16 Jan 2017

The Current State of Mobile Gaming and Advertising

Revenue in the global gaming market reached over $99 billion dollars in 2016, with mobile generating 37% of total revenue. Mobile gaming is set to generate over $52 billion globally by 2019. Innovations in smartphone technology and the popularity of […]

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04 Jan 2017

How to Scale Your Mobile Game Business in China

China is now the largest mobile game market in the world and around 10,000 new mobile games were released to 400 million mobile gamers in a market worth $7 billion in 2015. 2016 is likely to have been even bigger. […]

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08 Dec 2014

Best Practice Approaches to Video Localisation

There’s strong argument for incorporating video content into your marketing strategy. It’s thought that video could be up to four times as engaging as static content, and could drive conversion much more quickly. With video a relatively expensive content medium […]

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