We can advise you on how to best communicate with your target audience in different markets.
Some of the biggest, most well-respected brands in their respective markets have struggled to successfully expand internationally due to their failure to understand the local culture and adapt their communications to engage their target audience.
To increase the likelihood of success in international markets, we offer a range of cultural consultancy services which we adapt to suit the needs of each client and the preferences of local audiences.
Although every client project is unique and requires a different approach, our cultural consultancy services often involve conducting cultural sensitivity analysis on the campaign imagery and messaging in relation to the target market to ensure that they are appropriate for adaptation into the local language.
We also check for any potential issues with the inappropriate use of slang, around gender roles or stereotyping as well as racial, political or sexual content that may cause offence locally.
Aside from avoiding issues – we also provide advice to brands in their use of local slang, choice of models and clothing and even choosing the right fonts and colours that are most likely to initiate the appropriate emotional response in order to convey positive brand values in the minds of local consumers.