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Understanding the Biggest Trends in Social Media

Understanding the Biggest Trends in Social Media

With close to 3 billion people now active in social media, we look at some of the latest trends and the challenges brands currently have.

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Why a Demand-Driven Approach is the Future of Manufacturing

Why a Demand-Driven Approach is the Future of Manufacturing

Supply chains have elongated and fragmented, focusing always on lowest cost and least risk. But in recent years customers have changed. Today’s customer values speed and flexibility and takes low cost and low risk for granted.

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What Does it Take to Achieve Digital Maturity for Global Organisations?

What Does it Take to Achieve Digital Maturity for Global Organisations?

Research suggests that an organisation’s relative level of digital maturity can predict how fast it is progressing in digital terms.

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Key Internet Trends That Shaped 2017

Key Internet Trends That Shaped 2017

Internet trends aren’t minority fads, they're now affecting significant blocks of the humanity as half of the world's population is now connected to the web

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Is Social Media Replacing the Need for TV News?

Is Social Media Replacing the Need for TV News?

The growth of social media online news platforms has cultivated a digital landscape providing users with more convenient ways access news than ever before.

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Fukubukuro: Japan’s ‘Lucky Bag’ Shopping Craze

Fukubukuro: Japan’s ‘Lucky Bag’ Shopping Craze

In a tradition dating back around 100 years, Japanese stores typically offer surprise luck bags known as fukubukuro in the New Year from 2nd January.

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How to Create Global Personas for Your Marketing Team

How to Create Global Personas for Your Marketing Team

Personas are sketches of fictitious users for your product or service and are a useful way to help your marketing team achieve empathy with its audience.

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Why Branding is Critical to Singles’ Day

Why Branding is Critical to Singles’ Day

On 11/11, Chinese retailers enjoy a shopping bonanza, with sales in the first few minutes often exceeding those of the entire 24 hours of Black Friday.

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Understanding Global Marketing in the Era of Digital Superhubs

Understanding Global Marketing in the Era of Digital Superhubs

Massive digital superhubs such as Alibaba, Alphabet, Tencent, Apple, Baidu, Facebook and Amazon are capturing a colossal share of internet activity.

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How the Charity Sector Can Evolve in the Digital Age

How the Charity Sector Can Evolve in the Digital Age

In the UK alone, 50% of charities don’t have a digital strategy in place according to a new report and only 9% have been through a digital transformation.

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How Google Could Help Brands Connect Online Ads and Offline Purchasing Behaviour

How Google Could Help Brands Connect Online Ads and Offline Purchasing Behaviour

By partnering with merchants handling credit card data, Google believes it can now track purchasing offline and connect it to online ad interaction

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Profiling Africa’s Emerging Middle Class

Profiling Africa’s Emerging Middle Class

The African continent may be showing favourable GDP growth rates, but this isn’t translating into a predictable consumer demand expansion.

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9 Ways Transcreation Can Improve Your SEO

9 Ways Transcreation Can Improve Your SEO

Transcreation of websites and marketing communications is critical to SEO success in many regions around the world.

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How Businesses Can Achieve Personalisation at Scale

How Businesses Can Achieve Personalisation at Scale

Research suggests that leads that are approached with personalised content produce 20% more sales opportunities than those approached generically.

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Understanding Meme Marketing in Global Businesses

Understanding Meme Marketing in Global Businesses

Memes can quickly become a shared cultural phenomenon for people in very different markets. Getting it right culturally is an even harder prospect.

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The Key Components of Success with a Global Marketing Campaign

The Key Components of Success with a Global Marketing Campaign

Finding a balanced approach between central control and regional freedom is the best route to success for brands planning a global marketing campaign.

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How to Make Global Marketing Locally Relevant

How to Make Global Marketing Locally Relevant

While It's important to create relevant global marketing campaigns, global brands can’t afford not to invest in ways to adapt messaging for local audiences.

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Why Your Company Needs a Chief Marketing Technologist

Why Your Company Needs a Chief Marketing Technologist

With technology increasingly fundamental to the practice of marketing, is it time to rethink the nature of the CMO role, and consider that ‘chief marketing technologist’ could be a more accurate title? Gartner predicts that next year chief marketing officers will be spending more on technology than chief information officers.

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How Blockchain Technology Could Help Tackle Digital Advertising Fraud

How Blockchain Technology Could Help Tackle Digital Advertising Fraud

A lot of people are getting excited about the possibilities of blockchain technology. Its ability to offer higher levels of transparency and security could impact on a wide cross section of industries.

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How Artificial Intelligence Can Rescue Your Leads Problem

How Artificial Intelligence Can Rescue Your Leads Problem

It’s essential to respond to new leads quickly if your business is to capitalise on the enquiry. But many companies just aren’t responding in good time.

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