03 Oct 2016

The Rise of Dark Social & What It Means for Your Business

So-called ‘dark social’ describes the social sharing of content that occurs outside of what can be tracked by web analytics software. This stops you from gaining a true picture of how your content is being used and as a consequence […]

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26 Sep 2016

Marketing Cosmetics to Asian Consumers

With middle incomes rising in many emerging markets, new middle class consumers across the world are increasingly spending their new disposable incomes on cosmetics and beauty treatments. It’s a trend that’s not lost on corporate giants such as Unilever, which […]

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10 Aug 2016

The Future of Chinese Fashion

Over the last decade China’s fashion industry has changed tremendously. With rising disposable incomes and urbanisation and an increase in domestic consumption – demand for apparel has increased substantially. China’s demand for fashion and accessories is expected to continue to […]

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03 Aug 2016

How Predictive Analytics Is a Key Tool for Global Business

Predictive analytics is a way of forecasting future probabilities based on past data. With big data now available covering many industries, businesses are increasingly able to make predictions for the direction of their business based on a combination of business […]

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18 Jul 2016

Removing Language Barriers with Your Customers

Speaking to people in their own language may seem a pretty obvious thing to do but many companies are still erecting communications barriers between them and their customers. There are a number of ways organisations can facilitate discourse with foreign […]

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15 Jul 2016

TranslateMedia Releases Localisation Extension for Magento

Setting up, managing and maintaining a global eCommerce store in Magento just got a lot easier! TranslateMedia has developed an extension for Magento that allows you to send content for translation from the Magento admin panel directly to our translation […]

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13 Jul 2016

The Rise of the Midult

Marketers and political pundits are fond of identifying new demographic groups and consumer segments on which to focus their attentions. The latest is the Midult – a phrase coined by journalists Emilie McMeekan and Annabel Rivkin to describe a new […]

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29 Jun 2016

What Millennials and Centennials Can Teach Fashion Brands

The generation known as Millennials are now highly influential, representing a high purchasing power worldwide. With their lifelong exposure to digital technologies, the way this generation shops and interacts with brands is unique compared to previous, and also ensuing generations. […]

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27 Jun 2016

Getting ‘Micro-Moments’ Right

Micro-moments happen billions of times every day and they could be the key to the success of your brand’s optimisation strategy. But what are they? And how can getting them right boost your business? We’ll explore what micro-moments have to […]

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20 Jun 2016

Snapchat Opportunities for Global Businesses

Snapchat’s taken the world by storm and the popularity of this social media app remains high with those under 30. But until fairly recently, it’s been a channel that businesses have tended to avoid. However, some major international brands are […]

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