Dear *|FNAME|*,

This month, we’ve been exploring the quirks on India’s eCommerce market. We’re also looking at how the fashion industry is embracing AR and VR.

The articles below discuss these topics and others in more detail. I hope you enjoy reading them.

Kind regards,

Victor Garcia

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How to Describe “Luxury”
An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.
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How Product Development Teams Can Benefit from Continuous Localisation
Companies that follow agile development workflows are increasing turning to continuous localisation to release multilingual versions of their products.
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How Google Could Help Brands Connect Online Ads and Offline Purchasing Behaviour
Bridging the gap between online advertising and offline purchasing has been something of a holy grail for digital advertisers.
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Are You Bold Enough to Let AI Represent Your Brand?
Many brands are making use of chatbots and voice-activated apps to help guide customers through the decision process.
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Profiling Africa’s Emerging Middle Class
Brands that are looking to engage with emerging African consumers tend to make false assumptions about the direction of economic growth is taking consumer demand across the continent. There’s an assumption that households with rising incomes will adopt the same spending habits as they do in more established economies, with growing interest in consumer goods and even luxuries.
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9 Ways Transcreation Can Improve Your SEO
Transcreation of websites and marketing communications is critical to SEO success in many regions around the world.
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How Businesses Can Achieve Personalisation at Scale
Personalisation works. We know for a fact that it can help raise the ROI of marketing spend by between 5 and 8 times, and lift sales by at least 10%. That’s according to McKinsey figures. We also know that sales rise when customer web experiences are personalised, and personalised calls to action raise conversion rates by over 40%.
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