07 Jan 2016

Web Accessibility Approaches to Boost Your Bottom Line

In their blog post dispensing web accessibility myths, Nomensa UX design experts estimate that 10% of the world’s population has a disability affecting their internet use. This corresponds to a potential worldwide population of accessibility-compromised web users of somewhere in […]

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02 Oct 2015

What Is the Hreflang Tag? And Why Is It Important?

According to Google, it uses the rel=”alternate” hreflang=”x” attributes to serve the correct language or regional URL in search results. With just a few extra lines of HTML markup, Google and other major search engines will allow you to specify the […]

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24 Sep 2015

The Death of the Accent & Its Impact on Search

The internet has offered an unparalleled opportunity for people in different countries to communicate with one another leading to an explosion in the exchange of ideas. The technologies and platforms that support this communication have themselves spawned a huge range […]

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27 Oct 2014

9 Ways Transcreation Can Improve Your SEO

Companies that are serious about expanding into international markets will eventually come to realise that the transcreation of their websites and marketing communications is critical to success in many regions around the world. English is no longer the dominant language […]

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06 Aug 2014

How Google ‘Pigeon’ May Impact Local Businesses

Back in 2002, Google announced something called Google Pigeon and an updated version of their PageRank algorithm called PigeonRank. “PigeonRank’s success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects […]

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09 Jun 2014

Chinese SEO Translation

Chinese website translation projects generally achieve more success if built with Chinese search engine optimisation (SEO) in mind. SEO is not a plugin. So if your Chinese site is not built from the ground up with SEO in mind, then […]

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20 May 2014

Multi-lingual Content Creation 101

What are the best approaches to creating a multi-lingual website or advertising campaign? The world’s a really big place, but as a result of globalisation we’re closer to each other than ever before. Here at TranslateMedia we speak with our […]

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29 Oct 2013

21 Elements of International Marketing

Expanding your business abroad is a major undertaking, even for the most experienced entrepreneurs and marketing professionals. Every region has its own cultural, political, economic, legal and technological nuances, which means that a single business plan will almost never allow […]

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08 Jul 2013

Will Google Local Carousel Affect International SEO?

It has been a few weeks since Google official launched their Local Carousel functionality for users based in the United States. In an official statement on Google’s Google+ page, dated 18th June 2013, the search giant stated that “starting today, […]

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17 Apr 2013

5 Tips for Implementing Successful International Search Campaigns

In the past, many organisations scheduled marketing activity to be executed within a given time-frame. These campaigns typically involved identifying business objectives, conducting market research, formulating strategy, devising methods of execution and finally delivering campaign outputs such as target key […]

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