Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

 

Dear *|FNAME|*,

This month, we’ve been exploring why the Amazon Appstore could be a surprisingly viable option for app developers. We’re also looking at how mobile technology is transforming Africa.

The articles below discuss these topics and others in more detail. I hope you enjoy reading them.

Kind regards,

Victor Garcia

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If you’re trying to penetrate the Chinese market. Made in China for a Chinese audience, the gameplay and themes in Honour of Kings are relatable: characters are based on legendary figures making it culturally relevant. This works much better than shonky localised western games in translation.
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STREAM™

Keep track of all of your translation jobs with STREAM™, our translation management platform.

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Why Internationalisation is Critical to the Success of your Digital Product
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Localising Your Search Strategy for International Audiences
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Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry
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TranslateMedia launches adaptive neural machine translation

High-quality, localised content at a fraction of the cost

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