Professional eCommerce website localisation service
Only 18% of online Europeans stated that they would purchase goods and services in a foreign language. However, simply translating your content into your customer’s native language is not enough to achieve success in global markets.
You need to ensure that your site is localised for audiences in your target market and optimised for the most popular search engines in your target region.
On top of this, you need to ensure that you use the right domain name and structure, display pricing in the local currency and adapt your sizes, weights and other measurements and offering the preferred local payment methods to suit local audiences.
Furthermore, if you’re a luxury or heritage brand, you may need to balance your localisation approach with the need for customers to recognise the history and provenance of your products by localising certain aspects of your eCommerce website while preserving others in the source language – a process known as selective localisation.
We can help you address all of these issues to ensure that you can maximise your global reach while delivering ROI from your eCommerce website localisation project. We’ll select the most appropriate team of professionals for your website localisation project while ensuring we have the cultural knowledge and expertise to engage with your target audience – regardless of their region, culture or language.