02 Sep 2014

Cheap Smartphones Set to Boost Global Ecommerce

Smartphones have dramatically changed the ecommerce landscape since they first appeared on the scene at the turn of the century. It is now easier than ever before to buy stuff online, even if you’re out and about. Smartphones have reached […]

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29 Jan 2014

Is the App the Future of Digital Marketing?

Is the app the future of digital marketing? As they emerge as a way for companies to reach out and communicate with customers in a direct way, apps are proving a particularly effective tool for brand engagement. While on-site content […]

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24 Jan 2014

Smartphones Driving Online Shopping in France

Mobile use is contributing to eCommerce in France Marketers in France are starting to realise just how many internet sales are affected by the use of mobile phones in the country. It has been known for some time that devices […]

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29 Oct 2013

21 Elements of International Marketing

Expanding your business abroad is a major undertaking, even for the most experienced entrepreneurs and marketing professionals. Every region has its own cultural, political, economic, legal and technological nuances, which means that a single business plan will almost never allow […]

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25 Oct 2013

Mobile World Congress 2014: The Future of Mobile

Is the future mobile? Rapid advancements in mobile technology have changed the consumer and business spheres irrevocably. It has certainly transformed communication in ways we once never imagined. Forty years on from the first mobile phone call on 3 April […]

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