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Why Easybuy is Acing India’s Clothing Market

Why Easybuy is Acing India’s Clothing Market

Easybuy is one clothing chain that has understood how to crack India's fashion market by targeting the country's growing middle-class apparel consumers.

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Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity allows marketers be aware of local cultural nuances in order to develop appropriate messaging that engages their target audience.

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Why English Doesn’t Follow the Same Rules as Other Languages

Why English Doesn’t Follow the Same Rules as Other Languages

English is one of the most popular and peculiar languages in the world. It’s a language of aspiration; the language people are most likely to be learning.

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How to Describe “Luxury”

How to Describe “Luxury”

An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.

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Understanding the 6 Dimensions of UK Culture

Understanding the 6 Dimensions of UK Culture

Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

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The Rising Trend Towards Sharing Apps in China

The Rising Trend Towards Sharing Apps in China

According to Nielsen data, 94% of Chinese consumers were willing to share items, compared to fewer than half of North American consumers.

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Understanding the Quirks of India’s eCommerce Market

Understanding the Quirks of India’s eCommerce Market

Touted to soon become the world’s second largest eCommerce market, India is full of digital potential. But wary shoppers, challenging logistics, and inefficient payment systems contribute to a high mortality rate for digital startups in this market.

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How the Cosmetics Industry Embraced Technology

How the Cosmetics Industry Embraced Technology

According to OrbisResearch, the cosmetics market is expected to reach $805.61 billion globally by 2023.

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The State of eCommerce Localisation 2016 Report

The State of eCommerce Localisation 2016 Report

Practicology & TranslateMedia release research identifying localisation opportunities for global online retailers.

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The Meaning of a Smile In Different Cultures

The Meaning of a Smile In Different Cultures

In some parts of the world, such as America, smiling is much more common than in less emotionally expressive countries such as Japan.

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How Different Cultures Celebrate Easter

How Different Cultures Celebrate Easter

Not only is Easter the end of the winter, it is also the end of Lent, traditionally a time of fasting in the Christian calendar.

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How Kellogg’s Failed, and Then Won, in India

How Kellogg’s Failed, and Then Won, in India

How Kellogg’s turned its failure in India into success by localising its offering and message to suit the local market.

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The Impact of Cultural Values on Marketing Ethics

The Impact of Cultural Values on Marketing Ethics

A single marketing message cannot be expected to work in multiple territories due to cultural and ethical differences.

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Shakespeare’s Influence on Modern English & Pronunciation

Shakespeare’s Influence on Modern English & Pronunciation

William Shakespeare is without a doubt one of the greatest writers of the English language. This article looks at Shakespear's influence on modern English and pronunciation.

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Standard English vs. Non-Standard English Dialects

Standard English vs. Non-Standard English Dialects

Standard English started as a regional dialect that developed in the southeast of England.

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