20 Jan 2017

Why 2017 is Going to be the Year of the Customer

The way customers view and interact with brands has been undergoing a long-term change; one that’s expected to reach a peak in 2017. Customers are now very much in the driving seat when it comes to their relationship with businesses. […]

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18 Jan 2017

The Challenges of Machine-to-Human Communication

Humanity stands at an odd junction in its relationship with machines. We’re sophisticated enough to have machines that talk to us as they check out our groceries, but jaded enough that these machines annoy us. Empty lifts inform non-existent passengers […]

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16 Jan 2017

The Current State of Mobile Gaming and Advertising

Revenue in the global gaming market reached over $99 billion dollars in 2016, with mobile generating 37% of total revenue. Mobile gaming is set to generate over $52 billion globally by 2019. Innovations in smartphone technology and the popularity of […]

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11 Jan 2017

The Challenges Luxury Retailers Face in the Digital Landscape

Luxury retailers still haven’t quite tackled the problem of how to serve their audience online – and they are losing opportunities for sales by avoiding digital commerce. With competition between luxury brands increasingly tight, those brands that don’t make themselves […]

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20 Dec 2016

How Voice Search Will Impact Your SEO Strategy

The popularity and convenience that mobile devices bring to our everyday lives has led to not only mobile data surpassing desktop but an increase in voice search queries. In-app chatbots, digital assistants and social media have enabled mobile devices to significantly […]

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03 Oct 2016

The Rise of Dark Social & What It Means for Your Business

So-called ‘dark social’ describes the social sharing of content that occurs outside of what can be tracked by web analytics software. This stops you from gaining a true picture of how your content is being used and as a consequence […]

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26 Sep 2016

Marketing Cosmetics to Asian Consumers

With middle incomes rising in many emerging markets, new middle class consumers across the world are increasingly spending their new disposable incomes on cosmetics and beauty treatments. It’s a trend that’s not lost on corporate giants such as Unilever, which […]

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10 Aug 2016

The Future of Chinese Fashion

Over the last decade China’s fashion industry has changed tremendously. With rising disposable incomes and urbanisation and an increase in domestic consumption – demand for apparel has increased substantially. China’s demand for fashion and accessories is expected to continue to […]

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03 Aug 2016

How Predictive Analytics Is a Key Tool for Global Business

Predictive analytics is a way of forecasting future probabilities based on past data. With big data now available covering many industries, businesses are increasingly able to make predictions for the direction of their business based on a combination of business […]

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18 Jul 2016

Removing Language Barriers with Your Customers

Speaking to people in their own language may seem a pretty obvious thing to do but many companies are still erecting communications barriers between them and their customers. There are a number of ways organisations can facilitate discourse with foreign […]

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