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Adwords Expanded Text Ads & Double-Byte Languages

Adwords Expanded Text Ads & Double-Byte Languages

AdWords now supports the creation of both expanded text ads and standard text ads in both the new and previous versions of AdWords.

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What Is the Hreflang Tag? And Why Is It Important?

What Is the Hreflang Tag? And Why Is It Important?

Learn how to use the hreflang tag - one simple line of code that Google and other search engines will use to index different language versions of your website.

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The Death of the Accent & Its Impact on Search

The Death of the Accent & Its Impact on Search

Spanish users are starting to replace “qué” (what) with “q,” and “más” (more) is often reduced to a simple “+.” So how does this affect search marketing?

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How Google ‘Pigeon’ May Impact Local Businesses

How Google ‘Pigeon’ May Impact Local Businesses

How Google's changes to local search results might effect local businesses in different regions around the world.

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21 Elements of International Marketing

21 Elements of International Marketing

Expanding your business abroad is a major undertaking, even for the most experienced entrepreneurs and marketing professionals....

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Localisation Increases Conversion by an Average of 70%

Localisation Increases Conversion by an Average of 70%

Clients witnessed a 20% increase in conversion when landing pages and ads were translated into the local language and a staggering 70% when their client’s websites were fully localised.

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5 Tips for Implementing Successful International Search Campaigns

5 Tips for Implementing Successful International Search Campaigns

TranslateMedia has some tips on how to better manage international search marketing campaigns.

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How to get the most from your Multilingual PPC Campaign

How to get the most from your Multilingual PPC Campaign

How to get the most from your Multilingual PPC campaigns. Conducting a multilingual pay per click (PPC) campaign can be an excellent way to break into international markets.

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