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Extreme Segmentation: How Big Data is Transforming Retail

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behaviour in order to increase sales.

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Snapchat Opportunities for Global Businesses

Snapchat Opportunities for Global Businesses

Snapchat’s taken the world by storm but until fairly recently, it’s been a channel that businesses have tended to avoid.

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Trends in Global Social Media

Trends in Global Social Media

Social media has evolved a great deal over the years and marketers now have to look beyond likes and shares to deliver real business value and ROI from social media activity.

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Real-Time Marketing and Its Application in B2B Commerce

Real-Time Marketing and Its Application in B2B Commerce

Real-time marketing means creating and promoting content relevant to what is going on now, as opposed to fitting pre-planned marketing strategies.

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The Impact of Language in a World Gone Social

The Impact of Language in a World Gone Social

Ask many people what "hobby" they'd like - or need - to start, and "learn a new language" is at or near the top of the list.

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Mobile First Design a Must in Emerging Markets

Mobile First Design a Must in Emerging Markets

Businesses that hope to succeed in emerging markets should focus on delivering high-quality mobile customer experiences

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Harnessing Word of Mouth to Build a Global Brand

Harnessing Word of Mouth to Build a Global Brand

Word-of-mouth advertising shouldn’t be underestimated. This unpaid form of promotion is invaluable as it represents one of the most credible forms of advertising

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How Social Media Can Boost International Sales

How Social Media Can Boost International Sales

It’s hard to imagine a world without social media. These virtual networks have really taken off over the course of the last few years, gaining traction in all four corners of the globe.

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Should Brands Get ‘Down With da Kids’?

Should Brands Get ‘Down With da Kids’?

One of the greatest challenges for brands these days is connecting with the younger generation. But should they use slang to do so?

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Going Global With Social Media

Going Global With Social Media

Increased globalisation brings opportunities and challenges for businesses launching social media internationally. Luckily, we have some of the best practises to share.

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LinkedIn Launches Site in Chinese

LinkedIn Launches Site in Chinese

Professional networking service LinkedIn has launched a Chinese language site as it looks to offer a more localised service to its users in the country.

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Newspaper Turns to Translation for Community Engagement

Newspaper Turns to Translation for Community Engagement

The largest weekly newspaper in Northern Ireland has started publishing news stories in different languages as part of an initiative to engage the local community.

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How Pharmaceutical Firms Are Using Social Media to Speak to Patients

How Pharmaceutical Firms Are Using Social Media to Speak to Patients

Pharma companies are embracing social media as they seek new, effective ways of helping the people using their products.

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21 Elements of International Marketing

21 Elements of International Marketing

Expanding your business abroad is a major undertaking, even for the most experienced entrepreneurs and marketing professionals....

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Why Your Business Needs a Social Customer Care Strategy

Why Your Business Needs a Social Customer Care Strategy

Customers are increasingly in control and organisations need to deliver the best customer service in order to maintain a competitive advantage.

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Google Introduces Native Translation for Google+

Google Introduces Native Translation for Google+

Google has introduced native translations for Google+ accounts previously only possible using the Google Translate for Google+ Chrome extension which was released in 2011.

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Social Media and Machine Translation: A Recipe for Disaster?

Social Media and Machine Translation: A Recipe for Disaster?

Can you trust a machine to translate your social media messages without inadvertently causing offence by not understanding humour or sarcasm

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Cambridge University Linguists Track Changes in Welsh Language Using Twitter

Cambridge University Linguists Track Changes in Welsh Language Using Twitter

Cambridge University researchers announced today that they have been using a database of Welsh tweets to track the evolving Welsh language.

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Multilingual Social Media in Melbourne

Multilingual Social Media in Melbourne

Multilingual Social Media in Melbourne. Simon Jackson, who works at ESRI Australia, a provider of Geographic Information System (GIS) technology, has recreated the study focusing on the Australian city of Melbourne.

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Search Engines, Browsers and Social Networks of the Top 10 European Internet Markets

Search Engines, Browsers and Social Networks of the Top 10 European Internet Markets

Your international marketing campaign begins with laying your sites on new target markets for your product.

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