Blog

How China’s Growth is Impacting the Demand for Diamond Jewellery

How China’s Growth is Impacting the Demand for Diamond Jewellery

China is presently the world’s second-largest market for diamonds and it’s mostly fuelled by young buyers. And China’s demand for gemstones is growing.

Read More
How Different Cultures Value Cuteness in your Marketing

How Different Cultures Value Cuteness in your Marketing

Consumers in some Asian countries seem to have a much higher tolerance of cuteness, and in a wider range of areas of life, compared to Westerners.

Read More
Why Different Audiences Need Localised Images

Why Different Audiences Need Localised Images

Images hold power; you need to reconsider the visual elements that accompany your brand and marketing to consumers in new markets

Read More
How Ephemeral Content Can Help you Build your Brand

How Ephemeral Content Can Help you Build your Brand

Since 2016, when the format was popularised by Snapchat, the creation and consumption of ephemeral content have grown by over 800%.

Read More
Why Chinese New Year is Emerging as a Major UK Retail Opportunity

Why Chinese New Year is Emerging as a Major UK Retail Opportunity

Chinese New Year is set to become the next holiday retailers captalise on to attract the growing number of Chinese customers in the UK

Read More
How Vegan Products Became Beauty’s Hot New Trend

How Vegan Products Became Beauty’s Hot New Trend

Over the last 10 years, the Vegan Society says numbers have increased 360%, making this a much more sizeable segment than ever before.

Read More
Inside Meitu: The Rising Popularity of China’s Controversial Beauty App

Inside Meitu: The Rising Popularity of China’s Controversial Beauty App

After its launch in 2008, Meitu very quickly became widely popular in China and the company is now valued at close to $6 billion.

Read More
Brand Partnership Opportunities on TikTok

Brand Partnership Opportunities on TikTok

TikTok (or Douyin in China) has quickly spread in popularity from its Chinese launch in 2016 with 500 million monthly active users around the world.

Read More
Best Practices to Apply to Your B2B Paid Search Strategy

Best Practices to Apply to Your B2B Paid Search Strategy

Paid search for B2B is higly competetice and typically more expensive compared to B2C. Focusing on best practices is key if you’re trying out Google Ads.

Read More
Understanding the Enormous Opportunities Emerging for B2B in Africa

Understanding the Enormous Opportunities Emerging for B2B in Africa

The World Bank predicts improvements in key measures in the B2B market across the majority of countries.of the African continent.

Read More
Why a Fragmented Media Leaves Consumers in Private Information Bubbles

Why a Fragmented Media Leaves Consumers in Private Information Bubbles

How can marketers breakthrough the information cocoon and target consumers in an increasingly fragmented and complex media market?

Read More
How Celebrity Influencers are Vital to Your Marketing Efforts in China

How Celebrity Influencers are Vital to Your Marketing Efforts in China

Unlike in the cynical West, China’s consumers are much more likely to be influenced by personalities or influencers within their community of interest.

Read More
How Consumers are Adjusting to Automation in Retail

How Consumers are Adjusting to Automation in Retail

Automation is fast becoming an integral part of the consumer’s shopping experience and already has its roots firmly in the ground of the retail sector.

Read More
Why Minority Languages Are a Key Part of Driving Online Sales

Why Minority Languages Are a Key Part of Driving Online Sales

Minority languages Language plays a key role in garnering more customers to your website as the number of these minority language speakers increase.

Read More
How Cultural Insensitivity is Plaguing Luxury Brands in China

How Cultural Insensitivity is Plaguing Luxury Brands in China

After Dolce and Gabbana’s 2018 PR disaster, what can we learn from the blunders of luxury brands to avoid cultural insensitivity in the Chinese market?

Read More
Is Nike’s Highly Customised Shopping Experience the New Normal?

Is Nike’s Highly Customised Shopping Experience the New Normal?

Could the Nike House of Innovation 000 be the 'new normal' for the personalised customer shopping experience in the retail industry?

Read More
Is Your Brand Part of the Integrity Economy?

Is Your Brand Part of the Integrity Economy?

Cunsumers increasingly want to be active participants in shaping a brand, its products and experiences. Could the Integrity Economy be the key?

Read More
Why Consumers in Smaller Countries Are Most Interested in Cross-border Shopping

Why Consumers in Smaller Countries Are Most Interested in Cross-border Shopping

Although China and the US are the dominant destinations for cross-border shopping, it's smaller countries that are eager to purchase goods from abroad.

Read More
Why Weibo is Essential to Your B2B Strategy in China

Why Weibo is Essential to Your B2B Strategy in China

Planning to market your products or services to businesses in China using social media? We've put together some quick tips to get you started with Weibo.

Read More
How Short Videos Are Major News in Chinese Marketing

How Short Videos Are Major News in Chinese Marketing

Chinese users are moving from live streaming platforms to video apps such as Douyin (TikTok), spending an average of 9% of time online watching short video.

Read More

Subscribe to our newsletter