30 Sep 2014

Most of the USA is Now Multicultural

Large parts of the US are now majority-minority America’s white population is expected to become a minority in 2043 – if estimates by the US Census Bureau are to be believed -something that has come about due to continuous mass […]

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16 Sep 2014

US Hispanic Marketing Spend Surges

More brands are realising the potential of targeting the Hispanic community with spend on Spanish language marketing on the up. That’s the case in the US where Hispanic media spending jumped a staggering 8.1% to $8.3 billion in 2013, according […]

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02 Sep 2014

Cheap Smartphones Set to Boost Global Ecommerce

Smartphones have dramatically changed the ecommerce landscape since they first appeared on the scene at the turn of the century. It is now easier than ever before to buy stuff online, even if you’re out and about. Smartphones have reached […]

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19 Aug 2014

Translating Native Advertising for an International Audience

Native advertising is more effective than display advertising when it comes to grabbing the attention of consumers. That’s according to research from IPG Media Lab which measured visual attention and brand lift for native ads from a number of top […]

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13 Aug 2014

Translating Corporate Culture on the World Stage

Increased globalisation and rapid advancements in technology have allowed brands to reach consumers at the furthest ends of the globe. A number of companies have consequently expanded into previously uncharted territory in a bid to attract new business. Integrating a […]

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06 Aug 2014

How Google ‘Pigeon’ May Impact Local Businesses

Back in 2002, Google announced something called Google Pigeon and an updated version of their PageRank algorithm called PigeonRank. “PigeonRank’s success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects […]

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17 Jun 2014

The US Hispanic Market – A Powerful Minority

To say the Hispanic market in the United States is big would be an understatement. Hispanics represent the largest minority in the USA, making up almost a fifth (16.3%) of the total population. In fact, according to the U.S. Census […]

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16 Jun 2014

Can a Machine Really Detect Sarcasm?

Sarcasm is often described as ‘the lowest form of wit’ – but if this is the case, why do we sometimes have difficulty picking up on it? The US Secret Service – the law enforcement organisation charged with the task […]

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15 May 2014

How to Secure Investment in Your Translation Project

You know the value of translating content for global marketing projects. But senior management might not. How do you convince them? You’re a marketing manager who is wise enough to realise the value of translated content – and you’re especially […]

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02 May 2014

Could a Poor Translation Kill You?

No inquest has returned a verdict of death by bad translation. For a start, it’s not in a coroner’s remit. But so many high-risk industries rely on good interpretations from one language to another that accurate translation is vital and […]

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