Blog

Most of the USA is Now Multicultural

Most of the USA is Now Multicultural

Large parts of the US are now majority-minority. America’s white population is expected to become a minority in 2043.

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US Hispanic Marketing Spend Surges

US Hispanic Marketing Spend Surges

More brands are realising the potential of targeting the Hispanic community with spend on Spanish language marketing on the up.

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Cheap Smartphones Set to Boost Global Ecommerce

Cheap Smartphones Set to Boost Global Ecommerce

Smartphones have reached huge levels of penetration in many western countries in recent years. But the situation is very different in emerging economies.

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Translating Native Advertising for an International Audience

Translating Native Advertising for an International Audience

When translated properly with the end users' culture and behaviour in mind, native advertising can be a powerful tool for international marketing.

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Translating Corporate Culture on the World Stage

Translating Corporate Culture on the World Stage

Increased globalisation has allowed brands to reach consumers at the furthest ends of the globe. But how do companies maintain their corporate culture globally?

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How Google ‘Pigeon’ May Impact Local Businesses

How Google ‘Pigeon’ May Impact Local Businesses

How Google's changes to local search results might effect local businesses in different regions around the world.

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The US Hispanic Market – A Powerful Minority

The US Hispanic Market – A Powerful Minority

To say the Hispanic market in the United States is big would be an understatement. Brands that want to succeed in the USA need to target this lucrative and growing market.

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Can a Machine Really Detect Sarcasm?

Can a Machine Really Detect Sarcasm?

Top dogs at the US Secret Service are currently looking to implement software that can help them identify sarcasm in social media posts.

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How to Secure Investment in Your Translation Project

How to Secure Investment in Your Translation Project

You know the value of translating content for global marketing projects. But senior management might not. How do you convince them?

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Could a Poor Translation Kill You?

Could a Poor Translation Kill You?

No inquest has returned a verdict of death by bad translation - but poor translations in healthcare and law could seriously damage your health.

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Marketers Increasingly Turning to ‘Content Curation’

Marketers Increasingly Turning to ‘Content Curation’

Two-thirds of US marketing professionals said they want to increase their spending on content curation in 2014.

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Coke Ad Kicks up a Storm in Many Languages

Coke Ad Kicks up a Storm in Many Languages

A multilingual advert for Coca-Cola broadcast during the recent NFL Super Bowl in the US has divided opinion.

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International eCommerce – 5 Crucial (and Easy) Steps

International eCommerce – 5 Crucial (and Easy) Steps

This article takes a quick look at some of the best practice steps for localizing an international web presence.

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Exploring the Source of Language Comprehension

Exploring the Source of Language Comprehension

Scientists are mapping the brain in order to pinpoint areas crucial to language comprehension.

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Demand for Qualified Translators On the Up

Demand for Qualified Translators On the Up

Demand for professional translators is set to rise but candidates for jobs will need to show that they stand out from the competition.

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The Rise of Industrial Espionage

The Rise of Industrial Espionage

Governments accused of dabbling in the dark world of industrial espionage to stay one step ahead of the game.

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Tech Study Measures Digital Natives Globally

Tech Study Measures Digital Natives Globally

A recent study shows that around 30% of people aged 15 to 24 have been actively using the internet for the last five years.

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Top 3 Digital Trends for 2014

Top 3 Digital Trends for 2014

Digital is changing today’s business model as a near-dizzying number of technologies create new ways for companies to generate revenue and value.

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Where we live, part two

Where we live, part two

At TranslateMedia we love localization. When analyzing our database of over 5000 linguists around the world we immediately wondered how to visualize this massive amount o...

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Meet our Team

Meet our Team

We've decided to open up our internal staff website to the wider world. You can access the site by clicking anyw...

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