Blog

How to Hire the Right App Translator

How to Hire the Right App Translator

When choosing your app translator, a bit of forward planning and careful thought can help make your project as efficient and effective as possible.

Read More
Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

Penetrating the Chinese gaming market with localised western games could produce sour returns. Using culturally relevant content could be the key.

Read More
How to Achieve Quality in Software Translation and Localisation Projects

How to Achieve Quality in Software Translation and Localisation Projects

Quality Assurance (QA) should form part of any software development project to ensure a high standard of work and a satisfactory outcome.

Read More
China’s Esports Trend Sparks a Rise in Luxe Sports Cafes

China’s Esports Trend Sparks a Rise in Luxe Sports Cafes

The phenomenon of watching eSports is fueling a new demand for venues that enable fans to follow these digital spectator sports in a social environment.

Read More
The Rising Trend Towards Sharing Apps in China

The Rising Trend Towards Sharing Apps in China

According to Nielsen data, 94% of Chinese consumers were willing to share items, compared to fewer than half of North American consumers.

Read More
The Rise and Fall of Zynga: A Cautionary Tale for Mobile Game Developers

The Rise and Fall of Zynga: A Cautionary Tale for Mobile Game Developers

Nearly 10 years ago, Zynga launched Farmville. Within four days, it had attracted over one million daily active users, and nearly $30 million in six months.

Read More
Why the Amazon Appstore Could be a Surprisingly Viable Option for App Developers

Why the Amazon Appstore Could be a Surprisingly Viable Option for App Developers

Launching an app or mobile game in multiple app stores is a common marketing strategy for developers to open channels for additional revenue.

Read More
How to Successfully Market Your Mobile Game

How to Successfully Market Your Mobile Game

Mobile games are now phenomenally popular and gaming apps are the number one category in Apple’s App Store by revenue, engagement and availability.

Read More
Is Virtual Reality Destined to Disturb the Gaming Industry?

Is Virtual Reality Destined to Disturb the Gaming Industry?

Virtually Reality (VR) has been the talk of the gaming community since Facebook’s Mark Zuckerberg acquired Oculus in 2014.

Read More
The Current State of Mobile Gaming and Advertising

The Current State of Mobile Gaming and Advertising

Revenue in the global gaming market reached over $99 billion dollars in 2016, with mobile generating 37% of total revenue.

Read More
How to Scale Your Mobile Game Business in China

How to Scale Your Mobile Game Business in China

Mobile gaming is popular but it’s a very different mobile market landscape compared to other countries.

Read More
Video Game Localisation: Challenges & Pitfalls

Video Game Localisation: Challenges & Pitfalls

The worldwide appeal of gaming, with its attendant need for localisation, translates into several major new challenges for developers.

Read More
Are Fan Translations Good or Bad?

Are Fan Translations Good or Bad?

Are fan translations (translation of media, mostly computer games, films, books and music, from one language to another) ethical?

Read More

Subscribe to our newsletter