19 Jul 2013

Keep Calm and Carry On in Other Languages

This summer the UK will host a record number of foreign visitors to our shores. To celebrate, we wanted to find something unmistakably British, something that sums up the very spirit of Britishness, to boost the morale of all those visitors and athletes descending on the UK.

And what could be more British than “Keep Calm and Carry On”? So we ‘transcreated’ the original phrase into other languages, using native speakers to keep the spirit of the original while making it meaningful in each country, and reflecting local cultural values.

Here it is, in Brazilian Portuguese, Chinese Simplified, Chinese Traditional, Dutch, French, German, Greek, Hindi, Italian, Japanese, Polish , Russian, Spanish, Turkish and Vietnamese.

Please feel free to download and share the images. (Secretly, we have a vision of athletes taking home T-shirts, mugs, posters or keyrings of this very British phrase, and sharing the spirit of Keep Calm and Carry On at home…)

Let us know what you think – if you would like us to do a translation for your language that isn’t already included, or if you have comments on the translations we’ve done, please let us know on our Facebook page.

Download High-Res Versions

Keep Calm and Carry On UK

 

Needs no explanation. The original Keep Calm and Carry On.


Keep Calm and Carry On Brazilian

 

In Brazilian Portuguese, the slogan translates as “Keep calm and keep your head up!”


Keep Calm and Carry On Italian

 

Our very favourite, from our Italian colleagues: “I am Italian and I cannot keep calm”


Keep Calm and Carry On Dutch

 

In Dutch: “Keep calm and persist”


Keep Calm and Carry On Spanish

 

A more relaxed, if not slightly impractical, approach from the Spanish: “Keep calm and take a nap”


Keep Calm and Carry On Hindi

 

We think it is rather beautiful in Hindi: “Calm mind, make effort”


Keep Calm and Carry On Russian

 

In Russian, a rallying cry: “Go ahead and be afraid of nothing!”


Keep Calm and Carry On Turkish

 

In Turkish: “Keep yourself calm, do whatever you have decided to do without paying attention to what others say”


Keep Calm and Carry On German

 

Could the German version be poking fun at the Brits in this translation: “To wait and drink tea”?


Keep Calm and Carry On Greek

 

The spirit of Greece is nicely summed up in the phrase: “Relax and look ahead”?


Keep Calm and Carry On Arabic

 

And in Arabic


Keep Calm and Carry On French

 

The French version is very close to the original.


Keep Calm and Carry On Simplified Chinese

 

In Simplified Chinese, i.e. in Mainland China, the slogan reads: “Keep calm, head on straight”


Keep Calm and Carry On Japanese

 

The Japanese version focuses more on avoiding panic: “Don’t panic, don’t fuss, don’t be flustered”


Keep Calm and Carry On Vietnamese

 

In Vietnamese, a steadying: “Be calm to face the situation”


Keep Calm and Carry On Hong Kong

 

In Traditional Chinese, used in Hong Kong and Taiwan, the phrase adds a polite ‘please’: “Please keep calm (and we) should persist till the end”


Keep Calm and Carry On Polish

 

In Polish the sentiment is rather more definite: “Drown your bug (i.e. sorrows) and carry on.”


Keep Calm and Carry On Korean

 

In Korean


Keep Calm and Carry On Hebrew

 

And finally, the Hebrew version which translates as “Be calm, it will be okay”



 
 

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