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How China’s Digital Customers are Driving the Luxury Industry Worldwide

How China’s Digital Customers are Driving the Luxury Industry Worldwide

Chinese consumers are predicted to make up 40% of the luxury market by 2024 creating a battleground for brands trying to survive in a competitive market.

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Essential WeChat Marketing Tips for Your Business

Essential WeChat Marketing Tips for Your Business

With more than a billion active users, WeChat is referred to as a public utility in China and is a critical channel for growing sales in this market.

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Why Native Advertising is Emerging as a Major Worldwide Marketing Trend

Why Native Advertising is Emerging as a Major Worldwide Marketing Trend

Customers are already operating at peak ad irritation. Could native advertising be a solution that could save the advertising industry?

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How Much Does Google Really Support Other Languages?

How Much Does Google Really Support Other Languages?

Google tends to offer the richest experience when you’re using it in English. But in smaller markets, Google doesn’t always offer the same service.

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Sex Sells: But Not to Everyone and Not in Every Market

Sex Sells: But Not to Everyone and Not in Every Market

Sex is now very commonly used to sell products, from perfume to cars. It’s also used more bafflingly to sell other products, from fizzy drinks to tyres.

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How AR is Breathing New Life into Direct Mail Marketing Campaigns

How AR is Breathing New Life into Direct Mail Marketing Campaigns

Direct mail marketing campaigns are the tired old warhorse of marketing, yet still, they continue in the digital marketing era.

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How Economic Markets Are Nothing but Conversations

How Economic Markets Are Nothing but Conversations

Although it was published two decades ago, Cluetrain Manifesto argues it was always conversations rather than transactions that defined early businesses.

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Why Making Privacy Tools More Accessible Can Benefit Your Business

Why Making Privacy Tools More Accessible Can Benefit Your Business

Consent and security are under increasing scrutiny as consumers in the US and the UK continue to express concerns about privacy and how their data is used.

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How Consumer Goods Companies Are Rethinking Global Business

How Consumer Goods Companies Are Rethinking Global Business

It’s a tricky time to be in consumer goods. Consumers are changing and companies are finding themselves wondering how best to adapt to a new world.

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Understanding the Challenges of Pricing Right in New Markets

Understanding the Challenges of Pricing Right in New Markets

Pricing right in new markerts can be a huge challenge. Price too low and you’re leaving money on the table; too high and you’re missing out on sales.

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How the EU’s New Copyright Proposals Could Impact Global Businesses

How the EU’s New Copyright Proposals Could Impact Global Businesses

The EU’s Legal Affairs Committee recently moved a step closer to implementing a controversial new copyright directive people are expressing concerns about.

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The Challenge of Translating for China’s Medical Sector

The Challenge of Translating for China’s Medical Sector

Medical translation training supply is far behind market demand in China, despite the critical role translators play in the pharma supply chain.

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Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity allows marketers be aware of local cultural nuances in order to develop appropriate messaging that engages their target audience.

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Why English Doesn’t Follow the Same Rules as Other Languages

Why English Doesn’t Follow the Same Rules as Other Languages

English is one of the most popular and peculiar languages in the world. It’s a language of aspiration; the language people are most likely to be learning.

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Why Are Western Fashion Brands Getting It so Wrong in China?

Why Are Western Fashion Brands Getting It so Wrong in China?

As growth in China slows and consumers become more discerning, brands prioritise creating the right strategy for penetrating the difficult market.

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How to Create White Papers for Your International Content Strategy

How to Create White Papers for Your International Content Strategy

White papers assert a brand’s authority and expertise on a topic within their core offering and how it shapes the direction of the industry they’re in.

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How to Plan an Effective Multilingual Content Strategy

How to Plan an Effective Multilingual Content Strategy

With a robust multilingual content strategy in place, you give continuity to your global presence whilst being as impactful as possible at a local level.

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Generational Marketing: Are We Getting it Wrong?

Generational Marketing: Are We Getting it Wrong?

Are online marketers mistakenly tailoring campaigns to a group whose connomality is the sum of their shared socio-economic experiences?

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Creating Content with Universal Appeal for Global Audiences

Creating Content with Universal Appeal for Global Audiences

For international businesses, managing content strategy that works across multiple markets can be achieved by sticking to simple campaigns.

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Localising Your Search Strategy for International Audiences

Localising Your Search Strategy for International Audiences

Localising and adapting your search strategy to the searcher’s own language can help raise quality scores, improve rankings, and boost click-through rates.

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