05 Feb 2015

New Internet Laws Causing Conflicts for International Operators

Brazil has implemented new legislation that could be impossible for some US firms operating in Brazil to implement without violating their domestic laws. With the best intentions, the Brazilian government has created an un-navigable legal situation for international operators by […]

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16 Jan 2015

The Age of the T-Shaped Translator Is Upon Us

Though the concept of T-shaped individuals arose in the 1990s, it has become more prominent lately, particularly within the marketing industry. As you may already know, it refers not to how people actually look, but to their skill sets – […]

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13 Jan 2015

Using Anthropological Models to Inform Working Practices Between Cultures

Back in November 2014, we took a look at how various cultural dimensions might influence people’s expectations of web design. We looked at an anthropological model examining how various cultures value elements such as uncertainty avoidance, or how accepting people […]

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18 Dec 2014

Responding to the Growth in Tourism from Emerging Markets

Tourists from emerging markets are travelling the world in increasing numbers and they are increasingly spending more than other nationalities when they do. How is the tourist industry responding to this – and what impact will it have? Since 2012 […]

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17 Dec 2014

Vietnam, Cambodia and Laos Expected to Drive Growth in Asia

For decades China has been the biggest economy on the Asian continent, and has for years been the European Union’s main trading partner along with the United States. China is the EU’s biggest source of imports, but has also become […]

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08 Dec 2014

Best Practice Approaches to Video Localisation

There’s strong argument for incorporating video content into your marketing strategy. It’s thought that video could be up to four times as engaging as static content, and could drive conversion much more quickly. With video a relatively expensive content medium […]

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28 Nov 2014

Beyond Black Friday: The World’s Biggest Shopping Days

Black Friday is upon us. The 24-hour retail bonanza has become big business in the UK too, with retailers predicting that today’s sales will be double those of last year. While Black Friday has been successfully exported from the US […]

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20 Nov 2014

10 Ways SMEs Can Compete With Big Business Globally

Small businesses don’t have the luxury of huge advertising budgets, large teams of marketers, developers, product managers and sales staff and all the other benefits of scale enjoyed by large multi-national corporations. However, bigger isn’t always better and as the […]

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28 Oct 2014

KFC for Christmas: Succeeding at Seasonal Marketing Overseas

One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with a local holiday. Seasonal holidays are emotive times, whether it’s a country’s national independence day, saints’ day carnivals, New […]

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27 Oct 2014

9 Ways Transcreation Can Improve Your SEO

Companies that are serious about expanding into international markets will eventually come to realise that the transcreation of their websites and marketing communications is critical to success in many regions around the world. English is no longer the dominant language […]

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