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Why English is Considered the Language of the Skies

Why English is Considered the Language of the Skies

Those working in aviation are now required to take regular tests to prove their English language proficiency, with the aim of improving communications.

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How Social Media is Transforming the Travel Industry

How Social Media is Transforming the Travel Industry

Social media has slowly but surely permeated its way into the marketing strategies of nearly every business sector and the travel industry is no exception.

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Artificial Intelligence: The Next Frontier in Travel

Artificial Intelligence: The Next Frontier in Travel

The days of making the trip to a travel agent to sit at a desk and go through booking options have all but disappeared for holidaymakers.

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How the Travel Industry Uses Customer Data to Improve Customer Loyalty

How the Travel Industry Uses Customer Data to Improve Customer Loyalty

Technology has disrupted the travel industry - travel agents and international airports have a strong digital focus when engaging with travellers.

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Travel Retail: The Success of the Sixth Continent

Travel Retail: The Success of the Sixth Continent

The global value of travel retail itself is set to reach $85 billion by 2020 and L’Oréal have aptly nicknamed this growing economy ‘the sixth continent’.

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Things We Can All Learn from the Travel Industry

Things We Can All Learn from the Travel Industry

Many of the businesses to survive the early 2000s dotcom bubble were travel companies – Expedia, lastminute and priceline – all of which still exist today.

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How Shanghai Disneyland Fits Disney’s Global Strategy

How Shanghai Disneyland Fits Disney’s Global Strategy

Chinese consumers, or more specifically their newfound disposable spending power, are a serious target for the film and entertainment industry now scrambling to meet their desires.

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Responding to the Growth in Tourism from Emerging Markets

Responding to the Growth in Tourism from Emerging Markets

Tourists from emerging markets are travelling the world in increasing numbers and they are increasingly spending more than other nationalities when they do.

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International Expansion Key to Future Growth

International Expansion Key to Future Growth

As growth in developed countries slows, businesses are advised to look abroad for expansion opportunities.

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How Website Localisation Can Boost UK Tourism

How Website Localisation Can Boost UK Tourism

Millions of tourists flock to London every year for a taste of the English lifestyle. But many attractions have not localised their websites.

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