15 Sep 2016

How Automotive Manufacturers Localise For Emerging Market Consumers

The automobile market is a pretty crowded place – but emerging markets are offering a new battle ground for major automotive brands to compete. Car brands can leverage local manufacturing to reduce costs in these new markets. This is helping […]

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03 Sep 2013

Indian Car Manufacturers Look to Localisation to Increase Sales

With the Indian Rupee depreciating over 20% in the last eight months, Indian car manufacturers have adopted the approach of aggressive localisation in order to take advantage of the devalued Indian currency to increase sales in new geographies. These include […]

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