17 Oct 2016

How Zara is Tackling India and China

Zara has been described as “possibly the most innovative and devastating retailer in the world”. Spanish clothes retailer Zara is a huge global phenomenon and it seems to have bold ambitions to grow in the major emerging markets of India and […]

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10 Aug 2016

How German Banks Are Erecting Language Barriers

As the EU’s largest economy, and the EU’s biggest banking sector, the way German banks behave is significant for the wider EU economy. Yet Germany’s banks have been behaving with uncharacteristic resistance to European union. Nearly all of the German […]

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12 Jul 2016

Protecting Intellectual Property Rights Globally

How do you enforce and protect intellectual property rights in a foreign territory? In a series of cases that have alarmed the world, one of the most famous brands in existence has not always managed to defend its own intellectual […]

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06 Jun 2016

The Uberisation of Legal Services – Can It Work?

A new online business model has emerged which sees people sharing their properties, possessions or services in exchange for a fee, mediated by services such as Airbnb, Uber or TaskRabbit. It’s been called the ‘sharing economy’ and is characterised by […]

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08 Mar 2016

The Challenges Wearable Tech Poses to the Fashion Industry

As wearable tech becomes more widely adopted, the lines between fashion and technology will undoubtedly become blurred. But the wearable tech industry is facing huge social, cultural and linguistic challenges to mainstream adoption in various regions around the world. ‘Wearable […]

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17 Dec 2014

Vietnam, Cambodia and Laos Expected to Drive Growth in Asia

For decades China has been the biggest economy on the Asian continent, and has for years been the European Union’s main trading partner along with the United States. China is the EU’s biggest source of imports, but has also become […]

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22 Oct 2014

Website Localisation Key to Improving Customer Experience

The benefits of localising your online offering are undeniable. In a 2014 Common Sense Advisory poll surveying 10 countries, consumers showed a strong bias towards localised online services and reported avoiding English-language websites when English was not their native tongue. […]

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19 Jun 2014

How Language Affects Our Perception

They say you are what you eat. But you can also be a product of your native language. The confines and liberations of each language are inextricably linked to the environment in which it has evolved. For example, the Sami […]

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01 May 2014

eBay Using Machine Translation to Support Russian Expansion

Any mobile user who has sent or received predictive texts will know the exasperation there can be in getting technology to communicate exactly what it is you want to say. Indeed, conveying messages across the worldwide web to consumers in different […]

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22 Apr 2014

Translators Set to Benefit from European Business Growth

2014 might be a good year to be in the translation business. Things are starting to look up for small and medium-sized firms across Europe. With improving sentiment comes the prospect of economic growth. This means big business for translation […]

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