer frenzy really benefit retailers? With savvy shoppers expecting huge discounts, and retailers facing massive logistical challenges for fulfilling orders, is […]

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26 Oct 2016

How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes. Sites such as Chic by Choice, The Black Tux, Borrowing Magnolia and Mine […]

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20 Oct 2016

Fast Fashion Begins to Impact the Jewellery Industry

The trend towards ‘fast fashion’ seen in the clothing industry is increasingly evident in the world of jewellery. Changes in technology and the growth of ecommerce means that trends seen on the catwalk and on celebrities are now being fast […]

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17 Oct 2016

How Zara is Tackling India and China

Zara has been described as “possibly the most innovative and devastating retailer in the world”. Spanish clothes retailer Zara is a huge global phenomenon and it seems to have bold ambitions to grow in the major emerging markets of India and […]

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13 Oct 2016

What Next for Athleisure?

Athleisure describes the trend for wearing your workoutwear all day – taking yoga leggings around town, or wearing trainers in the boardroom. But this isn’t about wearing scruffy old jogging bottoms on the school run – athleisure is about wearing […]

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10 Oct 2016

The Korean Brands Succeeding in China

South Korean cultural influence is felt across the wider Asian region. This effect’s known as Hallyu (‘Korean wave’) and it’s especially big in China, where South Korean influence often informs consumer trends. This cultural impact has helped South Korean brands […]

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26 Sep 2016

Marketing Cosmetics to Asian Consumers

With middle incomes rising in many emerging markets, new middle class consumers across the world are increasingly spending their new disposable incomes on cosmetics and beauty treatments. It’s a trend that’s not lost on corporate giants such as Unilever, which […]

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10 Aug 2016

The Future of Chinese Fashion

Over the last decade China’s fashion industry has changed tremendously. With rising disposable incomes and urbanisation and an increase in domestic consumption – demand for apparel has increased substantially. China’s demand for fashion and accessories is expected to continue to […]

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