18 Dec 2014

Responding to the Growth in Tourism from Emerging Markets

Tourists from emerging markets are travelling the world in increasing numbers and they are increasingly spending more than other nationalities when they do. How is the tourist industry responding to this – and what impact will it have? Since 2012 […]

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17 Dec 2014

Vietnam, Cambodia and Laos Expected to Drive Growth in Asia

For decades China has been the biggest economy on the Asian continent, and has for years been the European Union’s main trading partner along with the United States. China is the EU’s biggest source of imports, but has also become […]

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09 Oct 2014

Tips for Using Music in International Marketing Campaigns

Music has always played an important role in society. Just take a look back at the rock ‘n’ roll years of the ‘50s, not to mention the swinging ‘60s when a certain band called The Beatles shot to prominence. We […]

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03 Oct 2014

The Use of Humour in International Marketing

There’s no doubt that humour sells when it comes to marketing. A comedic element can make all the difference between a successful campaign and a really successful campaign, so it’s worth the extra effort. When marketing takes a funny approach, […]

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26 Sep 2014

Tips for Avoiding Emerging Market Bubbles

Investors and economic commentators are constantly on the lookout for emerging markets around the world. They desperately want to find ‘The Next China’ or ‘The Next India’ and reap the rewards that come with it – yet this is much […]

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24 Sep 2014

Corporate Culture Shock: Working in China

As Chinese companies become leading players on the global stage, entering a number of markets such as technology, energy and utilities, financial services and transport – an increasing number of European and American citizens are being employed at Chinese firms. […]

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19 Sep 2014

Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

We all like to save money here and there, whether it’s moving to a low-cost hairdresser or switching allegiance to a budget supermarket. Businesses tend to think along the same lines, always looking to make a profit, only they’re more […]

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12 Sep 2014

Is the Internet Accelerating Language Development?

Our lives are now dominated by the internet. Communicating via emails and social media has become part of the norm in modern-day society in pretty much all four corners of the globe. By and large, it’s our first port of […]

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08 Sep 2014

Translating the Promise of the Connected Car into Reality

There is a growing need in modern society to feel connected at all times. Whether we’re quickly popping out to the local shops or travelling to some far-flung destination on holiday, we still want to know what’s going on in […]

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