Why Brands Are Still Not Getting Localisation Right

 

Dear *|FNAME|*,

This month, we’ve been exploring how artificial intelligence can rescue your leads problem. We’re also looking at how mobile technology is transforming Africa.

The articles below discuss these topics and others in more detail. I hope you enjoy reading them.

Kind regards,

Victor Garcia

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Products, services and content need to be adapted to meet the needs and expectations of specific markets. This is a process called localisation, and it’s a vital part of your approach when you’re seeking new audiences for your brand.
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Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings
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How to Achieve Quality in Software Translation and Localisation Projects
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The Cultural Changes That are Essential to Digital Transformation in Healthcare
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