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Terminology Management and Why it Matters

Terminology Management and Why it Matters

Having a terminology management system in place helps if there are multiple translators working on the same material - especially when technical in nature.

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How Vegan Products Became Beauty’s Hot New Trend

How Vegan Products Became Beauty’s Hot New Trend

Over the last 10 years, the Vegan Society says numbers have increased 360%, making this a much more sizeable segment than ever before.

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How Culture is Important in Language Learning

How Culture is Important in Language Learning

In order to prevent cultural misunderstandings with native speakers, the promotion of cultural understanding is vital to language learning.

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Inside Meitu: The Rising Popularity of China’s Controversial Beauty App

Inside Meitu: The Rising Popularity of China’s Controversial Beauty App

After its launch in 2008, Meitu very quickly became widely popular in China and the company is now valued at close to $6 billion.

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Optimising Your Content to Capture Customers at Peak Purchase Intent

Optimising Your Content to Capture Customers at Peak Purchase Intent

Writing content that matches customer search intent and persuades them to click through to your site is challenging but worth the effort.

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Brand Partnership Opportunities on TikTok

Brand Partnership Opportunities on TikTok

TikTok (or Douyin in China) has quickly spread in popularity from its Chinese launch in 2016 with 500 million monthly active users around the world.

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Best Practices to Apply to Your B2B Paid Search Strategy

Best Practices to Apply to Your B2B Paid Search Strategy

Paid search for B2B is higly competetice and typically more expensive compared to B2C. Focusing on best practices is key if you’re trying out Google Ads.

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How to Work Around China’s New Ecommerce Rules

How to Work Around China’s New Ecommerce Rules

The latest move by China’s regulators obliges online retailers to do more to fight against online vendor fraud. How will the new eCommerce rules affect you?

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How The Red Book Has Been a Roaring Success for China’s Overseas Shoppers

How The Red Book Has Been a Roaring Success for China’s Overseas Shoppers

China’s digital platforms are acing social commerce Western social media can only dream of. Xiaohongshu (Little Red Book) is just another prime example.

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Niche Product Optimisation for Ecommerce Retailers

Niche Product Optimisation for Ecommerce Retailers

Niche products appeal only to specific customers with particular tastes or preferences. How can you optimise your site to reach these customers?

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Understanding the Enormous Opportunities Emerging for B2B in Africa

Understanding the Enormous Opportunities Emerging for B2B in Africa

The World Bank predicts improvements in key measures in the B2B market across the majority of countries.of the African continent.

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Why a Fragmented Media Leaves Consumers in Private Information Bubbles

Why a Fragmented Media Leaves Consumers in Private Information Bubbles

How can marketers breakthrough the information cocoon and target consumers in an increasingly fragmented and complex media market?

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How Amazon is Stitching Language Diversity into its Rural India Strategy

How Amazon is Stitching Language Diversity into its Rural India Strategy

Amazon is setting its sights on rural India for its next phase of customer acquisition and these hard-to-reach populations only speak minority languages.

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Understanding the Opportunities of China’s Ecommerce Special Trade Zones

Understanding the Opportunities of China’s Ecommerce Special Trade Zones

Three years ago, a solution was launched that could facilitate the burgeoning cross-border eCommerce scene: experimental eCommerce “special trade” zones.

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How Celebrity Influencers are Vital to Your Marketing Efforts in China

How Celebrity Influencers are Vital to Your Marketing Efforts in China

Unlike in the cynical West, China’s consumers are much more likely to be influenced by personalities or influencers within their community of interest.

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How Consumers are Adjusting to Automation in Retail

How Consumers are Adjusting to Automation in Retail

Automation is fast becoming an integral part of the consumer’s shopping experience and already has its roots firmly in the ground of the retail sector.

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Tips on Reducing Friction in Your Payment Process

Tips on Reducing Friction in Your Payment Process

The payment process can be the most challenging part of your eCommerce site to optimise. But conversion rates can be improved by a number of small tweaks.

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Is the End Finally in Sight for India’s Cash-on-delivery Habit?

Is the End Finally in Sight for India’s Cash-on-delivery Habit?

Cash-on-delivery maybe convienient for Indian consumers but there's evidence to suggest that this popular payment method could be on its last legs.

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Why Minority Languages Are a Key Part of Driving Online Sales

Why Minority Languages Are a Key Part of Driving Online Sales

Minority languages Language plays a key role in garnering more customers to your website as the number of these minority language speakers increase.

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How Cultural Insensitivity is Plaguing Luxury Brands in China

How Cultural Insensitivity is Plaguing Luxury Brands in China

After Dolce and Gabbana’s 2018 PR disaster, what can we learn from the blunders of luxury brands to avoid cultural insensitivity in the Chinese market?

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