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Why English Doesn’t Follow the Same Rules as Other Languages

Why English Doesn’t Follow the Same Rules as Other Languages

English is one of the most popular and peculiar languages in the world. It’s a language of aspiration; the language people are most likely to be learning.

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How to Describe “Luxury”

How to Describe “Luxury”

An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.

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9 Ways Transcreation Can Improve Your SEO

9 Ways Transcreation Can Improve Your SEO

Transcreation of websites and marketing communications is critical to SEO success in many regions around the world.

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The Rising Trend Towards Sharing Apps in China

The Rising Trend Towards Sharing Apps in China

According to Nielsen data, 94% of Chinese consumers were willing to share items, compared to fewer than half of North American consumers.

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Understanding the Quirks of India’s eCommerce Market

Understanding the Quirks of India’s eCommerce Market

Touted to soon become the world’s second largest eCommerce market, India is full of digital potential. But wary shoppers, challenging logistics, and inefficient payment systems contribute to a high mortality rate for digital startups in this market.

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How the Cosmetics Industry Embraced Technology

How the Cosmetics Industry Embraced Technology

According to Allied Market Research, the cosmetics market is expected to reach $390.07 Billion, Globally, by 2020.

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The State of eCommerce Localisation 2016 Report

The State of eCommerce Localisation 2016 Report

Practicology & TranslateMedia release research identifying localisation opportunities for global online retailers.

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The Meaning of a Smile In Different Cultures

The Meaning of a Smile In Different Cultures

In some parts of the world, such as America, smiling is much more common than in less emotionally expressive countries such as Japan.

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How Different Cultures Celebrate Easter

How Different Cultures Celebrate Easter

Not only is Easter the end of the winter, it is also the end of Lent, traditionally a time of fasting in the Christian calendar.

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How Kellogg’s Failed, and Then Won, in India

How Kellogg’s Failed, and Then Won, in India

How Kellogg’s turned its failure in India into success by localising its offering and message to suit the local market.

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Shakespeare’s Influence on Modern English & Pronunciation

Shakespeare’s Influence on Modern English & Pronunciation

William Shakespeare is without a doubt one of the greatest writers of the English language. This article looks at Shakespear's influence on modern English and pronunciation.

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Standard English vs. Non-Standard English Dialects

Standard English vs. Non-Standard English Dialects

Standard English started as a regional dialect that developed in the southeast of England.

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