05 Oct 2016

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behaviour in order to increase sales. It’s thought consumer retail spending could reach nearly $27 trillion next year, thanks to rising population and […]

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20 Jun 2016

Snapchat Opportunities for Global Businesses

Snapchat’s taken the world by storm and the popularity of this social media app remains high with those under 30. But until fairly recently, it’s been a channel that businesses have tended to avoid. However, some major international brands are […]

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05 Nov 2015

Trends in Global Social Media

Social media has evolved a great deal over the years and marketers now have to look beyond likes and shares to deliver real business value and ROI from social media activity. Social media networks are beginning to recognise this and […]

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20 May 2015

Real-Time Marketing and Its Application in B2B Commerce

Real-time marketing is a timely, agile style of promotion focused around current events and immediate feedback from customers. Rather than sticking to pre-planned campaign activities that fit within a long-term marketing plan, real-time marketing means creating and promoting content relevant […]

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15 Oct 2014

Mobile First Design a Must in Emerging Markets

Businesses that hope to succeed in emerging markets should focus on delivering high-quality mobile customer experiences. Some businesses in developed markets aren’t only thinking about desktop-first when it comes to online strategy – many are still desktop-only. Research from early […]

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10 Oct 2014

Harnessing Word of Mouth to Build a Global Brand

Word-of-mouth advertising shouldn’t be underestimated. It’s important for every business – large or small – as a happy customer can easily steer dozens of new ones your way without you even having to lift a finger. This unpaid form of […]

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10 Sep 2014

How Social Media Can Boost International Sales

It’s hard to imagine a world without social media. Social media networks have really taken off over the course of the last few years, gaining traction in all four corners of the globe and proving to be much more than […]

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01 Jul 2014

Should Brands Get ‘Down With da Kids’?

One of the greatest challenges for brands these days is connecting with the younger generation. It can be extremely difficult to get your message across to teenagers – especially as your memories of what it was like growing up as […]

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10 Jun 2014

Going Global With Social Media

Top tips for international social media marketing Companies hoping to conquer the world in 2014 should seriously consider using the powerful weapon that is social media. But how should you ensure that you manage your international social media successfully? Benefits of […]

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25 Feb 2014

LinkedIn Launches Site in Chinese

Professional networking service LinkedIn has launched a test version of its Chinese language site as it looks to offer a more localised service to its users in the country. California-headquartered LinkedIn, the only main US social network with a presence in China, […]

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