05 Apr 2016

How to Run a Successful Transcreation Project

Translating marketing content isn’t simply a case of literally translating from one language to another. To create a successful campaign, it’s necessary to have real insight into the local culture, imagining how the campaign is likely to be received and […]

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04 Apr 2016

The Importance of Localised User Reviews

If your business is planning on entering a new market, one of the best things you can do to gain trust and build credibility is to get local users to provide reviews of your product or service. There’s a strong […]

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08 Feb 2016

Building Exceptional Fashion Technology Platforms

Technology in fashion has now gone beyond mere novelty and is now a significant differentiator and major driver of brand-consumer interactions. For brands in this highly competitive industry, ‘FashTech’ is offering opportunities to differentiate themselves in ways that consumers value. […]

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13 Jan 2016

The Battle for India’s eCommerce Market

It’s perhaps no wonder that major vendors are battling to dominate Indian eCommerce: this market could be worth $60 billion by 2020. Three major players, and a host of minor ones, are jockeying for position in Indian e-tail as the […]

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02 Dec 2015

Storytelling Your Brand to an International Audience

Stories bring brands to life and help reach audiences in a profound and enduring way. Stories provide emotional contexts for our experiences, and having a strong brand story can cut though the noise and reach audiences in order to better […]

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23 Nov 2015

The Future of Online Marketplaces

Businesses looking to venture into new markets often find that the easiest and quickest way to do so is to join an existing online marketplace. Borrowing the credibility of a known marketplace is a good way to introduce your brand […]

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26 Oct 2015

How Are Africa’s Wealthy Consumers Spending Their Money?

Africa has been touted as the next big market for luxury retailers. The global luxury industry is estimated to have been worth $279.5 billon in 2015, with just $4 billion of that being spent in Africa. Thanks to a number […]

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21 Oct 2015

Website Design in Asia vs. The West

Western web designers often snigger at cluttered Asian websites. To a US or European audience, Asian web design seems hugely crowded with images, text, distracting gif and Flash animations and a overwhelming mass of icons. Why has this style of web […]

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09 Oct 2015

WordPress Website Localisation Made Easy 
With WPML & TranslateMedia

WordPress is the world’s most popular web content management system (CMS) and millions of businesses use it to power their websites. As these businesses expand, rather spending significant time and resources on redeveloping their websites, they often look to localising their […]

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02 Oct 2015

What Is the Hreflang Tag? And Why Is It Important?

According to Google, it uses the rel=”alternate” hreflang=”x” attributes to serve the correct language or regional URL in search results. With just a few extra lines of HTML markup, Google and other major search engines will allow you to specify the […]

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