10 Aug 2016

Easy Website Localisation with Drupal & TranslateMedia

TranslateMedia has just released a module to integrate Drupal with its state-of-the-art translation workflow management system, STREAM. The module works in conjunction with the Translation Management Tool for Drupal – a popular website localisation module which simplifies the translation process […]

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22 Mar 2016

Using Google Analytics to Identify Overseas Opportunities

Google Analytics is a powerful freemium tool to analyse and report on your website traffic and a hugely valuable source of data for businesses thinking of expanding their operations into new markets. Google Analytics is the most popular web analytics tool. According to […]

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01 Mar 2016

Selective Localisation: Knowing When and What to Localise

Localisation differs from translation in that localisation takes into account the idiosyncrasies of the culture within each market – adapting the product, service and message to suit local audiences. As more brands understand the importance of localisation, “think global; act […]

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16 Feb 2016

Buying into Brand Britain: Global Opportunities for UK Exporters

Britain has a reputation for quality manufacturing and goods made in Britain are not only considered to be desirable across much of the world but the ‘made in Britain’ label also commands a premium in many markets. For wealthy and […]

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07 Jan 2016

Web Accessibility Approaches to Boost Your Bottom Line

In their blog post dispensing web accessibility myths, Nomensa UX design experts estimate that 10% of the world’s population has a disability affecting their internet use. This corresponds to a potential worldwide population of accessibility-compromised web users of somewhere in […]

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15 Dec 2015

Tips for Designing Websites for Asian Markets

If you are building or adapting a website for Asian audiences, there are a few practical considerations you need to take into account. There are technical challenges posed by the need to cater for the character sets featured in Asian […]

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03 Dec 2015

TranslateMedia Becomes a Demandware Premier Partner

Pre-built integration with TranslateMedia makes it faster and easier for Demandware clients to deploy their localisation projects. TranslateMedia, already an established LINK Technology partner for 18 months, announced today that it has become a Demandware Premier Partner, joining a best-of-breed […]

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23 Nov 2015

The Future of Online Marketplaces

Businesses looking to venture into new markets often find that the easiest and quickest way to do so is to join an existing online marketplace. Borrowing the credibility of a known marketplace is a good way to introduce your brand […]

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03 Nov 2015

Location Profiling: The Future of Audience Data?

Marketers are increasingly gaining visibility of consumer behaviour, not only online but also in the offline world. Location profiling data is the key to this new level of visibility of consumer behaviour, and it’s offering useful insights into how online […]

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02 Nov 2015

Best Practice for Country & Language Selectors on International Websites

There are many ways in which you can display the languages that your website is available in and the countries the content is intended for. But which way is best? Some sites present their language and country selectors as a […]

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