20 Jan 2017

Why 2017 is Going to be the Year of the Customer

The way customers view and interact with brands has been undergoing a long-term change; one that’s expected to reach a peak in 2017. Customers are now very much in the driving seat when it comes to their relationship with businesses. […]

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18 Jan 2017

The Challenges of Machine-to-Human Communication

Humanity stands at an odd junction in its relationship with machines. We’re sophisticated enough to have machines that talk to us as they check out our groceries, but jaded enough that these machines annoy us. Empty lifts inform non-existent passengers […]

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20 Dec 2016

How Voice Search Will Impact Your SEO Strategy

The popularity and convenience that mobile devices bring to our everyday lives has led to not only mobile data surpassing desktop but an increase in voice search queries. In-app chatbots, digital assistants and social media have enabled mobile devices to significantly […]

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05 Dec 2016

Meet The Chatbots That Are Changing Our Everyday Lives

In 2003, Computer Science student Jiyou Jia conducted a study to discover if a chatbot could aid in the teaching of foreign languages. His conclusion was ’this kind of system can not work as a teaching assistant program in foreign […]

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01 Dec 2016

How the Cosmetics Industry Embraced Technology

According to Allied Market Research, the cosmetics market is expected to reach $390.07 Billion, Globally, by 2020. With its ability to reinvent itself using emerging technology and an array of entry price point products in its arsenal, it’s beaten the […]

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23 Nov 2016

The State of eCommerce Localisation 2016 Report

Practicology & TranslateMedia release research identifying localisation opportunities for global online retailers. “The retail industry is still in the early stages of defining strategies for localisation.” Cross-border eCommerce has always been a major challenge for brands and retailers. This report […]

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05 Oct 2016

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behaviour in order to increase sales. It’s thought consumer retail spending could reach nearly $27 trillion next year, thanks to rising population and […]

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22 Jul 2014

Localising Smells: How Different Cultures Perceive Scents

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon. For the Ongee people, who reside on the Andaman Islands in the Bay of Bengal between India and Burma, the universe and everything […]

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13 Jan 2014

The Future’s Bright, the Future’s Silicon

Online shopping took off this Christmas Anyone thinking about growing their business in 2014 should have at least one eye on the online market. Figures from the British Retail Consortium (BRC) show online sales grew at their fastest rate for […]

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06 Dec 2013

British Firms Urged to Meet China Tourism Demand

British firms are being urged to think about tailoring their customer service and marketing strategies around Mandarin as a major campaign to encourage more Chinese tourists to visit the UK is launched. The campaign, announced as part of the Government’s […]

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