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How Mobile Technology is Transforming Africa

How Mobile Technology is Transforming Africa

“The mobile phone is to sub-Saharan Africa what the steam train was to 19th century Europe,” commented the Financial Times in 2016. “The mechanical workhorse driving social and economic transformation.”

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The Strange New Patterns of Digital Globalisation

The Strange New Patterns of Digital Globalisation

We’re accustomed to the notion of countries building their wealth by the trade in goods and services but the idea of global wealth developing via the flow of data is a novel concept.

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How to Write Effective eCommerce Product Descriptions

How to Write Effective eCommerce Product Descriptions

It’s a common mistake to think that product descriptions should merely relay the features of a product to the customer. In fact, your wider conversion rate optimisation strategy should include well-written, engaging, persuasive product descriptions at its core.

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How Computers Are Teaching Themselves to Talk

How Computers Are Teaching Themselves to Talk

Recently we covered the rather alarming news that Google’s translation device had made a big leap forward in artificial intelligence terms – seemingly all by itself.

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How Artificial Intelligence Can Rescue Your Leads Problem

How Artificial Intelligence Can Rescue Your Leads Problem

It’s essential to respond to new leads quickly if your business is to capitalise on the enquiry. But many companies just aren’t responding in good time.

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How Emerging Markets Are Leapfrogging to Mobile and What It Means for Brands

How Emerging Markets Are Leapfrogging to Mobile and What It Means for Brands

In February 2017, half of the people who accessed the internet did so via mobile. On a global level, desktop is used to make around 45% of internet visits

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Why the Amazon Appstore Could be a Surprisingly Viable Option for App Developers

Why the Amazon Appstore Could be a Surprisingly Viable Option for App Developers

Launching an app or mobile game in multiple app stores is a common marketing strategy for developers to open channels for additional revenue.

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TranslateMedia Sponsors eCommerce Worldwide Cross-Border Summit

TranslateMedia Sponsors eCommerce Worldwide Cross-Border Summit

We're pleased to announce that TranslateMedia is sponsoring this year's eCommerce Worldwide Cross-Border Summit on 24th May 2017.

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Overcoming Retail’s Biggest Data Challenges

Overcoming Retail’s Biggest Data Challenges

Tackling the data stream is tough for brands in any industry and the retail sector is no exception.Harnessing this massive influx of data is a key challenge

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How IoT is Changing Financial Services

How IoT is Changing Financial Services

If there’s one technology that’s getting people excited it's the Internet of Things (IoT) - the interconnection of devices in everyday objects.

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Africa’s Digital Challenge: Portraying the Rich Array of Languages in a Digital Environment

Africa’s Digital Challenge: Portraying the Rich Array of Languages in a Digital Environment

Africa is the world’s most linguistically diverse continent. Home to around a seventh of earth’s total population, it also houses one-third of humanity’s languages.

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Why Demand for Localised Content is Booming

Why Demand for Localised Content is Booming

Global demand for translation services is growing at a respectable rate of 5.5% annually. It’s thought this rate could rise to up to 7.5% in 2018.

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How Brands Can Use Language Sensitivities to Navigate Gender Identity and Connect With Younger Consumers

How Brands Can Use Language Sensitivities to Navigate Gender Identity and Connect With Younger Consumers

Younger generations are much more open minded on gender-related issues compared to old ones. Some brands are choosing to reflect open concepts of gender identity

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How Neuroscience Could Transform the Effectiveness of Digital Ads

How Neuroscience Could Transform the Effectiveness of Digital Ads

Marketers have been pondering the mystery of what drives consumer behaviour since the dawn of commerce. Neuroscience may have the answer.

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How Will Artificial Intelligence Affect Language

How Will Artificial Intelligence Affect Language

Artificial intelligence (AI) is helping us organise our lives, via virtual PAs such as Siri, and it’ll soon be driving us around.

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What Legal Teams Need to do to Respond to Cyber Risk More Effectively

What Legal Teams Need to do to Respond to Cyber Risk More Effectively

Cybersecurity concerns are pertinent to all industries and sectors, but law firms represent a particular target for cyber security breaches.

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The Surprising Trends Behind Sales From Social Media Platforms

The Surprising Trends Behind Sales From Social Media Platforms

A few years ago, eCommerce platform Shopify released some interesting stats that indicated which were the best social media sites for generating sales.

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Artificial Intelligence: The Next Frontier in Travel

Artificial Intelligence: The Next Frontier in Travel

The days of making the trip to a travel agent to sit at a desk and go through booking options have all but disappeared for holidaymakers.

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Why Consumers Are Ready for Social Commerce

Why Consumers Are Ready for Social Commerce

Do you remember Blippy? The short-lived app promised to kickstart social eCommerce by sharing your purchase behaviour to your social media profile.

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Political Marketing: Why Winding Trump Up Can Make Surprisingly Good Business Sense

Political Marketing: Why Winding Trump Up Can Make Surprisingly Good Business Sense

In electing Donald Trump to the presidency, the US has entered a new era of political involvement in business. Trump has a habit of speaking his mind.

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