TranslateMedia is pleased to announce that it is now a member of the Content Marketing Association. With content marketing on the rise across multiple platforms and devices, a huge amount of data is now available to brands and agencies, allowing them to create highly targeted campaigns when entering foreign markets. TranslateMedia works with these agencies to ensure that they communicate effectively with customers in their target markets while maintaining their brand’s image and tone of voice.
Content marketing is the discipline of creating high-quality branded editorial content across all media channels and platforms in order to develop engaging relationships and deliver consumer value and measurable success for brands. The Content Marketing Association promotes the content marketing industry and the value of member agencies and organisations specialising in developing effective editorial engagement for brands.
“The CMA membership will provide TranslateMedia access to the latest industry trends and research,” said Patrick Eve, managing director of TranslateMedia. “These insights will enhance our ability to advise our clients on their approach to communicating in new markets at the translation and transcreation stage.”