16 May 2016

The Drive to Clean Up Digital Advertising

Advertising trade bodies on both sides of the Atlantic are on a drive to clean up some of the murky practices in the global digital advertising industry and engender more trust and accountability between media agents and their clients. British trade […]

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05 Apr 2016

How to Run a Successful Transcreation Project

Translating marketing content isn’t simply a case of literally translating from one language to another. To create a successful campaign, it’s necessary to have real insight into the local culture, imagining how the campaign is likely to be received and […]

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04 Apr 2016

The Importance of Localised User Reviews

If your business is planning on entering a new market, one of the best things you can do to gain trust and build credibility is to get local users to provide reviews of your product or service. There’s a strong […]

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08 Feb 2016

Building Exceptional Fashion Technology Platforms

Technology in fashion has now gone beyond mere novelty and is now a significant differentiator and major driver of brand-consumer interactions. For brands in this highly competitive industry, ‘FashTech’ is offering opportunities to differentiate themselves in ways that consumers value. […]

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13 Jan 2016

The Battle for India’s eCommerce Market

It’s perhaps no wonder that major vendors are battling to dominate Indian eCommerce: this market could be worth $60 billion by 2020. Three major players, and a host of minor ones, are jockeying for position in Indian e-tail as the […]

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02 Dec 2015

Storytelling Your Brand to an International Audience

Stories bring brands to life and help reach audiences in a profound and enduring way. Stories provide emotional contexts for our experiences, and having a strong brand story can cut though the noise and reach audiences in order to better […]

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23 Nov 2015

The Future of Online Marketplaces

Businesses looking to venture into new markets often find that the easiest and quickest way to do so is to join an existing online marketplace. Borrowing the credibility of a known marketplace is a good way to introduce your brand […]

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10 Nov 2015

What International Marketers Can Learn From Growth Hackers

It’s easy to be cynical about growth hacking. After all, pursuing and achieving business growth isn’t a new concept. But growth hacking isn’t just about describing marketing activities in a sexier way. It involves a different set of skills and […]

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03 Nov 2015

Location Profiling: The Future of Audience Data?

Marketers are increasingly gaining visibility of consumer behaviour, not only online but also in the offline world. Location profiling data is the key to this new level of visibility of consumer behaviour, and it’s offering useful insights into how online […]

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21 Oct 2015

Website Design in Asia vs. The West

Western web designers often snigger at cluttered Asian websites. To a US or European audience, Asian web design seems hugely crowded with images, text, distracting gif and Flash animations and a overwhelming mass of icons. Why has this style of web […]

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