05 Dec 2016

Meet The Chatbots That Are Changing Our Everyday Lives

In 2003, Computer Science student Jiyou Jia conducted a study to discover if a chatbot could aid in the teaching of foreign languages. His conclusion was ’this kind of system can not work as a teaching assistant program in foreign […]

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02 Dec 2016

The Surprising Cost of Learning a New Language

One aspect of language learning that’s often overlooked is the sheer cost of acquiring fluency. With languages varying widely in terms of the amount of time it takes to achieve full competency, the cost of study can be very different […]

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28 Nov 2016

The Technology Behind Fortune Global 500 Companies

It’s safe to say that technology is shifting the way large organisations market their brands. Companies with traditional and well-honoured principles have had to slowly navigate their way into the online arena in a more strategic way – ensuring that […]

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21 Nov 2016

Things We Can All Learn from the Travel Industry

The travel industry has long been at the forefront of technology adoption. Some of the most successful businesses to survive the dotcom bubble of the early 2000s were travel companies – notably Expedia, lastminute.com and priceline.com – all of which […]

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18 Nov 2016

Tools to Help You Build a Business Case for Going Global

Sometimes businesses hold back their own expansion. This can happen for a number of reasons, such as complacency, fear, and lack of understanding of the possibilities. If you’re trying to build a business case for going global, there are a […]

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15 Nov 2016

Quality Standards in Translation

It’s difficult to assess the quality of translated material – after all – you’re probably bringing in a translator because you don’t speak the target language. Some translation agencies offer quality management standard certifications that establish a framework for how […]

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14 Nov 2016

Are You Addressing Your Audience Correctly?

One of the challenges of localisation is knowing how to address your audience. Many cultures have specific linguistic rules on how you speak to people and whether you can use formal or informal phrasing in different situations. There’s an additional […]

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18 Oct 2016

Portmanteau and Compound Words: Ways to Plug Gaps in a Language

A portmanteau is a linguistic blend that occurs when the sounds, spellings and meanings of two words are combined to make a new one. In a typical portmanteau, the two words chosen relate to the new item or concept that […]

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17 Oct 2016

How Zara is Tackling India and China

Zara has been described as “possibly the most innovative and devastating retailer in the world”. Spanish clothes retailer Zara is a huge global phenomenon and it seems to have bold ambitions to grow in the major emerging markets of India and […]

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05 Oct 2016

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behaviour in order to increase sales. It’s thought consumer retail spending could reach nearly $27 trillion next year, thanks to rising population and […]

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