17 Oct 2016

How Zara is Tackling India and China

Zara has been described as “possibly the most innovative and devastating retailer in the world”. Spanish clothes retailer Zara is a huge global phenomenon and it seems to have bold ambitions to grow in the major emerging markets of India and […]

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13 Oct 2016

What Next for Athleisure?

Athleisure describes the trend for wearing your workoutwear all day – taking yoga leggings around town, or wearing trainers in the boardroom. But this isn’t about wearing scruffy old jogging bottoms on the school run – athleisure is about wearing […]

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10 Oct 2016

The Korean Brands Succeeding in China

South Korean cultural influence is felt across the wider Asian region. This effect’s known as Hallyu (‘Korean wave’) and it’s especially big in China, where South Korean influence often informs consumer trends. This cultural impact has helped South Korean brands […]

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10 Aug 2016

The Future of Chinese Fashion

Over the last decade China’s fashion industry has changed tremendously. With rising disposable incomes and urbanisation and an increase in domestic consumption – demand for apparel has increased substantially. China’s demand for fashion and accessories is expected to continue to […]

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29 Jun 2016

What Millennials and Centennials Can Teach Fashion Brands

The generation known as Millennials are now highly influential, representing a high purchasing power worldwide. With their lifelong exposure to digital technologies, the way this generation shops and interacts with brands is unique compared to previous, and also ensuing generations. […]

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26 May 2016

Fashion’s Counterfeiting Problem

For an entrepreneur without many scruples, counterfeiting is arguably a more attractive prospect than narcotics. It’s more profitable, and there’s less risk of being caught. Your business partners in the counterfeiting trade are far less likely to kill you than […]

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08 Feb 2016

Building Exceptional Fashion Technology Platforms

Technology in fashion has now gone beyond mere novelty and is now a significant differentiator and major driver of brand-consumer interactions. For brands in this highly competitive industry, ‘FashTech’ is offering opportunities to differentiate themselves in ways that consumers value. […]

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03 Sep 2015

Digital Natives and the Future of Online Retail

They’re called ‘digital natives’ – young consumers who have grown up with the internet and who have always known the presence of digital technologies in their lives. Unlike their older counterparts the ‘digital immigrants’, digital natives are accustomed to online […]

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26 May 2015

Marketing Cosmetics to Asian Consumers

With middle incomes rising in many emerging markets, new middle class consumers across the world are increasingly spending their new disposable incomes on cosmetics and beauty treatments. It’s a trend that’s not lost on corporate giants such as Unilever, which […]

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06 May 2015

The New Spice Routes: Thriving Cross-border Ecommerce Trends

The historic Spice Route was a well trodden path formed by merchants bringing spices from exotic places such as Indonesia westwards via the Persian Gulf and through the Red Sea, before finally travelling overland through Europe to reach the tables of […]

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