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Going Beyond Localisation When Developing Digital Products

Going Beyond Localisation When Developing Digital Products

When launching a digital product, businesses need to carefully consider how it will be received by international audiences to maximise its growth potential.

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How Technology is Used To Preserve Endangered Languages

How Technology is Used To Preserve Endangered Languages

Although technology has been blamed for language loss, language activists and linguists have embraced technology to help preserve endangered languages.

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Can English Continue to Be a Dominant Global Language?

Can English Continue to Be a Dominant Global Language?

The British Council estimates that English is spoken at a useful level by around 1.75 billion people - that’s almost a quarter of the world’s population.

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How India Influenced the English Language

How India Influenced the English Language

Britain's presence in India thas given the English lexicon a surprising boost as colonial travellers witnessed new civilisations and cultural practices .

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The Challenges of Translating Chinese Using Natural Language Processing

The Challenges of Translating Chinese Using Natural Language Processing

Natural language processing (NLP) is coming along in leaps and bounds. But AI researchers keep bumping into problems getting AI to understand language.

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How Social Media Can Support a Collaborative Company Culture

How Social Media Can Support a Collaborative Company Culture

Social media is an active tool in businesses with teams using group messaging, virtual meeting technologies and other tools to smooth their working lives.

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Understanding the Unique Characteristics of Australian English

Understanding the Unique Characteristics of Australian English

Australia has wrestled with questions about its character and independence which has influenced modern Australian English and helped craft its unique vocabulary and accent.

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Challenging Classism in Languages

Challenging Classism in Languages

Class is one of the many ways a society structures itself and the relationships within. Language plays a role in this class system by helping to reinforce class divisions.

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The Mysterious Interactions of Language and Mathematics

The Mysterious Interactions of Language and Mathematics

Maths has its own peculiar language that includes symbols and grammar shared by Mathematicians globally, regardless of their mother tongue.

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How to Put Together an Effective Localisation Kit

How to Put Together an Effective Localisation Kit

When a localisation team is thoroughly briefed about a project, they are more likely to achieve success for you. That’s where a localisation kit comes in.

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Why English Doesn’t Follow the Same Rules as Other Languages

Why English Doesn’t Follow the Same Rules as Other Languages

English is one of the most popular and peculiar languages in the world. It’s a language of aspiration; the language people are most likely to be learning.

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Why E-learning is One of the World’s Fastest-Growing Industries

Why E-learning is One of the World’s Fastest-Growing Industries

E-learning is a cost-effective way for people to access training and education, and an effective way for brands and governments to deliver it.

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Why Internationalisation is Critical to the Success of Your Digital Product

Why Internationalisation is Critical to the Success of Your Digital Product

Localisation is vital when taking a digital product to any new market. It ensures your application is adapted to meet your new audience’s specific needs.

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When is a Language not a Language?

When is a Language not a Language?

Scholars and linguists don’t all agree on the criteria for distinguishing a language from a dialect, so there’s a lack of consistency in defining them.

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Understanding Cultural Barriers to International Negotiations

Understanding Cultural Barriers to International Negotiations

In international negotiations, understanding cultural differences is key in managing expectations of a potential client or business partner.

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How to Work Successfully with International Vendors

How to Work Successfully with International Vendors

There’s a growing understanding that learning to work alongside international partners can help achieve more successful collaborations.

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The Rise of Gender Neutrality and its Impact on Language

The Rise of Gender Neutrality and its Impact on Language

Gender stereotyping is one of the most talked about topics in gender politics today, but how does the rise of gender neutrality impact our language?

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Language Classism: Is Your Language Cool Enough?

Language Classism: Is Your Language Cool Enough?

In societies that are multilingual, the relative status of a language really impacts on how it thrives over the long term.

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How China and India Are Revolutionising Global Business

How China and India Are Revolutionising Global Business

China and India are influential for one key reason; these markets are so colossal that engagement with them is essential for any global business wishing to survive in the new world economy.

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What Your Language Reveals About Your Attitude to Work

What Your Language Reveals About Your Attitude to Work

The language that is commonly used in and outside workplaces helps reinforce working culture in everyday life, revealing cultural attitudes to how we work.

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