Dear *|FNAME|*,

This month, we’ve been exploring why the Amazon Appstore could be a surprisingly viable option for app developers. We’re also looking at how mobile technology is transforming Africa.

The articles below discuss these topics and others in more detail. I hope you enjoy reading them.

Kind regards,

Victor Garcia

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The Rising Trend Towards Sharing Apps in China
Last year we explored data showing how Chinese consumers seem to be particularly receptive to the sharing economy. According to Nielsen data, 94% of Chinese consumers were willing to share items, compared with fewer than half of North Americans.
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How Product Development Teams Can Benefit from Continuous Localisation
Companies that follow agile development workflows are increasing turning to continuous localisation to release multilingual versions of their products.
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How Google Could Help Brands Connect Online Ads and Offline Purchasing Behaviour
Bridging the gap between online advertising and offline purchasing has been something of a holy grail for digital advertisers.
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How to Describe “Luxury”
An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.
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Are You Bold Enough to Let AI Represent Your Brand?
Many brands are making use of chatbots and voice-activated apps to help guide customers through the decision process.
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Profiling Africa’s Emerging Middle Class
Brands that are looking to engage with emerging African consumers tend to make false assumptions about the direction of economic growth is taking consumer demand across the continent. There’s an assumption that households with rising incomes will adopt the same spending habits as they do in more established economies, with growing interest in consumer goods and even luxuries.
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9 Ways Transcreation Can Improve Your SEO
Transcreation of websites and marketing communications is critical to SEO success in many regions around the world.
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