20 Feb 2017

Why the Car Industry is Switching to English

In moves that came as a surprise to many people, two major car makers recently announced that they were changing their official languages to English. Volkswagen (VW) is the latest firm to switch languages, following on from Honda last year. […]

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17 Feb 2017

Travel Retail: The Success of the Sixth Continent

The global value of travel retail itself is set to reach $85 billion by 2020. With the lure of duty-free shopping and over a billion people travelling worldwide, international brands such as L’Oréal have aptly nicknamed this growing economy ‘the […]

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15 Feb 2017

How the Jewellery Industry is Tackling the Growing Problem of Fakes

Fake branded jewellery is an increasingly significant concern in a brand-driven jewellery industry where an increasing number of transactions are happening online. It’s happening at high and low ends of the market, affecting jewellery both budget and fine, and brands […]

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13 Feb 2017

The ‘Jilted Generation’: Why are Businesses Ignoring Generation X in Favour of Millennials?

Brands spend a great deal of time wringing their hands about the millennial generation – how to engage with them, how to retain their fickle loyalty. But are they chasing the wrong quarry? The 34-45 year age group known as […]

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10 Feb 2017

China’s Passion for QR Codes

QR codes are considered dead and buried in the UK but they’re alive and well in Asia. First created in Japan in the mid-nineties, QR codes first seemed a great way to connect the offline and online worlds – it’s […]

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08 Feb 2017

How Artificial Intelligence is Going to Transform the Legal Sector

Although the legal sector is notoriously reluctant to absorb new technologies, it seems that artificial intelligence (AI) is highly likely to cause some serious disruption to the industry in the near future. Innovations in AI are introducing new possibilities that […]

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06 Feb 2017

Why Global Brands Should Redesign Their Value Proposition for New Markets

One of the most important things to understand about doing business internationally is that one approach can’t work everywhere. Brands need to re-evaluate every aspect of their approach as they enter new markets, localising every part of their offering to […]

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03 Feb 2017

How Consumer Understanding of Luxury Retail is Changing

Luxury is no longer about buying and owning rare and beautiful things. Discerning consumers now seek out experiences that define luxury, that are customised and meaningful to them. It’s a symptom of increasing customer sophistication, and also a search for […]

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01 Feb 2017

The Future of Mobile App Install Ads Worldwide

With an estimated 3 million apps now on offer across the world’s 5 biggest app stores, anything that helps developers cut through the noise and find the right audience for their app is going to be welcome. Platforms such as […]

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30 Jan 2017

Why a Decentralised Content Creation Strategy Works Best for International Organisations

Until now your brand’s content strategy has probably focused on your own blog. This was almost invariably contained within your own website, where it attracted all the SEO juice you could want and helped showcase your authority in whatever area […]

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