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Understanding Cultural Barriers to International Negotiations

Understanding Cultural Barriers to International Negotiations

When entering into international negotiations, it’s essential that you take the time to prepare beforehand to understand cultural differences in order to manage expectations of a potential client or business partner and land a deal.

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Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

If you’re trying to penetrate the Chinese market. Made in China for a Chinese audience, the gameplay and themes in Honour of Kings are relatable: characters are based on legendary figures making it culturally relevant. This works much better than shonky localised western games in translation.

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How to Achieve Quality in Software Translation and Localisation Projects

How to Achieve Quality in Software Translation and Localisation Projects

Quality assurance (QA) should form part of any software development project. It’s a way to ensure a high standard of work and ensure a satisfactory outcome. But QA plays a bigger role in localisation projects than just bug bashing.

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The Cultural Changes That are Essential to Digital Transformation in Healthcare

The Cultural Changes That are Essential to Digital Transformation in Healthcare

It’s widely acknowledged that new digital technologies will soon begin to impact on the healthcare industry. Innovative software, applied analytics and new devices are going to impact on how healthcare is delivered and consumed.

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China’s Bullish Approach to Cross-Border eCommerce

China’s Bullish Approach to Cross-Border eCommerce

China is aggressively asserting itself as a major force in eCommerce. Consumers in the world’s largest economy made cross-border eCommerce purchases worth over $100bn last year, according to eMarketer.

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Why Retailers are Deciding to Exclusively Trade Online

Why Retailers are Deciding to Exclusively Trade Online

As retailers in markets including the US and UK weather tough trading conditions on the high street, online-only retailers seem to be performing well compared to their peers with physical stores. Is online-only the future of retail?

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How to Work Successfully with International Vendors

How to Work Successfully with International Vendors

The way businesses work alongside international vendors is changing. There’s a growing understanding that learning to work alongside international partners can help achieve more successful collaborations.

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Why Brands Are Still Not Getting Localisation Right

Why Brands Are Still Not Getting Localisation Right

Products, services and content need to be adapted to meet the needs and expectations of specific markets. This is a process called localisation, and it’s a vital part of your approach when you’re seeking new audiences for your brand.

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Why English is Less Popular than English-Speaking Brands like to Believe

Why English is Less Popular than English-Speaking Brands like to Believe

For a long time, English content dominated the internet and much of the globe was in the thrall of English-speaking powers. But there’s strong evidence that customers are far more likely to transact with brands that cater to them in their first language.

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How India is Becoming One of the World’s Biggest Markets for Localisation

How India is Becoming One of the World’s Biggest Markets for Localisation

India is now the third largest consumer market in the world, with healthy income growth and an increasingly sophisticated consumer market.

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Technology Helping the Healthcare Industry Communicate with Patients

Technology Helping the Healthcare Industry Communicate with Patients

The healthcare industry is notoriously bad at communicating with patients. It’s thought poor communication could cost the NHS a billion pounds each year.

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5 Ways Business Owners Can Accelerate International Growth

5 Ways Business Owners Can Accelerate International Growth

But expanding a business in new markets is no small feat and the process can be can fraught with uncertainties. But what are some of the key factors international businesses should consider in order to excel in new markets?

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The Rise of Gender Neutrality and the Impact on Language

The Rise of Gender Neutrality and the Impact on Language

Gender stereotyping is one of the most talked about topics in gender politics today, but how does the rise of gender neutrality impact our language?

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Are You Ready to Face the Language Challenges of GDPR?

Are You Ready to Face the Language Challenges of GDPR?

Many global businesses still aren’t aware that they may need to muster language resources to meet the requirements of the General Data Protection Regulation (GDPR) that are coming into effect very shortly in the EU.

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How China and India Are Disrupting the Global Healthcare Sector

How China and India Are Disrupting the Global Healthcare Sector

By taking innovative approaches and letting new entrants and smaller providers try new approaches, these markets could be the breeding ground for new ideas that the rest of the world could eventually implement.

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The Influencer Marketing Trends You Need to Know in 2018

The Influencer Marketing Trends You Need to Know in 2018

One of the hardest elements of influencer marketing is finding the right influencers. The perfect influencer is not only credible to their specific audience, but they also have a big enough audience to achieve the reach you want.

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How Deep Learning Can Help Accelerate Business Growth

How Deep Learning Can Help Accelerate Business Growth

Deep learning is a particular type of artificial intelligence based on the principle that computers can teach themselves how to improve. This approach enables the technology to build complex concepts out of simpler ones.

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Consumer Tech Giants Disrupting the Healthcare Sector

Consumer Tech Giants Disrupting the Healthcare Sector

Amazon and two other US corporate giants, Berkshire Hathaway and JPMorgan Chase, announced that they are creating an independent company to provide affordable healthcare for their employees.

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The Changing Face of China’s Male Beauty Market

The Changing Face of China’s Male Beauty Market

In China, male consumers born in the 1990s, are the driving force behind the countries male beauty market and are considered just as important as there female counterparts.

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The Rising Popularity of Headless Development

The Rising Popularity of Headless Development

Thanks to the huge popularity of CMS platforms Drupal and Wordpress, many development projects are approached by making the design an integral part of the CMS build.

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