24 Sep 2015

The Death of the Accent & Its Impact on Search

The internet has offered an unparalleled opportunity for people in different countries to communicate with one another leading to an explosion in the exchange of ideas. The technologies and platforms that support this communication have themselves spawned a huge range […]

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29 Oct 2013

21 Elements of International Marketing

Expanding your business abroad is a major undertaking, even for the most experienced entrepreneurs and marketing professionals. Every region has its own cultural, political, economic, legal and technological nuances, which means that a single business plan will almost never allow […]

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23 May 2013

Localisation Increases Conversion by an Average of 70%

TranslateMedia attended an event today hosted by specialist paid search agency, Net Media Planet. The event, entitled “Going Global – maximising the international growth opportunity through Paid Search”, focussed on the challenges and opportunities for international expansion through digital channels […]

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01 Aug 2011

How to get the most from your Multilingual PPC Campaign

Multilingual PPC Best Practices (and some bad ones) Conducting a multilingual pay per click (PPC) campaign can be an excellent way to break into international markets. But to paraphrase Sergey Brin’s famous maxim, having great ideas is easy – success […]

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