In many parts of the world, if you perform an English language search for a local business such as a hairdresser or restaurant you’ll find many more results in English compared to a search in a minority language such as Polish or Lahnda.
It seems that the internet may be a key information resource for humanity, but we’re not great at sharing the information we gather with different language groups. But how much does the information you see online change depending on the country you’re in and the language you speak? To find out more on this topic, click the link below.
We’ve also featured three additional articles discussing Indian consumers’ unique approach to luxury purchasing, how aggregator sites are transforming the fashion industry and how India influenced the English Language. I hope you enjoy reading them.