Blog

How Celebrity Influencers are Vital to Your Marketing Efforts in China

How Celebrity Influencers are Vital to Your Marketing Efforts in China

Unlike in the cynical West, China’s consumers are much more likely to be influenced by personalities or influencers within their community of interest.

Read More
How Consumers are Adjusting to Automation in Retail

How Consumers are Adjusting to Automation in Retail

Automation is fast becoming an integral part of the consumer’s shopping experience and already has its roots firmly in the ground of the retail sector.

Read More
Why Minority Languages Are a Key Part of Driving Online Sales

Why Minority Languages Are a Key Part of Driving Online Sales

Minority languages Language plays a key role in garnering more customers to your website as the number of these minority language speakers increase.

Read More
How Cultural Insensitivity is Plaguing Luxury Brands in China

How Cultural Insensitivity is Plaguing Luxury Brands in China

After Dolce and Gabbana’s 2018 PR disaster, what can we learn from the blunders of luxury brands to avoid cultural insensitivity in the Chinese market?

Read More
Is Nike’s Highly Customised Shopping Experience the New Normal?

Is Nike’s Highly Customised Shopping Experience the New Normal?

Could the Nike House of Innovation 000 be the 'new normal' for the personalised customer shopping experience in the retail industry?

Read More
Is Your Brand Part of the Integrity Economy?

Is Your Brand Part of the Integrity Economy?

Cunsumers increasingly want to be active participants in shaping a brand, its products and experiences. Could the Integrity Economy be the key?

Read More
Why Consumers in Smaller Countries Are Most Interested in Cross-border Shopping

Why Consumers in Smaller Countries Are Most Interested in Cross-border Shopping

Although China and the US are the dominant destinations for cross-border shopping, it's smaller countries that are eager to purchase goods from abroad.

Read More
Why Weibo is Essential to Your B2B Strategy in China

Why Weibo is Essential to Your B2B Strategy in China

Planning to market your products or services to businesses in China using social media? We've put together some quick tips to get you started with Weibo.

Read More
How Short Videos Are Major News in Chinese Marketing

How Short Videos Are Major News in Chinese Marketing

Chinese users are moving from live streaming platforms to video apps such as Douyin (TikTok), spending an average of 9% of time online watching short video.

Read More
How Immersive Studies Are Helping Organisations Make Decisions

How Immersive Studies Are Helping Organisations Make Decisions

Could immersive user research be the key to to designing products, crafting the right market strategy and overcoming business challenges in new markets?

Read More
How China’s Digital Customers are Driving the Luxury Industry Worldwide

How China’s Digital Customers are Driving the Luxury Industry Worldwide

Chinese consumers are predicted to make up 40% of the luxury market by 2024 creating a battleground for brands trying to survive in a competitive market.

Read More
Essential WeChat Marketing Tips for Your Business

Essential WeChat Marketing Tips for Your Business

With more than a billion active users, WeChat is referred to as a public utility in China and is a critical channel for growing sales in this market.

Read More
Why Native Advertising is Emerging as a Major Worldwide Marketing Trend

Why Native Advertising is Emerging as a Major Worldwide Marketing Trend

Customers are already operating at peak ad irritation. Could native advertising be a solution that could save the advertising industry?

Read More
How Much Does Google Really Support Other Languages?

How Much Does Google Really Support Other Languages?

Google tends to offer the richest experience when you’re using it in English. But in smaller markets, Google doesn’t always offer the same service.

Read More
Sex Sells: But Not to Everyone and Not in Every Market

Sex Sells: But Not to Everyone and Not in Every Market

Sex is now very commonly used to sell products, from perfume to cars. It’s also used more bafflingly to sell other products, from fizzy drinks to tyres.

Read More
How AR is Breathing New Life into Direct Mail Marketing Campaigns

How AR is Breathing New Life into Direct Mail Marketing Campaigns

Direct mail marketing campaigns are the tired old warhorse of marketing, yet still, they continue in the digital marketing era.

Read More
How Economic Markets Are Nothing but Conversations

How Economic Markets Are Nothing but Conversations

Although it was published two decades ago, Cluetrain Manifesto argues it was always conversations rather than transactions that defined early businesses.

Read More
Why Making Privacy Tools More Accessible Can Benefit Your Business

Why Making Privacy Tools More Accessible Can Benefit Your Business

Consent and security are under increasing scrutiny as consumers in the US and the UK continue to express concerns about privacy and how their data is used.

Read More
How Consumer Goods Companies Are Rethinking Global Business

How Consumer Goods Companies Are Rethinking Global Business

It’s a tricky time to be in consumer goods. Consumers are changing and companies are finding themselves wondering how best to adapt to a new world.

Read More
Understanding the Challenges of Pricing Right in New Markets

Understanding the Challenges of Pricing Right in New Markets

Pricing right in new markerts can be a huge challenge. Price too low and you’re leaving money on the table; too high and you’re missing out on sales.

Read More

Subscribe to our newsletter