24 Feb 2017

How eCommerce Companies Can Increase Their Mobile Conversion Rates

The bad news for online retailers is that conversion rates are consistently lower when users are on a mobile compared to when they’re using desktop. That’s particularly aggravating as users are generally switching from desktop to mobile. The good news […]

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22 Feb 2017

How Different Cultures Value the Spoken vs. the Written Word

Communication can essentially be divided into two categories: the written and spoken word. How the balance is struck between these two forms of communication – the point at which one needs to be exchanged for another – really depends on […]

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20 Feb 2017

Why the Car Industry is Switching to English

In moves that came as a surprise to many people, two major car makers recently announced that they were changing their official languages to English. Volkswagen (VW) is the latest firm to switch languages, following on from Honda last year. […]

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17 Feb 2017

Travel Retail: The Success of the Sixth Continent

The global value of travel retail itself is set to reach $85 billion by 2020. With the lure of duty-free shopping and over a billion people travelling worldwide, international brands such as L’Oréal have aptly nicknamed this growing economy ‘the […]

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15 Feb 2017

How the Jewellery Industry is Tackling the Growing Problem of Fakes

Fake branded jewellery is an increasingly significant concern in a brand-driven jewellery industry where an increasing number of transactions are happening online. It’s happening at high and low ends of the market, affecting jewellery both budget and fine, and brands […]

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14 Feb 2017

Easy Website Localisation with Joomla! and TranslateMedia

Joomla! is a popular web content management system (CMS) and millions of businesses use it to power their corporate websites and blogs. Joomla! is a popular choice for a number of reasons. It’s free, open source, easy to install and use, […]

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13 Feb 2017

The ‘Jilted Generation’: Why are Businesses Ignoring Generation X in Favour of Millennials?

Brands spend a great deal of time wringing their hands about the millennial generation – how to engage with them, how to retain their fickle loyalty. But are they chasing the wrong quarry? The 34-45 year age group known as […]

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10 Feb 2017

China’s Passion for QR Codes

QR codes are considered dead and buried in the UK but they’re alive and well in Asia. First created in Japan in the mid-nineties, QR codes first seemed a great way to connect the offline and online worlds – it’s […]

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08 Feb 2017

How Artificial Intelligence is Going to Transform the Legal Sector

Although the legal sector is notoriously reluctant to absorb new technologies, it seems that artificial intelligence (AI) is highly likely to cause some serious disruption to the industry in the near future. Innovations in AI are introducing new possibilities that […]

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06 Feb 2017

Why Global Brands Should Redesign Their Value Proposition for New Markets

One of the most important things to understand about doing business internationally is that one approach can’t work everywhere. Brands need to re-evaluate every aspect of their approach as they enter new markets, localising every part of their offering to […]

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