10 Oct 2016

The Korean Brands Succeeding in China

South Korean cultural influence is felt across the wider Asian region. This effect’s known as Hallyu (‘Korean wave’) and it’s especially big in China, where South Korean influence often informs consumer trends. This cultural impact has helped South Korean brands […]

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05 Sep 2016

China’s New Rules on Internet Advertising

Almost overnight, China has gone from one of the least regulated to one of the world’s most regulated markets for online advertising. The new approach has repercussions for any brand that’s currently advertising on the PRC’s media landscape. It’s also […]

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22 Jul 2016

Turbulent Times in the International Art Market

Asia’s high saving rate is thought to be one of the reasons behind spiralling prices in the international art market. Key pieces by significant artists have been achieving astonishing figures when they reach auction- just this month, several records were […]

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31 May 2016

A Look at India’s Amazing Linguistic Diversity

India is a big country and it packs in an astonishing array of languages. Over 1600 languages are thought to be spoken in the subcontinent and it’s unlikely that any other country in the world matches India for linguistic diversity. But what’s the […]

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13 Oct 2014

How Fashion Brands Can Succeed in China

China is one of the largest fashion markets in the world – and it’s on course to leapfrog those above it in the coming years. The country is home to the largest internet population anywhere on the planet, while the […]

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09 Jun 2014

Language Etiquette Tips for International Business

It’s one thing knowing a language, quite another knowing a country’s culture and business etiquette. Of course, professional translators are key for any company trading overseas. But a business deal can live or die simply because you have overlooked the […]

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24 Feb 2014

Sri Lanka Translation Blunders Hit a Nerve

In the past, language has been a flashpoint between groups in Sri Lanka As translation errors go, a mistake recently pointed out to the Sri Lankan government by the country’s angered Tamil community is a humdinger. The blunder occurred on […]

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06 Jan 2014

Content Marketing in China

The maxim is that content is king, so it’s no surprise that content marketing is becoming a business critical issue for companies all over the world. And as new media matures and cements itself within organisations, content marketing is becoming […]

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11 Dec 2013

Google Translate Adds Nine New Languages

Google Translate has announced that it will add a further nine languages to its service, taking the total number of languages over 80. Most of the new languages that are being introduced are spoken in Asia or Sub-Saharan Africa. The […]

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06 Dec 2013

British Firms Urged to Meet China Tourism Demand

British firms are being urged to think about tailoring their customer service and marketing strategies around Mandarin as a major campaign to encourage more Chinese tourists to visit the UK is launched. The campaign, announced as part of the Government’s […]

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